Italy: Non-Cotton Terry Towelling Market 2025

Non-Cotton Terry Towelling Market Size in Italy

The Italian non-cotton terry towelling market reduced rapidly to $X in 2021, with a decrease of -81.1% against the previous year. Overall, consumption recorded a sharp descent. Over the period under review, the market reached the maximum level at $X in 2013; however, from 2014 to 2021, consumption failed to regain momentum.

Non-Cotton Terry Towelling Production in Italy

In value terms, non-cotton terry towelling production rose modestly to $X in 2021 estimated in export price. Overall, production, however, continues to indicate a perceptible slump. Non-cotton terry towelling production peaked at $X in 2012; however, from 2013 to 2021, production remained at a lower figure.

Non-Cotton Terry Towelling Exports

Exports from Italy

In 2021, overseas shipments of terry towelling (excluding of cotton) increased by 73% to X square meters, rising for the fourth year in a row after two years of decline. Over the period under review, exports enjoyed a significant expansion. The pace of growth was the most pronounced in 2014 with an increase of 344%. The exports peaked in 2021 and are expected to retain growth in the immediate term.

In value terms, non-cotton terry towelling exports skyrocketed to $X in 2021. In general, exports recorded a significant increase. The growth pace was the most rapid in 2014 with an increase of 137% against the previous year. Over the period under review, the exports hit record highs in 2021 and are likely to continue growth in the near future.

Exports by Country

France (X square meters), the UK (X square meters) and Romania (X square meters) were the main destinations of non-cotton terry towelling exports from Italy, with a combined 70% share of total exports. Germany, Bulgaria, Slovenia, Croatia, Spain and Slovakia lagged somewhat behind, together accounting for a further 25%.

From 2012 to 2021, the biggest increases were recorded for Slovakia (with a CAGR of +139.0%), while shipments for the other leaders experienced more modest paces of growth.

In value terms, France ($X), Romania ($X) and the UK ($X) appeared to be the largest markets for non-cotton terry towelling exported from Italy worldwide, with a combined 77% share of total exports.

Among the main countries of destination, the UK, with a CAGR of +81.9%, recorded the highest rates of growth with regard to the value of exports, over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

In 2021, the average non-cotton terry towelling export price amounted to $X per square meter, rising by 17% against the previous year. Overall, the export price saw a relatively flat trend pattern. The most prominent rate of growth was recorded in 2017 when the average export price increased by 83%. As a result, the export price reached the peak level of $X per square meter. From 2018 to 2021, the average export prices failed to regain momentum.

There were significant differences in the average prices for the major export markets. In 2021, amid the top suppliers, the country with the highest price was France ($X per square meter), while the average price for exports to Slovenia ($X per square meter) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to France (+5.2%), while the prices for the other major destinations experienced mixed trend patterns.

Non-Cotton Terry Towelling Imports

Imports into Italy

In 2021, overseas purchases of terry towelling (excluding of cotton) increased by 11% to X square meters, rising for the second consecutive year after two years of decline. Overall, imports, however, continue to indicate a abrupt setback. The pace of growth appeared the most rapid in 2020 when imports increased by 62%. Imports peaked at X square meters in 2013; however, from 2014 to 2021, imports remained at a lower figure.

In value terms, non-cotton terry towelling imports fell rapidly to $X in 2021. Over the period under review, imports, however, recorded a abrupt slump. The growth pace was the most rapid in 2020 with an increase of 115% against the previous year. Imports peaked at $X in 2013; however, from 2014 to 2021, imports failed to regain momentum.

Imports by Country

In 2021, Turkey (X square meters) constituted the largest non-cotton terry towelling supplier to Italy, accounting for a 76% share of total imports. Moreover, non-cotton terry towelling imports from Turkey exceeded the figures recorded by the second-largest supplier, South Korea (X square meters), eightfold. The third position in this ranking was held by China (X square meters), with a 4.9% share.

From 2012 to 2021, the average annual rate of growth in terms of volume from Turkey stood at +26.3%. The remaining supplying countries recorded the following average annual rates of imports growth: South Korea (-70.8% per year) and China (-22.6% per year).

In value terms, Turkey ($X) constituted the largest supplier of terry towelling (excluding of cotton) to Italy, comprising 60% of total imports. The second position in the ranking was held by South Korea ($X), with a 17% share of total imports. It was followed by Belgium, with a 12% share.

From 2012 to 2021, the average annual growth rate of value from Turkey amounted to +20.2%. The remaining supplying countries recorded the following average annual rates of imports growth: South Korea (-69.5% per year) and Belgium (+4.9% per year).

Import Prices by Country

In 2021, the average non-cotton terry towelling import price amounted to $X per square meter, declining by -40.6% against the previous year. In general, the import price, however, continues to indicate tangible growth. The growth pace was the most rapid in 2018 an increase of 95%. As a result, import price attained the peak level of $X per square meter. From 2019 to 2021, the average import prices remained at a lower figure.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was Belgium ($X per square meter), while the price for Turkey ($X per square meter) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Hungary (+190.0%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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