Italy: Toothpaste Market 2025

Toothpaste Market Size in Italy

The Italian toothpaste market declined to $X in 2021, with a decrease of -9.4% against the previous year. Overall, consumption showed a perceptible downturn. Over the period under review, the market attained the maximum level at $X in 2013; however, from 2014 to 2021, consumption stood at a somewhat lower figure.

Toothpaste Production in Italy

In value terms, toothpaste production totaled $X in 2021 estimated in export price. Overall, production, however, enjoyed slight growth. The pace of growth appeared the most rapid in 2020 with an increase of 548%. Toothpaste production peaked at $X in 2017; however, from 2018 to 2021, production remained at a lower figure.

Toothpaste Exports

Exports from Italy

In 2021, toothpaste exports from Italy declined to X tons, which is down by -6% compared with 2020. Over the period under review, total exports indicated a buoyant increase from 2012 to 2021: its volume increased at an average annual rate of +5.7% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, exports decreased by -16.4% against 2019 indices. The most prominent rate of growth was recorded in 2019 with an increase of 23%. As a result, the exports reached the peak of X tons. From 2020 to 2021, the growth of the exports remained at a somewhat lower figure.

In value terms, toothpaste exports rose notably to $X in 2021. Overall, exports, however, saw a remarkable increase. The pace of growth was the most pronounced in 2016 when exports increased by 41%. The exports peaked at $X in 2019; however, from 2020 to 2021, the exports remained at a lower figure.

Exports by Country

France (X tons), China (X tons) and the UK (X tons) were the main destinations of toothpaste exports from Italy, together accounting for 43% of total exports. These countries were followed by Russia, Spain, Ireland, Poland, South Korea, the United Arab Emirates, the Netherlands, Hong Kong SAR, Slovenia and Ukraine, which together accounted for a further 32%.

From 2012 to 2021, the most notable rate of growth in terms of shipments, amongst the main countries of destination, was attained by Ireland (with a CAGR of +156.3%), while the other leaders experienced more modest paces of growth.

In value terms, China ($X), France ($X) and the UK ($X) appeared to be the largest markets for toothpaste exported from Italy worldwide, with a combined 35% share of total exports. These countries were followed by Russia, Poland, Spain, Hong Kong SAR, South Korea, the Netherlands, Ukraine, the United Arab Emirates, Ireland and Slovenia, which together accounted for a further 35%.

In terms of the main countries of destination, Ireland, with a CAGR of +115.1%, recorded the highest rates of growth with regard to the value of exports, over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

In 2021, the average toothpaste export price amounted to $X per ton, surging by 15% against the previous year. Over the last nine years, it increased at an average annual rate of +3.7%. The growth pace was the most rapid in 2016 an increase of 16%. Over the period under review, the average export prices reached the maximum in 2021 and is likely to see gradual growth in the near future.

There were significant differences in the average prices for the major overseas markets. In 2021, the country with the highest price was Hong Kong SAR ($X per ton), while the average price for exports to Ireland ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to Russia (+10.7%), while the prices for the other major destinations experienced more modest paces of growth.

Toothpaste Imports

Imports into Italy

Toothpaste imports into Italy contracted to X tons in 2021, shrinking by -7.6% against 2020 figures. In general, imports, however, saw a relatively flat trend pattern. The pace of growth appeared the most rapid in 2013 with an increase of 10% against the previous year. Imports peaked at X tons in 2017; however, from 2018 to 2021, imports stood at a somewhat lower figure.

In value terms, toothpaste imports amounted to $X in 2021. Overall, imports showed a relatively flat trend pattern. The pace of growth appeared the most rapid in 2013 with an increase of 14% against the previous year. As a result, imports attained the peak of $X. From 2014 to 2021, the growth of imports failed to regain momentum.

Imports by Country

Poland (X tons), Germany (X tons) and France (X tons) were the main suppliers of toothpaste imports to Italy, together accounting for 71% of total imports. These countries were followed by Slovakia, the UK, Bulgaria and Spain, which together accounted for a further 25%.

From 2012 to 2021, the most notable rate of growth in terms of purchases, amongst the main suppliers, was attained by Bulgaria (with a CAGR of +47.5%), while imports for the other leaders experienced more modest paces of growth.

In value terms, Poland ($X), Germany ($X) and France ($X) constituted the largest toothpaste suppliers to Italy, together accounting for 64% of total imports. These countries were followed by Slovakia, the UK, Bulgaria and Spain, which together accounted for a further 28%.

In terms of the main suppliers, Bulgaria, with a CAGR of +53.3%, saw the highest rates of growth with regard to the value of imports, over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

The average toothpaste import price stood at $X per ton in 2021, growing by 11% against the previous year. Overall, the import price, however, showed a slight decrease. The import price peaked at $X per ton in 2013; however, from 2014 to 2021, import prices remained at a lower figure.

There were significant differences in the average prices amongst the major supplying countries. In 2021, the country with the highest price was the UK ($X per ton), while the price for Spain ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Bulgaria (+3.9%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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