Report Italy - Household and Sanitary Articles of Paper - Market Analysis, Forecast, Size, Trends and Insights for 499$
Report Update Jan 1, 2025

Italy - Household and Sanitary Articles of Paper - Market Analysis, Forecast, Size, Trends and Insights

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Italy: Market for Household and Sanitary Articles of Paper 2025

Market Size for Household and Sanitary Articles of Paper in Italy

In 2022, the Italian market for household and sanitary articles of paper was finally on the rise to reach $X for the first time since 2019, thus ending a two-year declining trend. Overall, the total consumption indicated a moderate increase from 2012 to 2022: its value increased at an average annual rate of X% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. As a result, consumption reached the peak level and is likely to continue growth in the immediate term.

Production of Household and Sanitary Articles of Paper in Italy

In value terms, production of household and sanitary articles of paper surged to $X in 2022 estimated in export price. The total output value increased at an average annual rate of X% over the period from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. As a result, production attained the peak level and is likely to continue growth in the immediate term.

Exports of Household and Sanitary Articles of Paper

Exports from Italy

In 2022, the amount of household and sanitary articles of paper exported from Italy amounted to X tons, growing by X% against 2021 figures. The total export volume increased at an average annual rate of X% from 2012 to 2022; the trend pattern remained consistent, with only minor fluctuations being recorded in certain years. As a result, the exports attained the peak and are likely to continue growth in the immediate term.

In value terms, exports of household and sanitary articles of paper soared to $X in 2022. The total export value increased at an average annual rate of X% from 2012 to 2022; the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. As a result, the exports reached the peak and are likely to continue growth in the immediate term.

Exports by Country

France (X tons), Germany (X tons) and Switzerland (X tons) were the main destinations of exports of household and sanitary articles of paper from Italy, with a combined X% share of total exports. The UK, Austria, Spain, the Netherlands, Slovenia, Poland, Belgium, Hungary and Croatia lagged somewhat behind, together accounting for a further X%.

From 2012 to 2022, the biggest increases were recorded for Belgium (with a CAGR of X%), while shipments for the other leaders experienced more modest paces of growth.

In value terms, France ($X), Germany ($X) and Switzerland ($X) appeared to be the largest markets for household and sanitary articles of paper exported from Italy worldwide, together comprising X% of total exports. The UK, Austria, Spain, the Netherlands, Slovenia, Belgium, Poland, Hungary and Croatia lagged somewhat behind, together comprising a further X%.

Among the main countries of destination, Belgium, with a CAGR of X%, recorded the highest growth rate of the value of exports, over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

In 2022, the average export price for household and sanitary articles of paper amounted to $X per ton, increasing by X% against the previous year. Over the period from 2012 to 2022, it increased at an average annual rate of X%. As a result, the export price attained the peak level and is likely to continue growth in the immediate term.

Average prices varied noticeably for the major external markets. In 2022, amid the top suppliers, the countries with the highest prices were Belgium ($X per ton) and the Netherlands ($X per ton), while the average price for exports to Slovenia ($X per ton) and Croatia ($X per ton) were amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Hungary (X%), while the prices for the other major destinations experienced more modest paces of growth.

Imports of Household and Sanitary Articles of Paper

Imports into Italy

In 2022, imports of household and sanitary articles of paper into Italy expanded notably to X tons, growing by X% compared with the year before. In general, total imports indicated a notable expansion from 2012 to 2022: its volume increased at an average annual rate of X% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, imports increased by X% against 2013 indices. As a result, imports reached the peak and are likely to continue growth in the immediate term.

In value terms, imports of household and sanitary articles of paper totaled $X in 2022. Overall, total imports indicated strong growth from 2012 to 2022: its value increased at an average annual rate of X% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, imports increased by X% against 2015 indices. The pace of growth appeared the most rapid in 2014 with an increase of X% against the previous year. Over the period under review, imports of reached the maximum in 2022 and are expected to retain growth in the near future.

Imports by Country

Germany (X tons), France (X tons) and China (X tons) were the main suppliers of imports of household and sanitary articles of paper to Italy, together comprising X% of total imports. Austria, Poland, the Netherlands, Spain, Slovakia, Greece and the UK lagged somewhat behind, together accounting for a further X%.

From 2012 to 2022, the most notable rate of growth in terms of purchases, amongst the main suppliers, was attained by Poland (with a CAGR of X%), while imports for the other leaders experienced more modest paces of growth.

In value terms, the largest household and sanitary articles of paper suppliers to Italy were Germany ($X), France ($X) and China ($X), with a combined X% share of total imports. Austria, Poland, the Netherlands, Spain, Greece, Slovakia and the UK lagged somewhat behind, together accounting for a further X%.

