Italy: Eye Make-Up Preparations Market 2024

Eye Make-Up Preparations Market Size in Italy

The Italian eye make-up preparations market reduced remarkably to $X in 2022, which is down by -48.3% against the previous year. In general, consumption showed a deep reduction. Eye make-up preparations consumption peaked at $X in 2019; however, from 2020 to 2022, consumption stood at a somewhat lower figure.

Eye Make-Up Preparations Production in Italy

In value terms, eye make-up preparations production amounted to $X in 2022 estimated in export price. Over the period under review, the total production indicated prominent growth from 2012 to 2022: its value increased at an average annual rate of +5.3% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, production increased by +30.7% against 2019 indices. The most prominent rate of growth was recorded in 2013 when the production volume increased by 30%. Over the period under review, production attained the peak level in 2022 and is expected to retain growth in the near future.

Eye Make-Up Preparations Exports

Exports from Italy

In 2022, overseas shipments of eye make-up preparations increased by 11% to X tons, rising for the second consecutive year after two years of decline. The total export volume increased at an average annual rate of +3.8% from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. The growth pace was the most rapid in 2015 when exports increased by 21% against the previous year. The exports peaked at X tons in 2018; however, from 2019 to 2022, the exports stood at a somewhat lower figure.

In value terms, eye make-up preparations exports expanded slightly to $X in 2022. The total export value increased at an average annual rate of +3.3% over the period from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. The most prominent rate of growth was recorded in 2021 with an increase of 23%. The exports peaked at $X in 2018; however, from 2019 to 2022, the exports remained at a lower figure.

Exports by Country

France (X tons) was the main destination for eye make-up preparations exports from Italy, with a 33% share of total exports. Moreover, eye make-up preparations exports to France exceeded the volume sent to the second major destination, the United States (X tons), twofold. Germany (X tons) ranked third in terms of total exports with a 14% share.

From 2012 to 2022, the average annual rate of growth in terms of volume to France stood at +6.3%. Exports to the other major destinations recorded the following average annual rates of exports growth: the United States (+15.5% per year) and Germany (+5.5% per year).

In value terms, France ($X) remains the key foreign market for eye make-up preparations exports from Italy, comprising 33% of total exports. The second position in the ranking was held by the United States ($X), with a 16% share of total exports. It was followed by Belgium, with an 11% share.

From 2012 to 2022, the average annual growth rate of value to France stood at +7.5%. Exports to the other major destinations recorded the following average annual rates of exports growth: the United States (+10.2% per year) and Belgium (+10.8% per year).

Export Prices by Country

In 2022, the average eye make-up preparations export price amounted to $X per ton, waning by -8.7% against the previous year. Overall, the export price showed a relatively flat trend pattern. The pace of growth appeared the most rapid in 2013 an increase of 16% against the previous year. The export price peaked at $X per ton in 2014; however, from 2015 to 2022, the export prices failed to regain momentum.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was Spain ($X per ton), while the average price for exports to Poland ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Russia (+3.5%), while the prices for the other major destinations experienced more modest paces of growth.

Eye Make-Up Preparations Imports

Imports into Italy

In 2022, overseas purchases of eye make-up preparations decreased by -24.3% to X tons for the first time since 2019, thus ending a two-year rising trend. In general, total imports indicated a modest expansion from 2012 to 2022: its volume increased at an average annual rate of +1.7% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, imports increased by +26.9% against 2019 indices. The pace of growth was the most pronounced in 2021 with an increase of 49%. As a result, imports attained the peak of X tons, and then reduced markedly in the following year.

In value terms, eye make-up preparations imports dropped to $X in 2022. The total import value increased at an average annual rate of +1.1% over the period from 2012 to 2022; however, the trend pattern remained consistent, with somewhat noticeable fluctuations being observed throughout the analyzed period. The pace of growth appeared the most rapid in 2021 when imports increased by 23% against the previous year. Over the period under review, imports reached the peak figure at $X in 2017; however, from 2018 to 2022, imports failed to regain momentum.

Imports by Country

In 2022, France (X tons) constituted the largest eye make-up preparations supplier to Italy, with a 45% share of total imports. Moreover, eye make-up preparations imports from France exceeded the figures recorded by the second-largest supplier, Germany (X tons), twofold. China (X tons) ranked third in terms of total imports with a 10% share.

From 2012 to 2022, the average annual growth rate of volume from France amounted to +8.9%. The remaining supplying countries recorded the following average annual rates of imports growth: Germany (-4.1% per year) and China (-5.7% per year).

In value terms, France ($X) constituted the largest supplier of eye make-up preparations to Italy, comprising 51% of total imports. The second position in the ranking was held by Germany ($X), with a 22% share of total imports. It was followed by the Czech Republic, with an 11% share.

From 2012 to 2022, the average annual rate of growth in terms of value from France totaled +5.2%. The remaining supplying countries recorded the following average annual rates of imports growth: Germany (-2.7% per year) and the Czech Republic (+23.7% per year).

Import Prices by Country

The average eye make-up preparations import price stood at $X per ton in 2022, rising by 29% against the previous year. Over the period under review, the import price, however, recorded a relatively flat trend pattern. Over the period under review, average import prices reached the peak figure at $X per ton in 2019; however, from 2020 to 2022, import prices failed to regain momentum.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was the Czech Republic ($X per ton), while the price for Malta ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Germany (+1.4%), while the prices for the other major suppliers experienced a decline.

Source: IndexBox Platform

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