Italy: Bath Preparations Market 2025

Bath Preparations Market Size in Italy

The Italian bath preparations market soared to $X in 2021, rising by 74% against the previous year. In general, consumption recorded perceptible growth. As a result, consumption reached the peak level and is likely to continue growth in the immediate term.

Bath Preparations Production in Italy

In value terms, bath preparations production stood at $X in 2021 estimated in export price. Over the period under review, the total production indicated a perceptible expansion from 2012 to 2021: its value increased at an average annual rate of +2.3% over the last nine-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, production decreased by -1.9% against 2018 indices. The pace of growth appeared the most rapid in 2014 with an increase of 80% against the previous year. As a result, production reached the peak level of $X. From 2015 to 2021, production growth remained at a lower figure.

Bath Preparations Exports

Exports from Italy

In 2021, shipments abroad of perfumed bath salts and other bath preparations decreased by -51.2% to X tons, falling for the fourth consecutive year after two years of growth. Overall, exports continue to indicate a perceptible curtailment. The most prominent rate of growth was recorded in 2017 with an increase of 100% against the previous year. As a result, the exports attained the peak of X tons. From 2018 to 2021, the growth of the exports remained at a somewhat lower figure.

In value terms, bath preparations exports dropped dramatically to $X in 2021. Over the period under review, exports saw a deep reduction. The pace of growth was the most pronounced in 2017 with an increase of 73% against the previous year. As a result, the exports attained the peak of $X. From 2018 to 2021, the growth of the exports remained at a lower figure.

Exports by Country

Germany (X tons), the UK (X tons) and the Netherlands (X tons) were the main destinations of bath preparations exports from Italy, together accounting for 38% of total exports. These countries were followed by Spain, Slovenia, Romania, Greece, Denmark, Malta, Poland, Bulgaria, Croatia and Serbia, which together accounted for a further 43%.

From 2012 to 2021, the most notable rate of growth in terms of shipments, amongst the main countries of destination, was attained by Denmark (with a CAGR of +71.0%), while the other leaders experienced more modest paces of growth.

In value terms, the largest markets for bath preparations exported from Italy were the Netherlands ($X), Germany ($X) and the UK ($X), with a combined 30% share of total exports. These countries were followed by Spain, Slovenia, Romania, Greece, Poland, Serbia, Denmark, Croatia, Bulgaria and Malta, which together accounted for a further 38%.

Denmark, with a CAGR of +48.7%, saw the highest rates of growth with regard to the value of exports, among the main countries of destination over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

The average bath preparations export price stood at $X per ton in 2021, picking up by 51% against the previous year. In general, the export price, however, showed a pronounced downturn. Over the period under review, the average export prices hit record highs at $X per ton in 2014; however, from 2015 to 2021, the export prices remained at a lower figure.

Prices varied noticeably country of destination: the country with the highest price was Serbia ($X per ton), while the average price for exports to Malta ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to Spain (+4.4%), while the prices for the other major destinations experienced mixed trend patterns.

Bath Preparations Imports

Imports into Italy

In 2021, imports of perfumed bath salts and other bath preparations into Italy plummeted to X tons, dropping by -31.8% on the previous year. Overall, imports showed a perceptible descent. The pace of growth was the most pronounced in 2016 with an increase of 44%. As a result, imports attained the peak of X tons. From 2017 to 2021, the growth of imports failed to regain momentum.

In value terms, bath preparations imports reduced modestly to $X in 2021. In general, imports saw a perceptible descent. The pace of growth appeared the most rapid in 2016 with an increase of 36%. As a result, imports reached the peak of $X. From 2017 to 2021, the growth of imports remained at a somewhat lower figure.

Imports by Country

Poland (X tons), Germany (X tons) and Greece (X tons) were the main suppliers of bath preparations imports to Italy, with a combined 62% share of total imports. These countries were followed by Hungary, France, Croatia, Bulgaria, Spain and the UK, which together accounted for a further 28%.

From 2012 to 2021, the most notable rate of growth in terms of purchases, amongst the main suppliers, was attained by Bulgaria (with a CAGR of +139.5%), while imports for the other leaders experienced more modest paces of growth.

In value terms, Croatia ($X), Hungary ($X) and Poland ($X) appeared to be the largest bath preparations suppliers to Italy, with a combined 43% share of total imports. Germany, Greece, Bulgaria, France, Spain and the UK lagged somewhat behind, together accounting for a further 33%.

In terms of the main suppliers, Bulgaria, with a CAGR of +91.7%, recorded the highest rates of growth with regard to the value of imports, over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

The average bath preparations import price stood at $X per ton in 2021, increasing by 41% against the previous year. Over the period under review, the import price, however, showed a relatively flat trend pattern. The import price peaked at $X per ton in 2012; however, from 2013 to 2021, import prices remained at a lower figure.

There were significant differences in the average prices amongst the major supplying countries. In 2021, the country with the highest price was Croatia ($X per ton), while the price for Poland ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Spain (+8.4%), while the prices for the other major suppliers experienced a decline.

Source: IndexBox Platform

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