Report Japan - Kiwi Fruits - Market Analysis, Forecast, Size, Trends and Insights for 499$
Report Update Mar 1, 2025

Japan - Kiwi Fruits - Market Analysis, Forecast, Size, Trends and Insights

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Japan: Kiwi Fruit Market 2025

Kiwi Fruit Market Size in Japan

In 2022, the Japanese kiwi fruit market decreased by X% to $X, falling for the second consecutive year after five years of growth. Overall, the total consumption indicated a slight expansion from 2012 to 2022: its value increased at an average annual rate of X% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, consumption decreased by X% against 2020 indices. Over the period under review, the market attained the maximum level at $X in 2020; however, from 2021 to 2022, consumption failed to regain momentum.

Kiwi Fruit Production in Japan

In value terms, kiwi fruit production totaled $X in 2022 estimated in export price. In general, production, however, recorded a pronounced descent. The most prominent rate of growth was recorded in 2017 with an increase of X%. Over the period under review, production reached the maximum level at $X in 2012; however, from 2013 to 2022, production stood at a somewhat lower figure.

The average yield of kiwi fruits in Japan reduced modestly to X tons per ha in 2022, with a decrease of X% against the previous year. In general, the yield saw a relatively flat trend pattern. The growth pace was the most rapid in 2017 when the yield increased by X% against the previous year. As a result, the yield reached the peak level of X tons per ha. From 2018 to 2022, the growth of the average kiwi fruit yield failed to regain momentum. Despite the increased use of modern agricultural techniques and methods, future yield figures may still be impacted by adverse weather conditions.

In 2022, the kiwi fruit harvested area in Japan expanded slightly to X ha, increasing by X% on 2021 figures. Overall, the harvested area, however, saw a pronounced decrease. Over the period under review, the harvested area dedicated to kiwi fruit production reached the maximum at X ha in 2012; however, from 2013 to 2022, the harvested area failed to regain momentum.

Kiwi Fruit Exports

Exports from Japan

In 2022, the amount of kiwi fruits exported from Japan shrank rapidly to X tons, which is down by X% against 2021. Overall, exports, however, continue to indicate a significant increase. The growth pace was the most rapid in 2021 with an increase of X% against the previous year. As a result, the exports attained the peak of X tons, and then shrank dramatically in the following year.

In value terms, kiwi fruit exports reduced notably to $X in 2022. In general, exports, however, continue to indicate a significant expansion. The most prominent rate of growth was recorded in 2021 with an increase of X% against the previous year. As a result, the exports attained the peak of $X, and then shrank dramatically in the following year.

Exports by Country

Hong Kong SAR (X tons) was the main destination for kiwi fruit exports from Japan, accounting for a X% share of total exports. Moreover, kiwi fruit exports to Hong Kong SAR exceeded the volume sent to the second major destination, Taiwan (Chinese) (X tons), more than tenfold.

From 2012 to 2022, the average annual rate of growth in terms of volume to Hong Kong SAR totaled X%.

In value terms, Hong Kong SAR ($X) remains the key foreign market for kiwi fruits exports from Japan, comprising X% of total exports. The second position in the ranking was held by Taiwan (Chinese) ($X), with an X% share of total exports.

From 2012 to 2022, the average annual growth rate of value to Hong Kong SAR stood at X%.

Export Prices by Country

In 2022, the average kiwi fruit export price amounted to $X per ton, surging by X% against the previous year. Overall, the export price, however, recorded a pronounced reduction. The pace of growth appeared the most rapid in 2016 an increase of X%. The export price peaked at $X per ton in 2020; however, from 2021 to 2022, the export prices failed to regain momentum.

Average prices varied somewhat for the major foreign markets. In 2022, amid the top suppliers, the country with the highest price was Taiwan (Chinese) ($X per ton), while the average price for exports to Hong Kong SAR stood at $X per ton.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Taiwan (Chinese) (X%).

Kiwi Fruit Imports

Imports into Japan

In 2022, after four years of growth, there was significant decline in supplies from abroad of kiwi fruits, when their volume decreased by X% to X tons. In general, total imports indicated a prominent increase from 2012 to 2022: its volume increased at an average annual rate of X% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. The most prominent rate of growth was recorded in 2015 when imports increased by X% against the previous year. Imports peaked at X tons in 2021, and then dropped in the following year.

In value terms, kiwi fruit imports dropped markedly to $X in 2022. Over the period under review, imports, however, posted a perceptible increase. The growth pace was the most rapid in 2016 when imports increased by X%. Over the period under review, imports reached the maximum at $X in 2021, and then reduced markedly in the following year.

Imports by Country

In 2022, New Zealand (X tons) was the main supplier of kiwi fruit to Japan, accounting for a X% share of total imports. It was followed by the United States (X tons), with a X% share of total imports.

From 2012 to 2022, the average annual rate of growth in terms of volume from New Zealand amounted to X%. The remaining supplying countries recorded the following average annual rates of imports growth: the United States (X% per year) and Chile (X% per year).

