Italy: Market for Preparations For Permanent Waving Or Straightening Of Hair 2024

Market Size for Preparations For Permanent Waving Or Straightening Of Hair in Italy

In 2021, the Italian market for preparations for permanent waving or straightening of hair increased by 26% to $X, rising for the fifth year in a row after two years of decline. Overall, consumption saw a pronounced expansion. Hair waving or straightening preparations consumption peaked in 2021 and is expected to retain growth in the near future.

Production of Preparations For Permanent Waving Or Straightening Of Hair in Italy

In value terms, hair waving or straightening preparations production surged to $X in 2021 estimated in export price. In general, production posted a tangible increase. The growth pace was the most rapid in 2019 with an increase of 42%. Hair waving or straightening preparations production peaked in 2021 and is expected to retain growth in the near future.

Exports of Preparations For Permanent Waving Or Straightening Of Hair

Exports from Italy

In 2021, approx. X tons of preparations for permanent waving or straightening of hair were exported from Italy; with a decrease of -18.1% compared with the previous year's figure. Overall, exports saw a relatively flat trend pattern. The pace of growth appeared the most rapid in 2017 with an increase of 32%. As a result, the exports reached the peak of X tons. From 2018 to 2021, the growth of the exports remained at a somewhat lower figure.

In value terms, hair waving or straightening preparations exports dropped to $X in 2021. In general, exports, however, recorded a relatively flat trend pattern. The pace of growth was the most pronounced in 2017 with an increase of 30% against the previous year. The exports peaked at $X in 2020, and then shrank in the following year.

Exports by Country

Spain (X tons), Germany (X tons) and France (X tons) were the main destinations of hair waving or straightening preparations exports from Italy, with a combined 28% share of total exports. These countries were followed by Russia, Poland, Belgium, Chile, Australia, Hungary, Vietnam, the UK, the United States and Portugal, which together accounted for a further 47%.

From 2012 to 2021, the biggest increases were recorded for Vietnam (with a CAGR of +27.9%), while shipments for the other leaders experienced more modest paces of growth.

In value terms, Germany ($X), Poland ($X) and France ($X) constituted the largest markets for hair waving or straightening preparations exported from Italy worldwide, with a combined 32% share of total exports.

Poland, with a CAGR of +16.7%, saw the highest rates of growth with regard to the value of exports, in terms of the main countries of destination over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

The average export price for preparations for permanent waving or straightening of hair stood at $X per ton in 2021, jumping by 15% against the previous year. Over the period from 2012 to 2021, it increased at an average annual rate of +1.7%. As a result, the export price reached the peak level and is likely to continue growth in the immediate term.

There were significant differences in the average prices for the major export markets. In 2021, the country with the highest price was the United States ($X per ton), while the average price for exports to Vietnam ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to the United States (+7.6%), while the prices for the other major destinations experienced more modest paces of growth.

Imports of Preparations For Permanent Waving Or Straightening Of Hair

Imports into Italy

After two years of decline, purchases abroad of preparations for permanent waving or straightening of hair increased by 3.2% to X tons in 2021. Over the period under review, imports, however, saw a pronounced reduction. The pace of growth appeared the most rapid in 2014 when imports increased by 30% against the previous year. Imports peaked at X tons in 2016; however, from 2017 to 2021, imports stood at a somewhat lower figure.

In value terms, hair waving or straightening preparations imports stood at $X in 2021. Overall, imports, however, recorded a perceptible reduction. The growth pace was the most rapid in 2014 with an increase of 19%. Over the period under review, imports reached the peak figure at $X in 2016; however, from 2017 to 2021, imports stood at a somewhat lower figure.

Imports by Country

Spain (X tons), Germany (X tons) and the Netherlands (X tons) were the main suppliers of hair waving or straightening preparations imports to Italy, with a combined 71% share of total imports. Peru, the United Arab Emirates, Poland, the UK and France lagged somewhat behind, together accounting for a further 25%.

From 2012 to 2021, the biggest increases were recorded for Poland (with a CAGR of +97.4%), while purchases for the other leaders experienced more modest paces of growth.

In value terms, the largest hair waving or straightening preparations suppliers to Italy were Germany ($X), Peru ($X) and the Netherlands ($X), with a combined 57% share of total imports.

Peru, with a CAGR of +91.9%, saw the highest growth rate of the value of imports, among the main suppliers over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

The average import price for preparations for permanent waving or straightening of hair stood at $X per ton in 2021, growing by 5% against the previous year. Over the period under review, the import price continues to indicate a relatively flat trend pattern. The pace of growth appeared the most rapid in 2017 an increase of 21% against the previous year. As a result, import price reached the peak level of $X per ton. From 2018 to 2021, the average import prices remained at a lower figure.

Prices varied noticeably country of origin: the country with the highest price was France ($X per ton), while the price for Spain ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Peru (+27.6%), while the prices for the other major suppliers experienced mixed trend patterns.

Source: IndexBox Platform

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