Italy: Video Game Console Market 2024

Video Game Console Market Size in Italy

In 2022, the Italian video game console market increased by 20% to $X, rising for the second consecutive year after three years of decline. In general, consumption, however, showed a pronounced decrease. Video game console consumption peaked at $X in 2012; however, from 2013 to 2022, consumption remained at a lower figure.

Video Game Console Production in Italy

In value terms, video game console production fell modestly to $X in 2022 estimated in export price. Over the period under review, production recorded a abrupt contraction. The most prominent rate of growth was recorded in 2015 with an increase of 27% against the previous year. As a result, production reached the peak level of $X. From 2016 to 2022, production growth failed to regain momentum.

Video Game Console Exports

Exports from Italy

In 2022, approx. X units of video game consoles (not operated by means of payments) were exported from Italy; with a decrease of -26.6% against the previous year's figure. In general, exports saw a abrupt contraction. The most prominent rate of growth was recorded in 2020 with an increase of 87%. Over the period under review, the exports attained the peak figure at X units in 2012; however, from 2013 to 2022, the exports failed to regain momentum.

In value terms, video game console exports reduced rapidly to $X in 2022. Overall, exports showed a abrupt decrease. The growth pace was the most rapid in 2020 when exports increased by 126%. The exports peaked at $X in 2012; however, from 2013 to 2022, the exports failed to regain momentum.

Exports by Country

France (X units), the UK (X units) and Germany (X units) were the main destinations of video game console exports from Italy, with a combined 51% share of total exports. Spain, the Netherlands, Switzerland, Cyprus, Poland, Bulgaria, Austria, the United States, Belgium and Estonia lagged somewhat behind, together comprising a further 36%.

From 2012 to 2022, the biggest increases were recorded for Estonia (with a CAGR of +115.2%), while shipments for the other leaders experienced more modest paces of growth.

In value terms, the largest markets for video game console exported from Italy were the UK ($X), France ($X) and Spain ($X), together accounting for 43% of total exports. These countries were followed by Germany, the United States, the Netherlands, Poland, Cyprus, Switzerland, Bulgaria, Estonia, Austria and Belgium, which together accounted for a further 39%.

In terms of the main countries of destination, Estonia, with a CAGR of +109.6%, saw the highest rates of growth with regard to the value of exports, over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

In 2022, the average video game console export price amounted to $X per unit, declining by -13% against the previous year. Over the period under review, the export price, however, saw a relatively flat trend pattern. The pace of growth appeared the most rapid in 2013 an increase of 32%. Over the period under review, the average export prices reached the peak figure at $X per unit in 2014; however, from 2015 to 2022, the export prices remained at a lower figure.

There were significant differences in the average prices for the major overseas markets. In 2022, amid the top suppliers, the country with the highest price was the United States ($X per unit), while the average price for exports to Switzerland ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to the United States (+8.9%), while the prices for the other major destinations experienced more modest paces of growth.

Video Game Console Imports

Imports into Italy

In 2022, overseas purchases of video game consoles (not operated by means of payments) increased by 23% to X units, rising for the second consecutive year after three years of decline. Over the period under review, imports, however, recorded a abrupt descent. The most prominent rate of growth was recorded in 2017 when imports increased by 32% against the previous year. Over the period under review, imports reached the peak figure at X units in 2012; however, from 2013 to 2022, imports failed to regain momentum.

In value terms, video game console imports rose slightly to $X in 2022. In general, imports, however, recorded a perceptible reduction. The pace of growth was the most pronounced in 2014 when imports increased by 24%. Imports peaked at $X in 2012; however, from 2013 to 2022, imports remained at a lower figure.

Imports by Country

The Netherlands (X units), Spain (X units) and China (X units) were the main suppliers of video game console imports to Italy, together accounting for 84% of total imports. Germany, France, Ireland, Poland and the UK lagged somewhat behind, together accounting for a further 15%.

From 2012 to 2022, the most notable rate of growth in terms of purchases, amongst the main suppliers, was attained by Ireland (with a CAGR of +81.7%), while imports for the other leaders experienced more modest paces of growth.

In value terms, the largest video game console suppliers to Italy were the Netherlands ($X), Spain ($X) and Germany ($X), together accounting for 84% of total imports. These countries were followed by China, France, Poland, Ireland and the UK, which together accounted for a further 14%.

Ireland, with a CAGR of +84.8%, recorded the highest rates of growth with regard to the value of imports, among the main suppliers over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

In 2022, the average video game console import price amounted to $X per unit, shrinking by -16.1% against the previous year. In general, import price indicated a moderate expansion from 2012 to 2022: its price increased at an average annual rate of +2.1% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, video game console import price decreased by -23.4% against 2020 indices. The pace of growth was the most pronounced in 2014 when the average import price increased by 35%. The import price peaked at $X per unit in 2020; however, from 2021 to 2022, import prices remained at a lower figure.

There were significant differences in the average prices amongst the major supplying countries. In 2022, amid the top importers, the country with the highest price was the UK ($X per unit), while the price for China ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by the UK (+10.1%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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