Italy: Shaving Preparations Market 2025

Shaving Preparations Market Size in Italy

The Italian shaving preparations market reduced remarkably to $X in 2021, shrinking by -19.7% against the previous year. In general, consumption, however, enjoyed a slight increase. As a result, consumption attained the peak level of $X. From 2014 to 2021, the growth of the market failed to regain momentum.

Shaving Preparations Production in Italy

In value terms, shaving preparations production declined to $X in 2021 estimated in export price. Overall, production, however, continues to indicate a pronounced shrinkage. The most prominent rate of growth was recorded in 2013 when the production volume increased by 86%. As a result, production reached the peak level of $X. From 2014 to 2021, production growth remained at a lower figure.

Shaving Preparations Exports

Exports from Italy

In 2021, shipments abroad of pre-shave, shaving and after-shave preparations (excluding soap in blocks) was finally on the rise to reach X tons for the first time since 2016, thus ending a four-year declining trend. In general, exports, however, continue to indicate a abrupt decrease. The exports peaked at X tons in 2014; however, from 2015 to 2021, the exports remained at a lower figure.

In value terms, shaving preparations exports soared to $X in 2021. Over the period under review, exports, however, recorded a pronounced descent. Over the period under review, the exports hit record highs at $X in 2012; however, from 2013 to 2021, the exports stood at a somewhat lower figure.

Exports by Country

Germany (X tons), the Netherlands (X tons) and the United Arab Emirates (X tons) were the main destinations of shaving preparations exports from Italy, with a combined 41% share of total exports. These countries were followed by Russia, France, Spain, Belgium, the UK, Romania, Greece, Poland, the United States and Slovakia, which together accounted for a further 39%.

From 2012 to 2021, the biggest increases were recorded for Slovakia (with a CAGR of +41.4%), while shipments for the other leaders experienced more modest paces of growth.

In value terms, the largest markets for shaving preparations exported from Italy were the Netherlands ($X), Germany ($X) and Belgium ($X), together accounting for 35% of total exports. The United Arab Emirates, France, the United States, Spain, Romania, the UK, Poland, Russia, Greece and Slovakia lagged somewhat behind, together comprising a further 37%.

In terms of the main countries of destination, Slovakia, with a CAGR of +32.9%, saw the highest growth rate of the value of exports, over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

In 2021, the average shaving preparations export price amounted to $X per ton, with a decrease of -2.6% against the previous year. Over the period under review, export price indicated a pronounced expansion from 2012 to 2021: its price increased at an average annual rate of +3.3% over the last nine-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, shaving preparations export price increased by +60.6% against 2015 indices. The growth pace was the most rapid in 2017 when the average export price increased by 22%. The export price peaked at $X per ton in 2020, and then contracted slightly in the following year.

Prices varied noticeably country of destination: the country with the highest price was the United States ($X per ton), while the average price for exports to Russia ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to Poland (+5.2%), while the prices for the other major destinations experienced more modest paces of growth.

Shaving Preparations Imports

Imports into Italy

In 2021, overseas purchases of pre-shave, shaving and after-shave preparations (excluding soap in blocks) decreased by -27.9% to X tons for the first time since 2018, thus ending a two-year rising trend. Overall, imports, however, saw a resilient expansion. The most prominent rate of growth was recorded in 2020 with an increase of 99% against the previous year. As a result, imports attained the peak of X tons, and then shrank rapidly in the following year.

In value terms, shaving preparations imports rose modestly to $X in 2021. In general, imports recorded a pronounced shrinkage. The growth pace was the most rapid in 2017 with an increase of 25%. As a result, imports attained the peak of $X. From 2018 to 2021, the growth of imports remained at a somewhat lower figure.

Imports by Country

In 2021, Belgium (X tons) constituted the largest shaving preparations supplier to Italy, accounting for a 82% share of total imports. Moreover, shaving preparations imports from Belgium exceeded the figures recorded by the second-largest supplier, Germany (X tons), more than tenfold. The third position in this ranking was held by Poland (X tons), with a 2.7% share.

From 2012 to 2021, the average annual rate of growth in terms of volume from Belgium amounted to +53.3%. The remaining supplying countries recorded the following average annual rates of imports growth: Germany (-7.6% per year) and Poland (+3.7% per year).

In value terms, Belgium ($X), France ($X) and Germany ($X) were the largest shaving preparations suppliers to Italy, with a combined 69% share of total imports. Poland, Spain, Hungary and the UK lagged somewhat behind, together accounting for a further 16%.

In terms of the main suppliers, Hungary, with a CAGR of +28.2%, saw the highest growth rate of the value of imports, over the period under review, while purchases for the other leaders experienced mixed trend patterns.

Import Prices by Country

In 2021, the average shaving preparations import price amounted to $X per ton, growing by 42% against the previous year. Over the period under review, the import price, however, faced a abrupt decline. Over the period under review, average import prices attained the peak figure at $X per ton in 2013; however, from 2014 to 2021, import prices stood at a somewhat lower figure.

There were significant differences in the average prices amongst the major supplying countries. In 2021, the country with the highest price was the UK ($X per ton), while the price for Belgium ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by the UK (+22.1%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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