Japan: Festive Articles Market 2025

Festive Articles Market Size in Japan

The Japanese festive articles market soared to $X in 2022, rising by 177% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). Overall, consumption continues to indicate a strong increase. As a result, consumption attained the peak level and is likely to continue growth in the immediate term.

Festive Articles Exports

Exports from Japan

After two years of growth, overseas shipments of festive or carnival articles decreased by -12.4% to X tons in 2022. Over the period under review, exports continue to indicate a perceptible descent. The pace of growth appeared the most rapid in 2021 when exports increased by 60% against the previous year. Over the period under review, the exports reached the maximum at X tons in 2012; however, from 2013 to 2022, the exports remained at a lower figure.

In value terms, festive articles exports reduced to $X in 2022. In general, exports showed a relatively flat trend pattern. The most prominent rate of growth was recorded in 2021 when exports increased by 70% against the previous year. As a result, the exports reached the peak of $X, and then reduced in the following year.

Exports by Country

The United States (X tons) was the main destination for festive articles exports from Japan, accounting for a 38% share of total exports. Moreover, festive articles exports to the United States exceeded the volume sent to the second major destination, South Korea (X tons), fourfold. The third position in this ranking was held by China (X tons), with a 9% share.

From 2012 to 2022, the average annual rate of growth in terms of volume to the United States amounted to +11.1%. Exports to the other major destinations recorded the following average annual rates of exports growth: South Korea (-22.8% per year) and China (+42.6% per year).

In value terms, the United States ($X) remains the key foreign market for festive or carnival articles exports from Japan, comprising 41% of total exports. The second position in the ranking was held by Hong Kong SAR ($X), with an 8.1% share of total exports. It was followed by China, with a 7.9% share.

From 2012 to 2022, the average annual growth rate of value to the United States amounted to +17.7%. Exports to the other major destinations recorded the following average annual rates of exports growth: Hong Kong SAR (+3.5% per year) and China (+42.4% per year).

Export Prices by Country

In 2022, the average festive articles export price amounted to $X per ton, rising by 3.2% against the previous year. Over the period under review, export price indicated noticeable growth from 2012 to 2022: its price increased at an average annual rate of +4.2% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, festive articles export price decreased by -9.1% against 2019 indices. The most prominent rate of growth was recorded in 2019 an increase of 20%. As a result, the export price attained the peak level of $X per ton. From 2020 to 2022, the average export prices remained at a somewhat lower figure.

There were significant differences in the average prices for the major export markets. In 2022, amid the top suppliers, the country with the highest price was Hong Kong SAR ($X per ton), while the average price for exports to Italy ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Brazil (+36.9%), while the prices for the other major destinations experienced more modest paces of growth.

Festive Articles Imports

Imports into Japan

In 2022, imports of festive or carnival articles into Japan surged to X tons, jumping by 99% compared with the year before. Over the period under review, total imports indicated a perceptible increase from 2012 to 2022: its volume increased at an average annual rate of +3.8% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, imports increased by +110.6% against 2020 indices. As a result, imports reached the peak and are likely to continue growth in the immediate term.

In value terms, festive articles imports surged to $X in 2022. Overall, imports enjoyed a prominent expansion. As a result, imports reached the peak and are likely to continue growth in the immediate term.

Imports by Country

In 2022, China (X tons) constituted the largest festive articles supplier to Japan, with a 83% share of total imports. Moreover, festive articles imports from China exceeded the figures recorded by the second-largest supplier, Vietnam (X tons), sixfold.

From 2012 to 2022, the average annual growth rate of volume from China amounted to +2.8%. The remaining supplying countries recorded the following average annual rates of imports growth: Vietnam (+68.7% per year) and Taiwan (Chinese) (-10.9% per year).

In value terms, China ($X) constituted the largest supplier of festive or carnival articles to Japan, comprising 75% of total imports. The second position in the ranking was held by Vietnam ($X), with a 22% share of total imports.

From 2012 to 2022, the average annual rate of growth in terms of value from China totaled +12.4%. The remaining supplying countries recorded the following average annual rates of imports growth: Vietnam (+84.4% per year) and Taiwan (Chinese) (-7.4% per year).

Import Prices by Country

In 2022, the average festive articles import price amounted to $X per ton, rising by 48% against the previous year. Overall, the import price saw a prominent expansion. As a result, import price reached the peak level and is likely to continue growth in the immediate term.

There were significant differences in the average prices amongst the major supplying countries. In 2022, amid the top importers, the country with the highest price was Vietnam ($X per ton), while the price for China ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Vietnam (+9.3%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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