Italy: Soft Drink Market 2024

Soft Drink Market Size in Italy

The Italian soft drink market shrank to $X in 2021, dropping by -9.9% against the previous year. Over the period under review, consumption, however, continues to indicate a noticeable setback. The growth pace was the most rapid in 2017 with an increase of 2%. Soft drink consumption peaked at $X in 2012; however, from 2013 to 2021, consumption remained at a lower figure.

Soft Drink Production in Italy

In value terms, soft drink production contracted markedly to $X in 2021 estimated in export price. In general, production, however, continues to indicate a drastic downturn. The growth pace was the most rapid in 2019 with an increase of 9.9% against the previous year. Over the period under review, production reached the peak level at $X in 2012; however, from 2013 to 2021, production failed to regain momentum.

Soft Drink Exports

Exports from Italy

Soft drink exports from Italy was estimated at X litres in 2021, growing by 4.7% compared with 2020. Overall, exports recorded a buoyant expansion. The growth pace was the most rapid in 2020 when exports increased by 58% against the previous year. The exports peaked in 2021 and are expected to retain growth in the near future.

In value terms, soft drink exports rose significantly to $X in 2021. Over the period under review, exports saw a strong increase. The most prominent rate of growth was recorded in 2014 with an increase of 21%. The exports peaked in 2021 and are expected to retain growth in the immediate term.

Exports by Country

The United States (X litres), Belgium (X litres) and France (X litres) were the main destinations of soft drink exports from Italy, with a combined 43% share of total exports.

From 2012 to 2021, the biggest increases were in Belgium (with a CAGR of +47.9%), while shipments for the other leaders experienced more modest paces of growth.

In value terms, the United States ($X), Belgium ($X) and France ($X) appeared to be the largest markets for soft drink exported from Italy worldwide, together accounting for 41% of total exports.

Among the main countries of destination, Belgium, with a CAGR of +40.0%, recorded the highest rates of growth with regard to the value of exports, over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

The average soft drink export price stood at $X per litre in 2021, rising by 6.3% against the previous year. Overall, the export price, however, recorded a perceptible setback. The pace of growth appeared the most rapid in 2014 an increase of 8.4% against the previous year. As a result, the export price reached the peak level of $X per litre. From 2015 to 2021, the average export prices failed to regain momentum.

Prices varied noticeably country of destination: the country with the highest price was Spain ($X per litre), while the average price for exports to Malta ($X per litre) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to Spain (+0.5%), while the prices for the other major destinations experienced mixed trend patterns.

Soft Drink Imports

Imports into Italy

In 2021, overseas purchases of soft drinks increased by 19% to X litres, rising for the second consecutive year after two years of decline. The total import volume increased at an average annual rate of +3.3% over the period from 2012 to 2021; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. As a result, imports attained the peak and are likely to continue growth in the immediate term.

In value terms, soft drink imports skyrocketed to $X in 2021. The total import value increased at an average annual rate of +2.6% from 2012 to 2021; however, the trend pattern remained consistent, with somewhat noticeable fluctuations in certain years. As a result, imports reached the peak and are likely to continue growth in the immediate term.

Imports by Country

In 2021, Austria (X litres) constituted the largest soft drink supplier to Italy, with a 34% share of total imports. Moreover, soft drink imports from Austria exceeded the figures recorded by the second-largest supplier, Germany (X litres), twofold. The third position in this ranking was held by France (X litres), with an 8% share.

From 2012 to 2021, the average annual rate of growth in terms of volume from Austria stood at -1.6%. The remaining supplying countries recorded the following average annual rates of imports growth: Germany (+3.0% per year) and France (+10.0% per year).

In value terms, Austria ($X) constituted the largest supplier of soft drink to Italy, comprising 29% of total imports. The second position in the ranking was held by the Netherlands ($X), with a 14% share of total imports. It was followed by Germany, with an 11% share.

From 2012 to 2021, the average annual rate of growth in terms of value from Austria stood at -2.9%. The remaining supplying countries recorded the following average annual rates of imports growth: the Netherlands (+6.1% per year) and Germany (-1.5% per year).

Import Prices by Country

In 2021, the average soft drink import price amounted to $X per litre, picking up by 11% against the previous year. Over the period under review, the import price, however, recorded a relatively flat trend pattern. The pace of growth was the most pronounced in 2018 when the average import price increased by 12%. The import price peaked at $X per litre in 2014; however, from 2015 to 2021, import prices remained at a lower figure.

Prices varied noticeably country of origin: the country with the highest price was Ireland ($X per litre), while the price for Romania ($X per litre) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Ireland (+5.7%), while the prices for the other major suppliers experienced mixed trend patterns.

Source: IndexBox Platform

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