Italy: Laundry Machine Market 2025

Laundry Machine Market Size in Italy

In 2021, the Italian laundry machine market decreased by -0.8% to $X for the first time since 2017, thus ending a three-year rising trend. Over the period under review, consumption, however, showed a slight slump. Over the period under review, the market attained the maximum level at $X in 2012; however, from 2013 to 2021, consumption failed to regain momentum.

Laundry Machine Production in Italy

In value terms, laundry machine production reached $X in 2021 estimated in export price. Overall, production, however, recorded a noticeable curtailment. The most prominent rate of growth was recorded in 2017 with an increase of 20% against the previous year. Laundry machine production peaked at $X in 2013; however, from 2014 to 2021, production remained at a lower figure.

Laundry Machine Exports

Exports from Italy

In 2021, shipments abroad of washing, bleaching or dyeing machines increased by 28% to X units for the first time since 2018, thus ending a two-year declining trend. The total export volume increased at an average annual rate of +2.6% from 2012 to 2021; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. Over the period under review, the exports attained the peak figure at X units in 2018; however, from 2019 to 2021, the exports remained at a lower figure.

In value terms, laundry machine exports surged to $X in 2021. The total export value increased at an average annual rate of +2.1% from 2012 to 2021; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. Over the period under review, the exports attained the maximum at $X in 2018; however, from 2019 to 2021, the exports failed to regain momentum.

Exports by Country

Pakistan (X units), Bangladesh (X units) and Turkey (X units) were the main destinations of laundry machine exports from Italy, with a combined 42% share of total exports. These countries were followed by China, Argentina, Portugal, India, Brazil, Vietnam, Taiwan (Chinese), Colombia, Uzbekistan and Peru, which together accounted for a further 36%.

From 2012 to 2021, the biggest increases were recorded for Taiwan (Chinese) (with a CAGR of +57.5%), while shipments for the other leaders experienced more modest paces of growth.

In value terms, Bangladesh ($X), Pakistan ($X) and Turkey ($X) constituted the largest markets for laundry machine exported from Italy worldwide, with a combined 34% share of total exports. China, India, Portugal, Vietnam, Brazil, Argentina, Taiwan (Chinese), Colombia, Uzbekistan and Peru lagged somewhat behind, together accounting for a further 39%.

Among the main countries of destination, Taiwan (Chinese), with a CAGR of +55.0%, recorded the highest growth rate of the value of exports, over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

The average laundry machine export price stood at $X per unit in 2021, declining by -5.2% against the previous year. Overall, the export price saw a relatively flat trend pattern. The most prominent rate of growth was recorded in 2014 an increase of 8.6% against the previous year. Over the period under review, the average export prices reached the peak figure at $X per unit in 2020, and then shrank in the following year.

There were significant differences in the average prices for the major foreign markets. In 2021, the country with the highest price was China ($X per unit), while the average price for exports to Peru ($X per unit) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to Pakistan (+9.6%), while the prices for the other major destinations experienced more modest paces of growth.

Laundry Machine Imports

Imports into Italy

Laundry machine imports into Italy skyrocketed to X units in 2021, rising by 19% against the year before. In general, imports saw prominent growth. The growth pace was the most rapid in 2018 when imports increased by 87% against the previous year. As a result, imports reached the peak of X units. From 2019 to 2021, the growth of imports failed to regain momentum.

In value terms, laundry machine imports surged to $X in 2021. Over the period under review, imports saw prominent growth. The pace of growth appeared the most rapid in 2016 with an increase of 106% against the previous year. Over the period under review, imports hit record highs in 2021 and are likely to see steady growth in the near future.

Imports by Country

In 2021, China (X units) constituted the largest supplier of laundry machine to Italy, accounting for a 57% share of total imports. Moreover, laundry machine imports from China exceeded the figures recorded by the second-largest supplier, Thailand (X units), fourfold. The third position in this ranking was held by Tunisia (X units), with an 11% share.

From 2012 to 2021, the average annual growth rate of volume from China amounted to +43.2%. The remaining supplying countries recorded the following average annual rates of imports growth: Thailand (+116.6% per year) and Tunisia (+35.8% per year).

In value terms, China ($X), Thailand ($X) and Germany ($X) constituted the largest laundry machine suppliers to Italy, with a combined 61% share of total imports.

Thailand, with a CAGR of +140.0%, saw the highest rates of growth with regard to the value of imports, in terms of the main suppliers over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

In 2021, the average laundry machine import price amounted to $X per unit, with an increase of 7.6% against the previous year. In general, import price indicated a moderate expansion from 2012 to 2021: its price increased at an average annual rate of +2.2% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, laundry machine import price decreased by -33.5% against 2019 indices. The pace of growth appeared the most rapid in 2019 when the average import price increased by 110%. As a result, import price reached the peak level of $X per unit. From 2020 to 2021, the average import prices remained at a lower figure.

Prices varied noticeably country of origin: the country with the highest price was Spain ($X per unit), while the price for Tunisia ($X per unit) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Spain (+30.6%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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