Italy: Plain Postcard Market 2025

Plain Postcard Market Size in Italy

The Italian plain postcard market dropped markedly to $X in 2021, reducing by -84.1% against the previous year. In general, consumption continues to indicate a dramatic shrinkage. Plain postcard consumption peaked at $X in 2014; however, from 2015 to 2021, consumption remained at a lower figure.

Plain Postcard Production in Italy

In value terms, plain postcard production dropped significantly to $X in 2021 estimated in export price. In general, production saw a precipitous descent. The pace of growth appeared the most rapid in 2020 when the production volume increased by 194%. Over the period under review, production attained the maximum level at $X in 2012; however, from 2013 to 2021, production stood at a somewhat lower figure.

Plain Postcard Exports

Exports from Italy

Plain postcard exports from Italy contracted remarkably to X tons in 2021, with a decrease of -25.8% compared with 2020. In general, exports showed a abrupt decline. The pace of growth was the most pronounced in 2013 with an increase of 100%. As a result, the exports reached the peak of X tons. From 2014 to 2021, the growth of the exports remained at a somewhat lower figure.

In value terms, plain postcard exports soared to $X in 2021. Overall, exports, however, continue to indicate a relatively flat trend pattern. The pace of growth appeared the most rapid in 2018 with an increase of 94% against the previous year. The exports peaked at $X in 2013; however, from 2014 to 2021, the exports stood at a somewhat lower figure.

Exports by Country

France (X tons) was the main destination for plain postcard exports from Italy, accounting for a 43% share of total exports. Moreover, plain postcard exports to France exceeded the volume sent to the second major destination, Switzerland (X tons), twofold. The third position in this ranking was taken by Russia (X tons), with a 5.4% share.

From 2012 to 2021, the average annual rate of growth in terms of volume to France totaled +9.0%. Exports to the other major destinations recorded the following average annual rates of exports growth: Switzerland (+4.2% per year) and Russia (+19.7% per year).

In value terms, France ($X), Switzerland ($X) and the United States ($X) constituted the largest markets for plain postcard exported from Italy worldwide, with a combined 56% share of total exports. Hong Kong SAR, China, Germany, Russia, Bulgaria, Spain, the UK and Austria lagged somewhat behind, together accounting for a further 28%.

Among the main countries of destination, Hong Kong SAR, with a CAGR of +17.3%, recorded the highest growth rate of the value of exports, over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

The average plain postcard export price stood at $X per ton in 2021, picking up by 83% against the previous year. Over the period under review, the export price saw a strong increase. As a result, the export price attained the peak level and is likely to continue growth in the immediate term.

There were significant differences in the average prices for the major external markets. In 2021, amid the top suppliers, the country with the highest price was the United States ($X per ton), while the average price for exports to Austria ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to Spain (+16.1%), while the prices for the other major destinations experienced more modest paces of growth.

Plain Postcard Imports

Imports into Italy

In 2021, the amount of letter cards, plain postcards and correspondence cards imported into Italy dropped markedly to X tons, with a decrease of -24% on the year before. Overall, imports saw a perceptible contraction. The most prominent rate of growth was recorded in 2019 when imports increased by 273% against the previous year. As a result, imports attained the peak of X tons. From 2020 to 2021, the growth of imports remained at a somewhat lower figure.

In value terms, plain postcard imports reduced remarkably to $X in 2021. In general, imports recorded a pronounced contraction. The most prominent rate of growth was recorded in 2019 with an increase of 396% against the previous year. As a result, imports attained the peak of $X. From 2020 to 2021, the growth of imports remained at a somewhat lower figure.

Imports by Country

In 2021, Germany (X tons) constituted the largest supplier of plain postcard to Italy, accounting for a 46% share of total imports. Moreover, plain postcard imports from Germany exceeded the figures recorded by the second-largest supplier, China (X tons), twofold. France (X tons) ranked third in terms of total imports with a 9.7% share.

From 2012 to 2021, the average annual growth rate of volume from Germany amounted to +6.2%. The remaining supplying countries recorded the following average annual rates of imports growth: China (-7.3% per year) and France (-1.5% per year).

In value terms, the largest plain postcard suppliers to Italy were Germany ($X), Ireland ($X) and France ($X), together accounting for 74% of total imports.

Ireland, with a CAGR of +69.4%, recorded the highest rates of growth with regard to the value of imports, in terms of the main suppliers over the period under review, while purchases for the other leaders experienced mixed trend patterns.

Import Prices by Country

The average plain postcard import price stood at $X per ton in 2021, picking up by 9.6% against the previous year. Over the period under review, the import price, however, recorded a pronounced decrease. The pace of growth was the most pronounced in 2019 an increase of 33% against the previous year. As a result, import price reached the peak level of $X per ton. From 2020 to 2021, the average import prices remained at a somewhat lower figure.

There were significant differences in the average prices amongst the major supplying countries. In 2021, amid the top importers, the country with the highest price was Ireland ($X per ton), while the price for China ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by the Netherlands (+3.8%), while the prices for the other major suppliers experienced mixed trend patterns.

Source: IndexBox Platform

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