Italy: Melon Market 2025

Melon Market Size in Italy

The Italian melon market stood at $X in 2022, standing approx. at the previous year. The market value increased at an average annual rate of +2.3% over the period from 2012 to 2022; the trend pattern remained relatively stable, with somewhat noticeable fluctuations being recorded in certain years. Melon consumption peaked at $X in 2020; however, from 2021 to 2022, consumption stood at a somewhat lower figure.

Melon Production in Italy

In value terms, melon production reached $X in 2022 estimated in export price. The total output value increased at an average annual rate of +2.9% from 2012 to 2022; the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. The growth pace was the most rapid in 2018 when the production volume increased by 15%. Melon production peaked at $X in 2020; however, from 2021 to 2022, production stood at a somewhat lower figure.

In 2022, the average yield of melons in Italy declined to X tons per ha, with a decrease of -1.6% on the previous year. Overall, the yield, however, saw a relatively flat trend pattern. The pace of growth was the most pronounced in 2015 with an increase of 7.3%. The melon yield peaked at X tons per ha in 2021, and then contracted modestly in the following year. Despite the increased use of modern agricultural techniques and methods, future yield figures may still be impacted by adverse weather conditions.

In 2022, the melon harvested area in Italy totaled X ha, therefore, remained relatively stable against the previous year. In general, the harvested area showed a relatively flat trend pattern. The most prominent rate of growth was recorded in 2013 with an increase of 5.6% against the previous year. Over the period under review, the harvested area dedicated to melon production reached the maximum at X ha in 2014; however, from 2015 to 2022, the harvested area remained at a lower figure.

Melon Exports

Exports from Italy

For the third year in a row, Italy recorded growth in overseas shipments of melons, which increased by 4.8% to X tons in 2022. Overall, total exports indicated a pronounced expansion from 2012 to 2022: its volume increased at an average annual rate of +4.8% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, exports increased by +46.1% against 2019 indices. The most prominent rate of growth was recorded in 2016 with an increase of 31%. As a result, the exports reached the peak of X tons. From 2017 to 2022, the growth of the exports remained at a lower figure.

In value terms, melon exports skyrocketed to $X in 2022. Over the period under review, total exports indicated resilient growth from 2012 to 2022: its value increased at an average annual rate of +8.4% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, exports increased by +69.6% against 2019 indices. As a result, the exports reached the peak and are likely to continue growth in the immediate term.

Exports by Country

Germany (X tons) was the main destination for melon exports from Italy, with a 49% share of total exports. Moreover, melon exports to Germany exceeded the volume sent to the second major destination, Switzerland (X tons), fourfold. The third position in this ranking was taken by Austria (X tons), with a 9.2% share.

From 2012 to 2022, the average annual growth rate of volume to Germany stood at +14.4%. Exports to the other major destinations recorded the following average annual rates of exports growth: Switzerland (+4.8% per year) and Austria (-1.0% per year).

In value terms, Germany ($X) remains the key foreign market for melons exports from Italy, comprising 42% of total exports. The second position in the ranking was taken by Switzerland ($X), with an 18% share of total exports. It was followed by Austria, with a 10% share.

From 2012 to 2022, the average annual rate of growth in terms of value to Germany amounted to +15.4%. Exports to the other major destinations recorded the following average annual rates of exports growth: Switzerland (+7.4% per year) and Austria (+2.1% per year).

Export Prices by Country

In 2022, the average melon export price amounted to $X per ton, with an increase of 22% against the previous year. Over the period from 2012 to 2022, it increased at an average annual rate of +3.4%. As a result, the export price reached the peak level and is likely to continue growth in the immediate term.

There were significant differences in the average prices for the major overseas markets. In 2022, amid the top suppliers, the country with the highest price was Switzerland ($X per ton), while the average price for exports to Poland ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Poland (+14.1%), while the prices for the other major destinations experienced more modest paces of growth.

Melon Imports

Imports into Italy

After two years of decline, supplies from abroad of melons increased by 1.9% to X tons in 2022. Over the period under review, imports, however, recorded a perceptible downturn. The most prominent rate of growth was recorded in 2019 with an increase of 14%. As a result, imports reached the peak of X tons. From 2020 to 2022, the growth of imports remained at a lower figure.

In value terms, melon imports expanded modestly to $X in 2022. Overall, imports, however, saw a mild setback. The pace of growth appeared the most rapid in 2017 with an increase of 17%. Over the period under review, imports hit record highs at $X in 2014; however, from 2015 to 2022, imports failed to regain momentum.

Imports by Country

The Netherlands (X tons), France (X tons) and Brazil (X tons) were the main suppliers of melon imports to Italy, together accounting for 68% of total imports.

From 2012 to 2022, the biggest increases were recorded for the Netherlands (with a CAGR of +2.5%), while purchases for the other leaders experienced mixed trend patterns.

In value terms, the Netherlands ($X), France ($X) and Spain ($X) constituted the largest melon suppliers to Italy, with a combined 71% share of total imports. Brazil, Germany, Belgium, Costa Rica and Greece lagged somewhat behind, together accounting for a further 24%.

Belgium, with a CAGR of +5.0%, saw the highest rates of growth with regard to the value of imports, among the main suppliers over the period under review, while purchases for the other leaders experienced mixed trend patterns.

Import Prices by Country

In 2022, the average melon import price amounted to $X per ton, with an increase of 2.8% against the previous year. Overall, the import price saw a relatively flat trend pattern. The pace of growth appeared the most rapid in 2013 when the average import price increased by 14%. As a result, import price reached the peak level of $X per ton. From 2014 to 2022, the average import prices remained at a lower figure.

There were significant differences in the average prices amongst the major supplying countries. In 2022, amid the top importers, the country with the highest price was France ($X per ton), while the price for Greece ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Germany (+5.2%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

Frequently Asked Questions (FAQ) :