Italy: Market for Calendars And Trade Advertising Material 2024

Market Size for Calendars And Trade Advertising Material in Italy

The Italian market for calendars and trade advertising material expanded rapidly to $X in 2022, surging by 13% against the previous year. Overall, the total consumption indicated a moderate increase from 2012 to 2022: its value increased at an average annual rate of +3.2% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, consumption increased by +77.2% against 2019 indices. Over the period under review, the market hit record highs in 2022 and is likely to see steady growth in years to come.

Production of Calendars And Trade Advertising Material in Italy

In value terms, calendars and trade advertising material production contracted slightly to $X in 2022 estimated in export price. Overall, production showed a perceptible setback. The most prominent rate of growth was recorded in 2018 when the production volume increased by 14%. Calendars and trade advertising material production peaked at $X in 2013; however, from 2014 to 2022, production failed to regain momentum.

Exports of Calendars And Trade Advertising Material

Exports from Italy

In 2022, overseas shipments of calendars and trade advertising material decreased by -25% to X tons, falling for the third year in a row after two years of growth. In general, exports showed a deep setback. The pace of growth appeared the most rapid in 2019 with an increase of 24% against the previous year. Over the period under review, the exports hit record highs at X tons in 2012; however, from 2013 to 2022, the exports remained at a lower figure.

In value terms, calendars and trade advertising material exports reduced to $X in 2022. Overall, exports continue to indicate a pronounced reduction. The most prominent rate of growth was recorded in 2018 with an increase of 13%. The exports peaked at $X in 2014; however, from 2015 to 2022, the exports failed to regain momentum.

Exports by Country

France (X tons) was the main destination for calendars and trade advertising material exports from Italy, with a 61% share of total exports. Moreover, calendars and trade advertising material exports to France exceeded the volume sent to the second major destination, Germany (X tons), fivefold. Switzerland (X tons) ranked third in terms of total exports with a 3.4% share.

From 2012 to 2022, the average annual growth rate of volume to France amounted to -9.9%. Exports to the other major destinations recorded the following average annual rates of exports growth: Germany (-10.4% per year) and Switzerland (-13.2% per year).

In value terms, France ($X) remains the key foreign market for calendars and trade advertising material exports from Italy, comprising 28% of total exports. The second position in the ranking was held by Germany ($X), with a 14% share of total exports. It was followed by the United States, with an 8.9% share.

From 2012 to 2022, the average annual growth rate of value to France totaled -5.6%. Exports to the other major destinations recorded the following average annual rates of exports growth: Germany (-2.1% per year) and the United States (-0.0% per year).

Export Prices by Country

The average export price for calendars and trade advertising material stood at $X per ton in 2022, increasing by 27% against the previous year. Overall, export price indicated a buoyant expansion from 2012 to 2022: its price increased at an average annual rate of +7.8% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, calendars and trade advertising material export price increased by +101.2% against 2019 indices. The most prominent rate of growth was recorded in 2020 an increase of 35% against the previous year. Over the period under review, the average export prices reached the peak figure in 2022 and is likely to see gradual growth in years to come.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was the United States ($X per ton), while the average price for exports to France ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to the UK (+16.1%), while the prices for the other major destinations experienced more modest paces of growth.

Imports of Calendars And Trade Advertising Material

Imports into Italy

In 2022, overseas purchases of calendars and trade advertising material increased by 36% to X tons for the first time since 2019, thus ending a two-year declining trend. Over the period under review, imports recorded a relatively flat trend pattern. Over the period under review, imports hit record highs at X tons in 2015; however, from 2016 to 2022, imports remained at a lower figure.

In value terms, calendars and trade advertising material imports expanded sharply to $X in 2022. Overall, imports saw a relatively flat trend pattern. The most prominent rate of growth was recorded in 2013 with an increase of 12%. Over the period under review, imports hit record highs at $X in 2014; however, from 2015 to 2022, imports remained at a lower figure.

Imports by Country

Romania (X tons), Germany (X tons) and France (X tons) were the main suppliers of calendars and trade advertising material imports to Italy, together comprising 60% of total imports.

From 2012 to 2022, the most notable rate of growth in terms of purchases, amongst the main suppliers, was attained by Romania (with a CAGR of +35.1%), while imports for the other leaders experienced more modest paces of growth.

In value terms, the largest calendars and trade advertising material suppliers to Italy were Germany ($X), Romania ($X) and France ($X), with a combined 53% share of total imports.

Among the main suppliers, Romania, with a CAGR of +22.2%, saw the highest growth rate of the value of imports, over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

The average import price for calendars and trade advertising material stood at $X per ton in 2022, shrinking by -19% against the previous year. Over the period under review, the import price, however, continues to indicate a relatively flat trend pattern. The pace of growth was the most pronounced in 2013 an increase of 21%. Over the period under review, average import prices reached the maximum at $X per ton in 2021, and then shrank remarkably in the following year.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was Switzerland ($X per ton), while the price for Denmark ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Switzerland (+12.9%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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