Japan: Breakfast Cereal Market 2022

Breakfast Cereal Market Size in Japan

In 2021, the Japanese breakfast cereal market increased by 4.4% to $X for the first time since 2017, thus ending a three-year declining trend. The market value increased at an average annual rate of +1.8% over the period from 2012 to 2021; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. Over the period under review, the market hit record highs at $X in 2014; however, from 2015 to 2021, consumption stood at a somewhat lower figure.

Breakfast Cereal Production in Japan

In value terms, breakfast cereal production reached $X in 2021 estimated in export price. The total output value increased at an average annual rate of +2.5% over the period from 2012 to 2021; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. The most prominent rate of growth was recorded in 2017 when the production volume increased by 50%. As a result, production reached the peak level of $X. From 2018 to 2021, production growth remained at a somewhat lower figure.

Breakfast Cereal Exports

Exports from Japan

For the fourth consecutive year, Japan recorded growth in shipments abroad of breakfast cereals, which increased by 372% to X tons in 2021. Over the period under review, exports posted a significant increase. As a result, the exports attained the peak and are likely to continue growth in the immediate term.

In value terms, breakfast cereal exports soared to $X in 2021. Overall, exports saw significant growth. As a result, the exports attained the peak and are likely to continue growth in the immediate term.

Exports by Country

China (X tons) was the main destination for breakfast cereal exports from Japan, accounting for a 53% share of total exports. Moreover, breakfast cereal exports to China exceeded the volume sent to the second major destination, Vietnam (X tons), fourfold. Taiwan (Chinese) (X tons) ranked third in terms of total exports with a 10% share.

From 2012 to 2021, the average annual rate of growth in terms of volume to China stood at +93.3%. Exports to the other major destinations recorded the following average annual rates of exports growth: Vietnam (+152.7% per year) and Taiwan (Chinese) (+19.4% per year).

In value terms, China ($X) remains the key foreign market for breakfast cereal exports from Japan, comprising 46% of total exports. The second position in the ranking was held by Vietnam ($X), with a 12% share of total exports. It was followed by Taiwan (Chinese), with a 12% share.

From 2012 to 2021, the average annual growth rate of value to China stood at +85.8%. Exports to the other major destinations recorded the following average annual rates of exports growth: Vietnam (+147.5% per year) and Taiwan (Chinese) (+24.5% per year).

Export Prices by Country

The average breakfast cereal export price stood at $X per ton in 2021, with a decrease of -29.1% against the previous year. Over the last nine years, it increased at an average annual rate of +1.4%. The growth pace was the most rapid in 2013 an increase of 33%. Over the period under review, the average export prices hit record highs at $X per ton in 2020, and then dropped rapidly in the following year.

There were significant differences in the average prices for the major export markets. In 2021, the country with the highest price was the United Arab Emirates ($X per ton), while the average price for exports to China ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to the United Arab Emirates (+9.1%), while the prices for the other major destinations experienced more modest paces of growth.

Breakfast Cereal Imports

Imports into Japan

In 2021, after two years of growth, there was decline in purchases abroad of breakfast cereals, when their volume decreased by -1.9% to X tons. Overall, total imports indicated buoyant growth from 2012 to 2021: its volume increased at an average annual rate of +6.1% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, imports increased by +32.8% against 2016 indices. The most prominent rate of growth was recorded in 2014 with an increase of 47%. Imports peaked at X tons in 2020, and then reduced modestly in the following year.

In value terms, breakfast cereal imports declined modestly to $X in 2021. Over the period under review, total imports indicated a measured increase from 2012 to 2021: its value increased at an average annual rate of +3.6% over the last nine-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, imports increased by +32.9% against 2018 indices. The pace of growth appeared the most rapid in 2014 when imports increased by 53%. As a result, imports reached the peak of $X. From 2015 to 2021, the growth of imports remained at a lower figure.

Imports by Country

Belgium (X tons), the United States (X tons) and Australia (X tons) were the main suppliers of breakfast cereal imports to Japan, with a combined 63% share of total imports. China, Thailand, Germany, the Czech Republic, France, the UK, Taiwan (Chinese), South Korea and Poland lagged somewhat behind, together comprising a further 33%.

From 2012 to 2021, the most notable rate of growth in terms of purchases, amongst the main suppliers, was attained by the Czech Republic (with a CAGR of +101.7%), while imports for the other leaders experienced more modest paces of growth.

In value terms, Belgium ($X), the United States ($X) and Australia ($X) appeared to be the largest breakfast cereal suppliers to Japan, together accounting for 61% of total imports. China, France, South Korea, Germany, the UK, the Czech Republic, Thailand, Taiwan (Chinese) and Poland lagged somewhat behind, together comprising a further 33%.

The Czech Republic, with a CAGR of +86.8%, recorded the highest growth rate of the value of imports, in terms of the main suppliers over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

In 2021, the average breakfast cereal import price amounted to $X per ton, picking up by 1.8% against the previous year. Overall, the import price, however, saw a perceptible downturn. The growth pace was the most rapid in 2014 when the average import price increased by 4.3% against the previous year. As a result, import price reached the peak level of $X per ton. From 2015 to 2021, the average import prices failed to regain momentum.

There were significant differences in the average prices amongst the major supplying countries. In 2021, the country with the highest price was South Korea ($X per ton), while the price for Thailand ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Germany (+1.3%), while the prices for the other major suppliers experienced mixed trend patterns.

Source: IndexBox Platform

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