Italy: Strawberry Market 2025

Strawberry Market Size in Italy

The Italian strawberry market reached $X in 2022, approximately equating the previous year. In general, consumption, however, recorded a relatively flat trend pattern. As a result, consumption reached the peak level of $X. From 2014 to 2022, the growth of the market failed to regain momentum.

Strawberry Production in Italy

In value terms, strawberry production expanded to $X in 2022 estimated in export price. Overall, production, however, recorded a relatively flat trend pattern. The most prominent rate of growth was recorded in 2013 with an increase of 23% against the previous year. As a result, production reached the peak level of $X. From 2014 to 2022, production growth remained at a somewhat lower figure.

In 2022, the average yield of strawberries in Italy was estimated at X tons per ha, approximately reflecting the year before. Over the period under review, the yield, however, recorded a relatively flat trend pattern. The pace of growth appeared the most rapid in 2015 when the yield increased by 7.5%. Over the period under review, the average strawberry yield attained the maximum level at X tons per ha in 2012; however, from 2013 to 2022, the yield stood at a somewhat lower figure. Despite the increased use of modern agricultural techniques and methods, future yield figures may still be impacted by adverse weather conditions.

The strawberry harvested area in Italy totaled X ha in 2022, approximately reflecting the previous year's figure. Over the period under review, the harvested area, however, recorded a relatively flat trend pattern. The pace of growth was the most pronounced in 2013 with an increase of 17%. The strawberry harvested area peaked at X ha in 2014; however, from 2015 to 2022, the harvested area failed to regain momentum.

Strawberry Exports

Exports from Italy

In 2022, approx. X tons of strawberries were exported from Italy; reducing by -3.9% against the previous year. Overall, exports showed a noticeable decline. The pace of growth appeared the most rapid in 2019 with an increase of 19%. Over the period under review, the exports hit record highs at X tons in 2012; however, from 2013 to 2022, the exports failed to regain momentum.

In value terms, strawberry exports reduced markedly to $X in 2022. In general, exports continue to indicate a noticeable contraction. The most prominent rate of growth was recorded in 2021 when exports increased by 40% against the previous year. The exports peaked at $X in 2012; however, from 2013 to 2022, the exports failed to regain momentum.

Exports by Country

Austria (X tons), Germany (X tons) and Switzerland (X tons) were the main destinations of strawberry exports from Italy, together comprising 72% of total exports. Slovenia, Romania, Lithuania, Luxembourg, France, Croatia and the UK lagged somewhat behind, together comprising a further 21%.

From 2012 to 2022, the most notable rate of growth in terms of shipments, amongst the main countries of destination, was attained by Luxembourg (with a CAGR of +162.6%), while the other leaders experienced more modest paces of growth.

In value terms, Austria ($X) remains the key foreign market for strawberries exports from Italy, comprising 43% of total exports. The second position in the ranking was taken by Germany ($X), with a 20% share of total exports. It was followed by Switzerland, with a 12% share.

From 2012 to 2022, the average annual growth rate of value to Austria amounted to +3.7%. Exports to the other major destinations recorded the following average annual rates of exports growth: Germany (-9.6% per year) and Switzerland (-4.1% per year).

Export Prices by Country

In 2022, the average strawberry export price amounted to $X per ton, waning by -12.5% against the previous year. Over the period from 2012 to 2022, it increased at an average annual rate of +2.2%. The most prominent rate of growth was recorded in 2021 an increase of 31% against the previous year. As a result, the export price reached the peak level of $X per ton, and then shrank in the following year.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was the UK ($X per ton), while the average price for exports to Romania ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to the UK (+5.0%), while the prices for the other major destinations experienced more modest paces of growth.

Strawberry Imports

Imports into Italy

In 2022, the amount of strawberries imported into Italy dropped to X tons, with a decrease of -2.8% on 2021 figures. In general, imports continue to indicate a mild decrease. The most prominent rate of growth was recorded in 2019 when imports increased by 12%. Over the period under review, imports reached the peak figure at X tons in 2012; however, from 2013 to 2022, imports remained at a lower figure.

In value terms, strawberry imports declined to $X in 2022. Overall, imports recorded a mild contraction. The pace of growth was the most pronounced in 2021 with an increase of 37%. Over the period under review, imports attained the peak figure at $X in 2012; however, from 2013 to 2022, imports stood at a somewhat lower figure.

Imports by Country

In 2022, Spain (X tons) constituted the largest strawberry supplier to Italy, with a 80% share of total imports. Moreover, strawberry imports from Spain exceeded the figures recorded by the second-largest supplier, France (X tons), tenfold. The third position in this ranking was taken by Germany (X tons), with a 5.7% share.

From 2012 to 2022, the average annual rate of growth in terms of volume from Spain was relatively modest. The remaining supplying countries recorded the following average annual rates of imports growth: France (-8.3% per year) and Germany (+5.6% per year).

In value terms, Spain ($X) constituted the largest supplier of strawberries to Italy, comprising 76% of total imports. The second position in the ranking was taken by France ($X), with a 7.4% share of total imports. It was followed by Germany, with a 6.9% share.

From 2012 to 2022, the average annual growth rate of value from Spain was relatively modest. The remaining supplying countries recorded the following average annual rates of imports growth: France (-8.6% per year) and Germany (+8.3% per year).

Import Prices by Country

In 2022, the average strawberry import price amounted to $X per ton, dropping by -3.3% against the previous year. Overall, the import price, however, continues to indicate a relatively flat trend pattern. The growth pace was the most rapid in 2021 an increase of 36%. As a result, import price reached the peak level of $X per ton, and then contracted in the following year.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was the Netherlands ($X per ton), while the price for Greece ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Germany (+2.6%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

Frequently Asked Questions (FAQ) :