Italy: Watermelon Market 2025

Watermelon Market Size in Italy

The Italian watermelon market rose remarkably to $X in 2022, surging by 5.6% against the previous year. Overall, the total consumption indicated measured growth from 2012 to 2022: its value increased at an average annual rate of +4.2% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, consumption decreased by -21.6% against 2019 indices. As a result, consumption reached the peak level of $X. From 2020 to 2022, the growth of the market remained at a lower figure.

Watermelon Production in Italy

In value terms, watermelon production declined to $X in 2022 estimated in export price. Over the period under review, the total production indicated perceptible growth from 2012 to 2022: its value increased at an average annual rate of +4.1% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, production decreased by -6.2% against 2019 indices. The pace of growth appeared the most rapid in 2019 when the production volume increased by 22% against the previous year. As a result, production reached the peak level of $X. From 2020 to 2022, production growth remained at a lower figure.

In 2022, the average watermelon yield in Italy dropped modestly to X tons per ha, remaining constant against the year before. The yield figure increased at an average annual rate of +1.5% over the period from 2012 to 2022; the trend pattern remained consistent, with only minor fluctuations being recorded throughout the analyzed period. The most prominent rate of growth was recorded in 2015 when the yield increased by 7.6%. The watermelon yield peaked at X tons per ha in 2021, and then reduced in the following year. Despite the increased use of modern agricultural techniques and methods, future yield figures may still be impacted by adverse weather conditions.

In 2022, the total area harvested in terms of watermelons production in Italy totaled X ha, stabilizing at 2021. The harvested area increased at an average annual rate of +2.9% over the period from 2012 to 2022; the trend pattern remained relatively stable, with only minor fluctuations being recorded throughout the analyzed period. The most prominent rate of growth was recorded in 2013 when the harvested area increased by 17% against the previous year. Over the period under review, the harvested area dedicated to watermelon production reached the peak figure at X ha in 2019; however, from 2020 to 2022, the harvested area remained at a lower figure.

Watermelon Exports

Exports from Italy

In 2022, the amount of watermelons exported from Italy fell to X tons, reducing by -6.6% on 2021. In general, total exports indicated noticeable growth from 2012 to 2022: its volume increased at an average annual rate of +3.8% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, exports decreased by -17.8% against 2020 indices. The pace of growth appeared the most rapid in 2018 when exports increased by 39% against the previous year. The exports peaked at X tons in 2020; however, from 2021 to 2022, the exports remained at a lower figure.

In value terms, watermelon exports skyrocketed to $X in 2022. Overall, exports, however, recorded a strong increase. The most prominent rate of growth was recorded in 2018 with an increase of 53% against the previous year. The exports peaked in 2022 and are likely to see gradual growth in the near future.

Exports by Country

Germany (X tons) was the main destination for watermelon exports from Italy, accounting for a 47% share of total exports. Moreover, watermelon exports to Germany exceeded the volume sent to the second major destination, Poland (X tons), fivefold. The third position in this ranking was taken by the Czech Republic (X tons), with a 7.2% share.

From 2012 to 2022, the average annual rate of growth in terms of volume to Germany amounted to +6.4%. Exports to the other major destinations recorded the following average annual rates of exports growth: Poland (-2.2% per year) and the Czech Republic (+1.3% per year).

In value terms, Germany ($X) remains the key foreign market for watermelons exports from Italy, comprising 47% of total exports. The second position in the ranking was taken by Poland ($X), with an 8.5% share of total exports. It was followed by the Czech Republic, with a 7.4% share.

From 2012 to 2022, the average annual rate of growth in terms of value to Germany stood at +9.7%. Exports to the other major destinations recorded the following average annual rates of exports growth: Poland (+4.5% per year) and the Czech Republic (+8.1% per year).

Export Prices by Country

The average watermelon export price stood at $X per ton in 2022, increasing by 49% against the previous year. In general, export price indicated a moderate increase from 2012 to 2022: its price increased at an average annual rate of +3.8% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, watermelon export price increased by +52.8% against 2020 indices. As a result, the export price reached the peak level and is likely to continue growth in the immediate term.

There were significant differences in the average prices for the major overseas markets. In 2022, amid the top suppliers, the country with the highest price was Switzerland ($X per ton), while the average price for exports to Hungary ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Poland (+6.9%), while the prices for the other major destinations experienced more modest paces of growth.

Watermelon Imports

Imports into Italy

In 2022, approx. X tons of watermelons were imported into Italy; increasing by 30% on the year before. In general, imports continue to indicate slight growth. The pace of growth appeared the most rapid in 2019 with an increase of 174%. As a result, imports attained the peak of X tons. From 2020 to 2022, the growth of imports remained at a somewhat lower figure.

In value terms, watermelon imports skyrocketed to $X in 2022. Over the period under review, imports saw a pronounced expansion. The pace of growth appeared the most rapid in 2019 with an increase of 145% against the previous year. As a result, imports reached the peak of $X. From 2020 to 2022, the growth of imports remained at a somewhat lower figure.

Imports by Country

In 2022, Greece (X tons) constituted the largest watermelon supplier to Italy, with a 43% share of total imports. Moreover, watermelon imports from Greece exceeded the figures recorded by the second-largest supplier, Spain (X tons), twofold. France (X tons) ranked third in terms of total imports with a 14% share.

From 2012 to 2022, the average annual growth rate of volume from Greece was relatively modest. The remaining supplying countries recorded the following average annual rates of imports growth: Spain (+3.6% per year) and France (+17.0% per year).

In value terms, the largest watermelon suppliers to Italy were Greece ($X), Spain ($X) and France ($X), with a combined 75% share of total imports. Tunisia, Morocco, the Netherlands, Germany and Albania lagged somewhat behind, together accounting for a further 20%.

In terms of the main suppliers, Morocco, with a CAGR of +87.7%, saw the highest rates of growth with regard to the value of imports, over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

In 2022, the average watermelon import price amounted to $X per ton, picking up by 5% against the previous year. Over the period from 2012 to 2022, it increased at an average annual rate of +1.4%. The most prominent rate of growth was recorded in 2018 an increase of 44% against the previous year. As a result, import price attained the peak level of $X per ton. From 2019 to 2022, the average import prices remained at a somewhat lower figure.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was the Netherlands ($X per ton), while the price for Albania ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by the Netherlands (+2.8%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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