Italy: Lawn Mower Market 2024

Lawn Mower Market Size in Italy

In 2022, the Italian lawn mower market decreased by -64.6% to $X, falling for the fourth consecutive year after three years of growth. Over the period under review, consumption recorded a dramatic decrease. Over the period under review, the market reached the peak level at $X in 2014; however, from 2015 to 2022, consumption stood at a somewhat lower figure.

Lawn Mower Production in Italy

In value terms, lawn mower production skyrocketed to $X in 2022 estimated in export price. Overall, production recorded tangible growth. As a result, production attained the peak level and is likely to continue growth in the immediate term.

Lawn Mower Exports

Exports from Italy

In 2022, shipments abroad of mowers for lawns, parks, golf courses or sports grounds increased by 13% to X units, rising for the second consecutive year after three years of decline. Over the period under review, exports, however, continue to indicate a slight slump. The pace of growth appeared the most rapid in 2021 with an increase of 18% against the previous year. Over the period under review, the exports reached the peak figure at X units in 2012; however, from 2013 to 2022, the exports remained at a lower figure.

In value terms, lawn mower exports expanded markedly to $X in 2022. The total export value increased at an average annual rate of +1.9% over the period from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. The most prominent rate of growth was recorded in 2021 when exports increased by 31% against the previous year. Over the period under review, the exports reached the peak figure in 2022 and are likely to continue growth in the near future.

Exports by Country

France (X units), Germany (X units) and Belgium (X units) were the main destinations of lawn mower exports from Italy, with a combined 51% share of total exports. Austria, Poland, Sweden, the UK, Hungary, the Czech Republic, Slovakia, Ireland, Switzerland and the United States lagged somewhat behind, together comprising a further 35%.

From 2012 to 2022, the most notable rate of growth in terms of shipments, amongst the main countries of destination, was attained by Slovakia (with a CAGR of +30.1%), while the other leaders experienced more modest paces of growth.

In value terms, the largest markets for lawn mower exported from Italy were France ($X), Germany ($X) and Belgium ($X), with a combined 52% share of total exports. Austria, Poland, Sweden, the UK, the United States, the Czech Republic, Switzerland, Hungary, Ireland and Slovakia lagged somewhat behind, together accounting for a further 35%.

Among the main countries of destination, Slovakia, with a CAGR of +33.4%, recorded the highest growth rate of the value of exports, over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

In 2022, the average lawn mower export price amounted to $X per unit, approximately mirroring the previous year. Over the last decade, it increased at an average annual rate of +3.1%. The pace of growth appeared the most rapid in 2018 when the average export price increased by 14%. The export price peaked at $X per unit in 2021, and then declined modestly in the following year.

There were significant differences in the average prices for the major foreign markets. In 2022, amid the top suppliers, the country with the highest price was the United States ($X per unit), while the average price for exports to Slovakia ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to the United States (+14.3%), while the prices for the other major destinations experienced more modest paces of growth.

Lawn Mower Imports

Imports into Italy

In 2022, imports of mowers for lawns, parks, golf courses or sports grounds into Italy rose markedly to X units, with an increase of 6.2% against 2021 figures. Overall, total imports indicated perceptible growth from 2012 to 2022: its volume increased at an average annual rate of +4.8% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, imports increased by +58.7% against 2018 indices. The pace of growth was the most pronounced in 2021 when imports increased by 36% against the previous year. Imports peaked in 2022 and are likely to continue growth in the immediate term.

In value terms, lawn mower imports stood at $X in 2022. In general, imports saw buoyant growth. The pace of growth appeared the most rapid in 2021 with an increase of 47%. Over the period under review, imports hit record highs in 2022 and are expected to retain growth in the immediate term.

Imports by Country

In 2022, China (X units) constituted the largest supplier of lawn mower to Italy, with a 46% share of total imports. Moreover, lawn mower imports from China exceeded the figures recorded by the second-largest supplier, France (X units), threefold. The third position in this ranking was held by the United States (X units), with a 6.1% share.

From 2012 to 2022, the average annual rate of growth in terms of volume from China amounted to +5.9%. The remaining supplying countries recorded the following average annual rates of imports growth: France (+12.3% per year) and the United States (+1.1% per year).

In value terms, China ($X) constituted the largest supplier of mowers for lawns, parks, golf courses or sports grounds to Italy, comprising 37% of total imports. The second position in the ranking was held by France ($X), with a 17% share of total imports. It was followed by the United States, with an 8% share.

From 2012 to 2022, the average annual growth rate of value from China stood at +8.8%. The remaining supplying countries recorded the following average annual rates of imports growth: France (+9.8% per year) and the United States (+5.1% per year).

Import Prices by Country

In 2022, the average lawn mower import price amounted to $X per unit, picking up by 2.6% against the previous year. Over the period from 2012 to 2022, it increased at an average annual rate of +2.0%. The pace of growth appeared the most rapid in 2013 an increase of 11%. The import price peaked in 2022 and is expected to retain growth in years to come.

There were significant differences in the average prices amongst the major supplying countries. In 2022, amid the top importers, the country with the highest price was the UK ($X per unit), while the price for Austria ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by the UK (+16.2%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform