Italy: Microwave Oven Market 2024

Microwave Oven Market Size in Italy

In 2022, the Italian microwave oven market decreased by -6% to $X, falling for the second year in a row after three years of growth. In general, consumption showed a abrupt shrinkage. Over the period under review, the market hit record highs at $X in 2012; however, from 2013 to 2022, consumption failed to regain momentum.

Microwave Oven Production in Italy

In value terms, microwave oven production soared to $X in 2022 estimated in export price. In general, production, however, showed a drastic downturn. The growth pace was the most rapid in 2015 when the production volume increased by 19%. Microwave oven production peaked at $X in 2020; however, from 2021 to 2022, production stood at a somewhat lower figure.

Microwave Oven Exports

Exports from Italy

In 2022, the amount of microwave ovens exported from Italy expanded slightly to X units, growing by 3.6% on the previous year's figure. Overall, exports saw resilient growth. The most prominent rate of growth was recorded in 2014 when exports increased by 81% against the previous year. The exports peaked at X units in 2017; however, from 2018 to 2022, the exports stood at a somewhat lower figure.

In value terms, microwave oven exports expanded slightly to $X in 2022. In general, exports saw a strong expansion. The pace of growth appeared the most rapid in 2015 with an increase of 123% against the previous year. Over the period under review, the exports reached the peak figure in 2022 and are likely to continue growth in the immediate term.

Exports by Country

France (X units), Poland (X units) and Sweden (X units) were the main destinations of microwave oven exports from Italy, together accounting for 41% of total exports. The UK, Spain, Germany, Slovakia, the Netherlands, Belgium, the United Arab Emirates, Ukraine, Portugal and Croatia lagged somewhat behind, together comprising a further 36%.

From 2012 to 2022, the most notable rate of growth in terms of shipments, amongst the main countries of destination, was attained by Slovakia (with a CAGR of +65.7%), while the other leaders experienced more modest paces of growth.

In value terms, the largest markets for microwave oven exported from Italy were France ($X), Poland ($X) and the UK ($X), with a combined 38% share of total exports. Sweden, Germany, Spain, the Netherlands, Slovakia, Belgium, Portugal, the United Arab Emirates, Ukraine and Croatia lagged somewhat behind, together accounting for a further 32%.

In terms of the main countries of destination, Slovakia, with a CAGR of +70.7%, saw the highest rates of growth with regard to the value of exports, over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

The average microwave oven export price stood at $X per unit in 2022, therefore, remained relatively stable against the previous year. Over the period from 2012 to 2022, it increased at an average annual rate of +1.5%. The growth pace was the most rapid in 2015 an increase of 28%. Over the period under review, the average export prices hit record highs at $X per unit in 2018; however, from 2019 to 2022, the export prices failed to regain momentum.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was the Netherlands ($X per unit), while the average price for exports to Ukraine ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Spain (+10.7%), while the prices for the other major destinations experienced more modest paces of growth.

Microwave Oven Imports

Imports into Italy

In 2022, the amount of microwave ovens imported into Italy declined to X units, dropping by -7.7% compared with the year before. The total import volume increased at an average annual rate of +2.4% from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. The pace of growth was the most pronounced in 2021 when imports increased by 28% against the previous year. As a result, imports reached the peak of X units, and then dropped in the following year.

In value terms, microwave oven imports contracted modestly to $X in 2022. Overall, imports, however, saw a relatively flat trend pattern. The most prominent rate of growth was recorded in 2021 when imports increased by 39% against the previous year. As a result, imports attained the peak of $X, and then reduced in the following year.

Imports by Country

In 2022, China (X units) constituted the largest microwave oven supplier to Italy, with a 71% share of total imports. Moreover, microwave oven imports from China exceeded the figures recorded by the second-largest supplier, Malaysia (X units), sixfold. Germany (X units) ranked third in terms of total imports with a 4.6% share.

From 2012 to 2022, the average annual rate of growth in terms of volume from China totaled +3.6%. The remaining supplying countries recorded the following average annual rates of imports growth: Malaysia (+2.1% per year) and Germany (-4.3% per year).

In value terms, China ($X) constituted the largest supplier of microwave ovens to Italy, comprising 66% of total imports. The second position in the ranking was held by Malaysia ($X), with an 11% share of total imports. It was followed by Germany, with an 8.3% share.

From 2012 to 2022, the average annual rate of growth in terms of value from China totaled +4.8%. The remaining supplying countries recorded the following average annual rates of imports growth: Malaysia (+1.2% per year) and Germany (-2.7% per year).

Import Prices by Country

In 2022, the average microwave oven import price amounted to $X per unit, growing by 4% against the previous year. Overall, the import price, however, continues to indicate a mild descent. The most prominent rate of growth was recorded in 2018 when the average import price increased by 10% against the previous year. Over the period under review, average import prices attained the peak figure at $X per unit in 2013; however, from 2014 to 2022, import prices remained at a lower figure.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was Portugal ($X per unit), while the price for Austria ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Germany (+1.7%), while the prices for the other major suppliers experienced mixed trend patterns.

Source: IndexBox Platform

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