Italy: Market for Hair Brushes And Shaving And Toilet Brushes For Personal Use 2024

Market Size for Hair Brushes And Shaving And Toilet Brushes For Personal Use in Italy

In 2022, the Italian market for hair brushes and shaving and toilet brushes for personal use increased by 18% to $X, rising for the third consecutive year after two years of decline. The market value increased at an average annual rate of +1.5% from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. Over the period under review, the market attained the maximum level in 2022 and is expected to retain growth in the immediate term.

Production of Hair Brushes And Shaving And Toilet Brushes For Personal Use in Italy

In value terms, hair, shaving and toilet brush production declined dramatically to $X in 2022 estimated in export price. Overall, production saw a abrupt decrease. The pace of growth appeared the most rapid in 2014 when the production volume increased by 43%. As a result, production reached the peak level of $X. From 2015 to 2022, production growth remained at a lower figure.

Exports of Hair Brushes And Shaving And Toilet Brushes For Personal Use

Exports from Italy

After three years of growth, shipments abroad of hair brushes and shaving and toilet brushes for personal use decreased by -38.3% to X units in 2022. Overall, exports recorded a relatively flat trend pattern. The most prominent rate of growth was recorded in 2019 with an increase of 15% against the previous year. The exports peaked at X units in 2021, and then fell remarkably in the following year.

In value terms, hair, shaving and toilet brush exports dropped to $X in 2022. Over the period under review, exports, however, saw a relatively flat trend pattern. The pace of growth was the most pronounced in 2019 with an increase of 23%. As a result, the exports attained the peak of $X. From 2020 to 2022, the growth of the exports remained at a somewhat lower figure.

Exports by Country

France (X units), the United States (X units) and the United Arab Emirates (X units) were the main destinations of hair, shaving and toilet brush exports from Italy, together accounting for 40% of total exports. Russia, Germany, Saudi Arabia, Spain, Ukraine, Kuwait, Turkey, Greece, Poland and Austria lagged somewhat behind, together accounting for a further 35%.

From 2012 to 2022, the biggest increases were recorded for Ukraine (with a CAGR of +37.4%), while shipments for the other leaders experienced more modest paces of growth.

In value terms, the largest markets for hair, shaving and toilet brush exported from Italy were France ($X), the United States ($X) and Germany ($X), with a combined 43% share of total exports. Russia, Saudi Arabia, Spain, Austria, the United Arab Emirates, Greece, Turkey, Kuwait, Poland and Ukraine lagged somewhat behind, together accounting for a further 32%.

Ukraine, with a CAGR of +29.7%, recorded the highest rates of growth with regard to the value of exports, among the main countries of destination over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

In 2022, the average export price for hair brushes and shaving and toilet brushes for personal use amounted to $X per unit, increasing by 53% against the previous year. Over the period from 2012 to 2022, it increased at an average annual rate of +1.1%. The export price peaked at $X per unit in 2014; however, from 2015 to 2022, the export prices remained at a lower figure.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was Austria ($X per unit), while the average price for exports to the United Arab Emirates ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Greece (+2.8%), while the prices for the other major destinations experienced more modest paces of growth.

Imports of Hair Brushes And Shaving And Toilet Brushes For Personal Use

Imports into Italy

In 2022, supplies from abroad of hair brushes and shaving and toilet brushes for personal use decreased by -20.1% to X units for the first time since 2011, thus ending a ten-year rising trend. Over the period under review, total imports indicated strong growth from 2012 to 2022: its volume increased at an average annual rate of +5.5% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, imports increased by +71.0% against 2012 indices. The most prominent rate of growth was recorded in 2021 with an increase of 49% against the previous year. As a result, imports attained the peak of X units, and then declined sharply in the following year.

In value terms, hair, shaving and toilet brush imports skyrocketed to $X in 2022. In general, total imports indicated a resilient expansion from 2012 to 2022: its value increased at an average annual rate of +7.5% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, imports increased by +60.3% against 2020 indices. The pace of growth appeared the most rapid in 2021 with an increase of 30%. Imports peaked in 2022 and are likely to see steady growth in the near future.

Imports by Country

In 2022, China (X units) constituted the largest supplier of hair, shaving and toilet brush to Italy, with a 62% share of total imports. Moreover, hair, shaving and toilet brush imports from China exceeded the figures recorded by the second-largest supplier, the Netherlands (X units), sevenfold. The third position in this ranking was taken by Germany (X units), with a 6.6% share.

From 2012 to 2022, the average annual growth rate of volume from China stood at +5.0%. The remaining supplying countries recorded the following average annual rates of imports growth: the Netherlands (+16.4% per year) and Germany (+4.6% per year).

In value terms, China ($X) constituted the largest supplier of hair brushes and shaving and toilet brushes for personal use to Italy, comprising 52% of total imports. The second position in the ranking was taken by Germany ($X), with a 9.1% share of total imports. It was followed by the Netherlands, with a 6.5% share.

From 2012 to 2022, the average annual growth rate of value from China totaled +7.3%. The remaining supplying countries recorded the following average annual rates of imports growth: Germany (+8.8% per year) and the Netherlands (+14.5% per year).

Import Prices by Country

In 2022, the average import price for hair brushes and shaving and toilet brushes for personal use amounted to $X per unit, growing by 55% against the previous year. Over the last decade, it increased at an average annual rate of +1.9%. As a result, import price reached the peak level and is likely to continue growth in the immediate term.

There were significant differences in the average prices amongst the major supplying countries. In 2022, amid the top importers, the country with the highest price was South Korea ($X per unit), while the price for the Netherlands ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Hong Kong SAR (+8.1%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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