Italy: Tissue Paper Market 2024

Tissue Paper Market Size in Italy

The Italian tissue paper market skyrocketed to $X in 2022, growing by 41% against the previous year. The market value increased at an average annual rate of +3.6% over the period from 2012 to 2022; the trend pattern indicated some noticeable fluctuations being recorded in certain years. As a result, consumption attained the peak level and is likely to continue growth in the immediate term.

Tissue Paper Production in Italy

In value terms, tissue paper production surged to $X in 2022 estimated in export price. In general, the total production indicated a measured expansion from 2012 to 2022: its value increased at an average annual rate of +4.8% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, production increased by +50.3% against 2019 indices. As a result, production reached the peak level and is likely to continue growth in the immediate term.

Tissue Paper Exports

Exports from Italy

Tissue paper exports from Italy reduced to X tons in 2022, dropping by -7.6% on the previous year's figure. The total export volume increased at an average annual rate of +2.1% from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. The pace of growth was the most pronounced in 2020 when exports increased by 23%. As a result, the exports attained the peak of X tons. From 2021 to 2022, the growth of the exports failed to regain momentum.

In value terms, tissue paper exports skyrocketed to $X in 2022. In general, total exports indicated moderate growth from 2012 to 2022: its value increased at an average annual rate of +4.7% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, exports increased by +71.4% against 2016 indices. The most prominent rate of growth was recorded in 2018 with an increase of 31% against the previous year. The exports peaked in 2022 and are expected to retain growth in years to come.

Exports by Country

Germany (X tons), France (X tons) and the UK (X tons) were the main destinations of tissue paper exports from Italy, with a combined 38% share of total exports. Spain, Hungary, Poland, Greece, the Netherlands, Croatia, Belgium and the Czech Republic lagged somewhat behind, together comprising a further 48%.

From 2012 to 2022, the biggest increases were recorded for the Netherlands (with a CAGR of +17.4%), while shipments for the other leaders experienced more modest paces of growth.

In value terms, the largest markets for tissue paper exported from Italy were Germany ($X), France ($X) and the UK ($X), with a combined 38% share of total exports. Poland, Spain, Hungary, Croatia, Greece, the Netherlands, Belgium and the Czech Republic lagged somewhat behind, together comprising a further 47%.

Among the main countries of destination, the Netherlands, with a CAGR of +21.2%, saw the highest growth rate of the value of exports, over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

In 2022, the average tissue paper export price amounted to $X per ton, surging by 35% against the previous year. Over the period from 2012 to 2022, it increased at an average annual rate of +2.5%. As a result, the export price attained the peak level and is likely to continue growth in the immediate term.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was Croatia ($X per ton), while the average price for exports to Hungary ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Croatia (+6.5%), while the prices for the other major destinations experienced more modest paces of growth.

Tissue Paper Imports

Imports into Italy

In 2022, supplies from abroad of toilet or facial tissue stock, towel and similar paper increased by 32% to X tons, rising for the second year in a row after two years of decline. Overall, imports, however, saw a relatively flat trend pattern. The pace of growth was the most pronounced in 2017 when imports increased by 122% against the previous year. Over the period under review, imports reached the maximum at X tons in 2018; however, from 2019 to 2022, imports failed to regain momentum.

In value terms, tissue paper imports soared to $X in 2022. Over the period under review, imports continue to indicate a slight increase. The pace of growth was the most pronounced in 2017 with an increase of 166% against the previous year. Over the period under review, imports attained the maximum at $X in 2018; however, from 2019 to 2022, imports remained at a lower figure.

Imports by Country

Germany (X tons), France (X tons) and Indonesia (X tons) were the main suppliers of tissue paper imports to Italy, together accounting for 68% of total imports.

From 2012 to 2022, the most notable rate of growth in terms of purchases, amongst the main suppliers, was attained by Indonesia (with a CAGR of +99.0%), while imports for the other leaders experienced more modest paces of growth.

In value terms, Germany ($X) constituted the largest supplier of toilet or facial tissue stock, towel and similar paper to Italy, comprising 50% of total imports. The second position in the ranking was taken by France ($X), with a 20% share of total imports. It was followed by Spain, with a 7.4% share.

From 2012 to 2022, the average annual growth rate of value from Germany was relatively modest. The remaining supplying countries recorded the following average annual rates of imports growth: France (+8.7% per year) and Spain (-0.8% per year).

Import Prices by Country

The average tissue paper import price stood at $X per ton in 2022, jumping by 16% against the previous year. Overall, import price indicated a mild expansion from 2012 to 2022: its price increased at an average annual rate of +1.4% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, tissue paper import price increased by +72.1% against 2019 indices. The most prominent rate of growth was recorded in 2021 when the average import price increased by 25% against the previous year. The import price peaked in 2022 and is likely to see steady growth in the near future.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was Germany ($X per ton), while the price for Poland ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Poland (+8.0%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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