Italy: Men Swimwear Market 2025

Men Swimwear Market Size in Italy

In 2021, the Italian men swimwear market decreased by -7.6% to $X, falling for the second year in a row after two years of growth. Overall, consumption showed a noticeable reduction. Over the period under review, the market attained the maximum level at $X in 2019; however, from 2020 to 2021, consumption failed to regain momentum.

Men Swimwear Production in Italy

In value terms, men swimwear production skyrocketed to $X in 2021 estimated in export price. Over the period under review, production continues to indicate measured growth. The growth pace was the most rapid in 2018 when the production volume increased by 215% against the previous year. As a result, production attained the peak level of $X. From 2019 to 2021, production growth remained at a lower figure.

Men Swimwear Exports

Exports from Italy

In 2021, the amount of men’s swimwear (excluding of knitted or crocheted textiles) exported from Italy surged to X units, with an increase of 30% compared with 2020. In general, exports continue to indicate a relatively flat trend pattern. The pace of growth was the most pronounced in 2015 when exports increased by 78% against the previous year. As a result, the exports reached the peak of X units. From 2016 to 2021, the growth of the exports remained at a lower figure.

In value terms, men swimwear exports surged to $X in 2021. Over the period under review, total exports indicated a strong expansion from 2012 to 2021: its value increased at an average annual rate of +9.0% over the last nine-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, exports increased by +50.6% against 2015 indices. As a result, the exports reached the peak and are likely to continue growth in the immediate term.

Exports by Country

Germany (X units), Spain (X units) and France (X units) were the main destinations of men swimwear exports from Italy, with a combined 39% share of total exports. These countries were followed by Croatia, the United States, the UK, Greece, Poland, the Netherlands, Portugal, Russia, Austria and Romania, which together accounted for a further 40%.

From 2012 to 2021, the most notable rate of growth in terms of shipments, amongst the main countries of destination, was attained by the United States (with a CAGR of +27.7%), while the other leaders experienced more modest paces of growth.

In value terms, France ($X), Spain ($X) and Germany ($X) constituted the largest markets for men swimwear exported from Italy worldwide, together comprising 37% of total exports. The United States, the UK, the Netherlands, Greece, Poland, Croatia, Austria, Portugal, Russia and Romania lagged somewhat behind, together comprising a further 36%.

The United States, with a CAGR of +33.6%, recorded the highest rates of growth with regard to the value of exports, among the main countries of destination over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

In 2021, the average men swimwear export price amounted to $X per unit, rising by 2.3% against the previous year. Overall, export price indicated strong growth from 2012 to 2021: its price increased at an average annual rate of +8.3% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, men swimwear export price increased by +113.3% against 2015 indices. The growth pace was the most rapid in 2016 an increase of 39%. Over the period under review, the average export prices hit record highs in 2021 and is expected to retain growth in the immediate term.

There were significant differences in the average prices for the major export markets. In 2021, amid the top suppliers, the country with the highest price was the United States ($X per unit), while the average price for exports to Croatia ($X per unit) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to Poland (+19.0%), while the prices for the other major destinations experienced more modest paces of growth.

Men Swimwear Imports

Imports into Italy

In 2021, overseas purchases of men’s swimwear (excluding of knitted or crocheted textiles) decreased by -1.1% to X units, falling for the second consecutive year after two years of growth. In general, imports recorded a pronounced curtailment. The pace of growth appeared the most rapid in 2015 when imports increased by 32% against the previous year. Over the period under review, imports hit record highs at X units in 2019; however, from 2020 to 2021, imports failed to regain momentum.

In value terms, men swimwear imports expanded rapidly to $X in 2021. The total import value increased at an average annual rate of +1.2% from 2012 to 2021; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. The pace of growth appeared the most rapid in 2019 with an increase of 25%. As a result, imports attained the peak of $X. From 2020 to 2021, the growth of imports remained at a lower figure.

Imports by Country

China (X units), Croatia (X units) and Bangladesh (X units) were the main suppliers of men swimwear imports to Italy, together comprising 53% of total imports.

From 2012 to 2021, the biggest increases were recorded for Croatia (with a CAGR of +82.9%), while purchases for the other leaders experienced more modest paces of growth.

In value terms, the largest men swimwear suppliers to Italy were China ($X), the Netherlands ($X) and Cambodia ($X), with a combined 47% share of total imports. Croatia, Bangladesh, Tunisia, Turkey, Vietnam, Sri Lanka, Ethiopia, Denmark, Bulgaria and Taiwan (Chinese) lagged somewhat behind, together comprising a further 34%.

Croatia, with a CAGR of +92.9%, saw the highest rates of growth with regard to the value of imports, among the main suppliers over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

In 2021, the average men swimwear import price amounted to $X per unit, rising by 6.2% against the previous year. Over the last nine years, it increased at an average annual rate of +3.2%. The growth pace was the most rapid in 2013 when the average import price increased by 34% against the previous year. As a result, import price reached the peak level of $X per unit. From 2014 to 2021, the average import prices remained at a lower figure.

There were significant differences in the average prices amongst the major supplying countries. In 2021, amid the top importers, the country with the highest price was Taiwan (Chinese) ($X per unit), while the price for Bangladesh ($X per unit) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Taiwan (Chinese) (+21.1%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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