In terms of the main suppliers, Poland, with a CAGR of X%, recorded the highest rates of growth with regard to the value of imports, over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

In 2022, the average import price for household and sanitary articles of paper amounted to $X per ton, reducing by X% against the previous year. Overall, the import price, however, recorded a relatively flat trend pattern. The most prominent rate of growth was recorded in 2021 when the average import price increased by X%. The import price peaked at $X per ton in 2014; however, from 2015 to 2022, import prices remained at a lower figure.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was the UK ($X per ton), while the price for Slovakia ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Greece (X%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

Frequently Asked Questions (FAQ) :

The country with the largest volume of consumption of household and sanitary articles of paper was China, accounting for 20% of total volume. Moreover, consumption of household and sanitary articles of paper in China exceeded the figures recorded by the second-largest consumer, the United States, twofold. Indonesia ranked third in terms of total consumption with a 4.3% share.
China constituted the country with the largest volume of production of household and sanitary articles of paper, accounting for 21% of total volume. Moreover, production of household and sanitary articles of paper in China exceeded the figures recorded by the second-largest producer, the United States, threefold. Indonesia ranked third in terms of total production with a 4.4% share.
In value terms, Germany, China and France constituted the largest household and sanitary articles of paper suppliers to Italy, with a combined 62% share of total imports. Ireland, the Netherlands, Poland and Austria lagged somewhat behind, together comprising a further 27%.
In value terms, the largest markets for household and sanitary articles of paper exported from Italy were France, Germany and Switzerland, with a combined 48% share of total exports. These countries were followed by the UK, Spain, Austria, the Netherlands, Slovenia, Poland, Belgium, Hungary and Croatia, which together accounted for a further 31%.
In 2021, the average export price for household and sanitary articles of paper amounted to $1,892 per ton, picking up by 3.5% against the previous year.
The average import price for household and sanitary articles of paper stood at $2,912 per ton in 2021, growing by 5.7% against the previous year.

This report provides an in-depth analysis of the market for household and sanitary articles of paper in Italy. Within it, you will discover the latest data on market trends and opportunities by country, consumption, production and price developments, as well as the global trade (imports and exports). The forecast exhibits the market prospects through 2030.

Product coverage:

  • Prodcom 17221120 - Toilet paper
  • Prodcom 17221140 - Handkerchiefs and cleansing or facial tissues of paper pulp, p aper, cellulose wadding or webs of cellulose fibres
  • Prodcom 17221160 - Hand towels of paper pulp, paper, cellulose wadding or webs of cellulose fibres
  • Prodcom 17221180 - Tablecloths and serviettes of paper pulp, paper, cellulose wadding or webs of cellulose fibres
  • Prodcom 17221220 - Sanitary towels, tampons and similar articles of paper pulp, p aper, cellulose wadding or webs of cellulose fibres
  • Prodcom 17221230 - Napkins and napkin liners for babies and similar sanitary articles of paper pulp, paper, cellulose wadding or webs of excluding toilet paper, sanitary towels, tampons and similar articles
  • Prodcom 17221250 - Articles of apparel and clothing accessories of paper pulp, p aper, cellulose wadding or webs of cellulose fibres (excluding handkerchiefs, headgear)
  • Prodcom 17221290 - Household, sanitary or hospital articles of paper, etc., n.e.c.

Country coverage:

  • Italy

Data coverage:

  • Market volume and value
  • Per Capita consumption
  • Forecast of the market dynamics in the medium term
  • Trade (exports and imports) in Italy
  • Export and import prices
  • Market trends, drivers and restraints
  • Key market players and their profiles

Reasons to buy this report:

  • Take advantage of the latest data
  • Find deeper insights into current market developments
  • Discover vital success factors affecting the market

This report is designed for manufacturers, distributors, importers, and wholesalers, as well as for investors, consultants and advisors.

In this report, you can find information that helps you to make informed decisions on the following issues:

  1. How to diversify your business and benefit from new market opportunities
  2. How to load your idle production capacity
  3. How to boost your sales on overseas markets
  4. How to increase your profit margins
  5. How to make your supply chain more sustainable
  6. How to reduce your production and supply chain costs
  7. How to outsource production to other countries
  8. How to prepare your business for global expansion

While doing this research, we combine the accumulated expertise of our analysts and the capabilities of artificial intelligence. The AI-based platform, developed by our data scientists, constitutes the key working tool for business analysts, empowering them to discover deep insights and ideas from the marketing data.

