Italy: Illuminated Sign Market 2025

Illuminated Sign Market Size in Italy

The Italian illuminated sign market soared to $X in 2021, increasing by 31% against the previous year. Over the period under review, consumption posted a noticeable expansion. Over the period under review, the market attained the peak level at $X in 2019; however, from 2020 to 2021, consumption failed to regain momentum.

Illuminated Sign Production in Italy

In value terms, illuminated sign production shrank to $X in 2021 estimated in export price. Overall, production continues to indicate a moderate increase. The most prominent rate of growth was recorded in 2018 with an increase of 89% against the previous year. Illuminated sign production peaked at $X in 2019; however, from 2020 to 2021, production remained at a lower figure.

Illuminated Sign Exports

Exports from Italy

In 2021, shipments abroad of illuminated signs and illuminated name-plates decreased by -4.3% to X tons, falling for the fourth consecutive year after two years of growth. Over the period under review, exports continue to indicate a pronounced descent. The pace of growth appeared the most rapid in 2016 when exports increased by 43%. Over the period under review, the exports reached the peak figure at X tons in 2017; however, from 2018 to 2021, the exports remained at a lower figure.

In value terms, illuminated sign exports rose sharply to $X in 2021. The total export value increased at an average annual rate of +1.8% from 2012 to 2021; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. The most prominent rate of growth was recorded in 2014 with an increase of 25% against the previous year. Over the period under review, the exports attained the peak figure at $X in 2017; however, from 2018 to 2021, the exports failed to regain momentum.

Exports by Country

France (X tons), Spain (X tons) and the United States (X tons) were the main destinations of illuminated sign exports from Italy, together comprising 38% of total exports. Germany, Switzerland, Hungary, Romania, Poland, the Czech Republic, Croatia, Oman, Austria and Serbia lagged somewhat behind, together accounting for a further 39%.

From 2012 to 2021, the biggest increases were recorded for Poland (with a CAGR of +31.6%), while shipments for the other leaders experienced more modest paces of growth.

In value terms, France ($X) remains the key foreign market for illuminated signs and illuminated name-plates exports from Italy, comprising 21% of total exports. The second position in the ranking was taken by the United States ($X), with a 10% share of total exports. It was followed by Spain, with an 8.2% share.

From 2012 to 2021, the average annual rate of growth in terms of value to France stood at +4.7%. Exports to the other major destinations recorded the following average annual rates of exports growth: the United States (+17.8% per year) and Spain (+6.1% per year).

Export Prices by Country

The average illuminated sign export price stood at $X per ton in 2021, surging by 17% against the previous year. In general, export price indicated noticeable growth from 2012 to 2021: its price increased at an average annual rate of +4.0% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, illuminated sign export price increased by +87.3% against 2016 indices. The pace of growth was the most pronounced in 2020 when the average export price increased by 33% against the previous year. The export price peaked in 2021 and is likely to see gradual growth in years to come.

There were significant differences in the average prices for the major foreign markets. In 2021, amid the top suppliers, the country with the highest price was Hungary ($X per ton), while the average price for exports to Oman ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to Hungary (+19.0%), while the prices for the other major destinations experienced more modest paces of growth.

Illuminated Sign Imports

Imports into Italy

In 2021, approx. X tons of illuminated signs and illuminated name-plates were imported into Italy; picking up by 22% against the previous year. Over the period under review, imports, however, showed a abrupt downturn. Over the period under review, imports hit record highs at X tons in 2012; however, from 2013 to 2021, imports remained at a lower figure.

In value terms, illuminated sign imports skyrocketed to $X in 2021. Overall, imports, however, continue to indicate a noticeable shrinkage. Over the period under review, imports hit record highs at $X in 2012; however, from 2013 to 2021, imports failed to regain momentum.

Imports by Country

Germany (X tons), Spain (X tons) and China (X tons) were the main suppliers of illuminated sign imports to Italy, with a combined 59% share of total imports. The Netherlands, Slovakia, Poland, Turkey, France, Austria and the UK lagged somewhat behind, together comprising a further 33%.

From 2012 to 2021, the most notable rate of growth in terms of purchases, amongst the main suppliers, was attained by the Netherlands (with a CAGR of +19.7%), while imports for the other leaders experienced more modest paces of growth.

In value terms, Germany ($X), Spain ($X) and China ($X) appeared to be the largest illuminated sign suppliers to Italy, together accounting for 54% of total imports. The Netherlands, Poland, France, Austria, the UK, Turkey and Slovakia lagged somewhat behind, together accounting for a further 35%.

Poland, with a CAGR of +21.8%, saw the highest rates of growth with regard to the value of imports, among the main suppliers over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

The average illuminated sign import price stood at $X per ton in 2021, surging by 15% against the previous year. Over the period from 2012 to 2021, it increased at an average annual rate of +3.6%. The growth pace was the most rapid in 2017 when the average import price increased by 26%. Over the period under review, average import prices attained the peak figure in 2021 and is expected to retain growth in years to come.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was France ($X per ton), while the price for Slovakia ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Poland (+10.6%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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