  1. 1. INTRODUCTION

    Making Data-Driven Decisions to Grow Your Business

    1. REPORT DESCRIPTION
    2. RESEARCH METHODOLOGY AND AI PLATFORM
    3. DATA-DRIVEN DECISIONS FOR YOUR BUSINESS
    4. GLOSSARY AND SPECIFIC TERMS
  2. 2. EXECUTIVE SUMMARY

    A Quick Overview of Market Performance

    1. KEY FINDINGS
    2. MARKET TRENDS This Chapter is Available Only for the Professional Edition PRO
  3. 3. MARKET OVERVIEW

    Understanding the Current State of The Market and Its Prospects

    1. MARKET SIZE
    2. MARKET STRUCTURE
    3. TRADE BALANCE
    4. PER CAPITA CONSUMPTION
    5. MARKET FORECAST TO 2030
  4. 4. MOST PROMISING PRODUCT

    Finding New Products to Diversify Your Business

    This Chapter is Available Only for the Professional Edition PRO
    1. TOP PRODUCTS TO DIVERSIFY YOUR BUSINESS
    2. BEST-SELLING PRODUCTS
    3. MOST CONSUMED PRODUCT
    4. MOST TRADED PRODUCT
    5. MOST PROFITABLE PRODUCT FOR EXPORT
  5. 5. MOST PROMISING SUPPLYING COUNTRIES

    Choosing the Best Countries to Establish Your Sustainable Supply Chain

    This Chapter is Available Only for the Professional Edition PRO
    1. TOP COUNTRIES TO SOURCE YOUR PRODUCT
    2. TOP PRODUCING COUNTRIES
    3. TOP EXPORTING COUNTRIES
    4. LOW-COST EXPORTING COUNTRIES
  6. 6. MOST PROMISING OVERSEAS MARKETS

    Choosing the Best Countries to Boost Your Exports

    This Chapter is Available Only for the Professional Edition PRO
    1. TOP OVERSEAS MARKETS FOR EXPORTING YOUR PRODUCT
    2. TOP CONSUMING MARKETS
    3. UNSATURATED MARKETS
    4. TOP IMPORTING MARKETS
    5. MOST PROFITABLE MARKETS
  7. 7. PRODUCTION

    The Latest Trends and Insights into The Industry

    1. PRODUCTION VOLUME AND VALUE
  8. 8. IMPORTS

    The Largest Import Supplying Countries

    1. IMPORTS FROM 2012–2024
    2. IMPORTS BY COUNTRY
    3. IMPORT PRICES BY COUNTRY
  9. 9. EXPORTS

    The Largest Destinations for Exports

    1. EXPORTS FROM 2012–2024
    2. EXPORTS BY COUNTRY
    3. EXPORT PRICES BY COUNTRY
  10. 10. PROFILES OF MAJOR PRODUCERS

    The Largest Producers on The Market and Their Profiles

    This Chapter is Available Only for the Professional Edition PRO
  11. LIST OF TABLES

    1. Key Findings In 2024
    2. Market Volume, In Physical Terms, 2012–2024
    3. Market Value, 2012–2024
    4. Per Capita Consumption In 2012-2024
    5. Imports, In Physical Terms, By Country, 2012–2024
    6. Imports, In Value Terms, By Country, 2012–2024
    7. Import Prices, By Country Of Origin, 2012–2024
    8. Exports, In Physical Terms, By Country, 2012–2024
    9. Exports, In Value Terms, By Country, 2012–2024
    10. Export Prices, By Country Of Destination, 2012–2024
  12. LIST OF FIGURES

    1. Market Volume, In Physical Terms, 2012–2024
    2. Market Value, 2012–2024
    3. Market Structure – Domestic Supply vs. Imports, In Physical Terms, 2012-2024
    4. Market Structure – Domestic Supply vs. Imports, In Value Terms, 2012-2024
    5. Trade Balance, In Physical Terms, 2012-2024
    6. Trade Balance, In Value Terms, 2012-2024
    7. Per Capita Consumption, 2012-2024
    8. Market Volume Forecast to 2030
    9. Market Value Forecast to 2030
    10. Products: Market Size And Growth, By Type
    11. Products: Average Per Capita Consumption, By Type
    12. Products: Exports And Growth, By Type
    13. Products: Export Prices And Growth, By Type
    14. Production Volume And Growth
    15. Exports And Growth
    16. Export Prices And Growth
    17. Market Size And Growth
    18. Per Capita Consumption
    19. Imports And Growth
    20. Import Prices
    21. Production, In Physical Terms, 2012–2024
    22. Production, In Value Terms, 2012–2024
    23. Imports, In Physical Terms, 2012–2024
    24. Imports, In Value Terms, 2012–2024
    25. Imports, In Physical Terms, By Country, 2024
    26. Imports, In Physical Terms, By Country, 2012–2024
    27. Imports, In Value Terms, By Country, 2012–2024
    28. Import Prices, By Country Of Origin, 2012–2024
    29. Exports, In Physical Terms, 2012–2024
    30. Exports, In Value Terms, 2012–2024
    31. Exports, In Physical Terms, By Country, 2024
    32. Exports, In Physical Terms, By Country, 2012–2024
    33. Exports, In Value Terms, By Country, 2012–2024
    34. Export Prices, By Country Of Destination, 2012–2024

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