In value terms, New Zealand ($X) constituted the largest supplier of kiwi fruits to Japan, comprising X% of total imports. The second position in the ranking was taken by the United States ($X), with a X% share of total imports.

From 2012 to 2022, the average annual rate of growth in terms of value from New Zealand stood at X%. The remaining supplying countries recorded the following average annual rates of imports growth: the United States (X% per year) and Chile (X% per year).

Import Prices by Country

The average kiwi fruit import price stood at $X per ton in 2022, with a decrease of X% against the previous year. Overall, the import price continues to indicate a noticeable decline. The growth pace was the most rapid in 2019 an increase of X% against the previous year. The import price peaked at $X per ton in 2012; however, from 2013 to 2022, import prices failed to regain momentum.

Average prices varied somewhat amongst the major supplying countries. In 2022, amid the top importers, the country with the highest price was the United States ($X per ton), while the price for Chile ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Chile (X%), while the prices for the other major suppliers experienced mixed trend patterns.

Source: IndexBox Platform

Frequently Asked Questions (FAQ) :

China remains the largest kiwi fruit consuming country worldwide, accounting for 48% of total volume. Moreover, kiwi fruit consumption in China exceeded the figures recorded by the second-largest consumer, New Zealand, sevenfold. The third position in this ranking was occupied by Italy, with a 7% share.
China constituted the country with the largest volume of kiwi fruit production, accounting for 49% of total volume. Moreover, kiwi fruit production in China exceeded the figures recorded by the second-largest producer, New Zealand, threefold. The third position in this ranking was occupied by Italy, with a 12% share.
In value terms, New Zealand constituted the largest supplier of kiwi fruit to Japan, comprising 96% of total imports. The second position in the ranking was occupied by the United States, with a 2.4% share of total imports.
In value terms, Hong Kong SAR remains the key foreign market for kiwi fruit exports from Japan, comprising 94% of total exports. The second position in the ranking was occupied by Taiwan Chinese), with a 6.3% share of total exports.
In 2021, the average kiwi fruit export price amounted to $2,477 per ton, approximately mirroring the previous year.
In 2021, the average kiwi fruit import price amounted to $3,883 per ton, shrinking by -4% against the previous year.

This report provides an in-depth analysis of the kiwi fruit market in Japan. Within it, you will discover the latest data on market trends and opportunities by country, consumption, production and price developments, as well as the global trade (imports and exports). The forecast exhibits the market prospects through 2030.

Product coverage:

  • FCL 592 - Kiwi fruit

Country coverage:

  • Japan

Data coverage:

  • Market volume and value
  • Per Capita consumption
  • Forecast of the market dynamics in the medium term
  • Trade (exports and imports) in Japan
  • Export and import prices
  • Market trends, drivers and restraints
  • Key market players and their profiles

Reasons to buy this report:

  • Take advantage of the latest data
  • Find deeper insights into current market developments
  • Discover vital success factors affecting the market

This report is designed for manufacturers, distributors, importers, and wholesalers, as well as for investors, consultants and advisors.

In this report, you can find information that helps you to make informed decisions on the following issues:

  1. How to diversify your business and benefit from new market opportunities
  2. How to load your idle production capacity
  3. How to boost your sales on overseas markets
  4. How to increase your profit margins
  5. How to make your supply chain more sustainable
  6. How to reduce your production and supply chain costs
  7. How to outsource production to other countries
  8. How to prepare your business for global expansion

While doing this research, we combine the accumulated expertise of our analysts and the capabilities of artificial intelligence. The AI-based platform, developed by our data scientists, constitutes the key working tool for business analysts, empowering them to discover deep insights and ideas from the marketing data.

  1. 1. INTRODUCTION

    Making Data-Driven Decisions to Grow Your Business

    1. REPORT DESCRIPTION
    2. RESEARCH METHODOLOGY AND AI PLATFORM
    3. DATA-DRIVEN DECISIONS FOR YOUR BUSINESS
    4. GLOSSARY AND SPECIFIC TERMS
  2. 2. EXECUTIVE SUMMARY

    A Quick Overview of Market Performance

    1. KEY FINDINGS
    2. MARKET TRENDS This Chapter is Available Only for the Professional Edition PRO
  3. 3. MARKET OVERVIEW

    Understanding the Current State of The Market and Its Prospects

    1. MARKET SIZE
    2. MARKET STRUCTURE
    3. TRADE BALANCE
    4. PER CAPITA CONSUMPTION
    5. MARKET FORECAST TO 2030
  4. 4. MOST PROMISING PRODUCT

    Finding New Products to Diversify Your Business

    This Chapter is Available Only for the Professional Edition PRO
    1. TOP PRODUCTS TO DIVERSIFY YOUR BUSINESS
    2. BEST-SELLING PRODUCTS
    3. MOST CONSUMED PRODUCT
    4. MOST TRADED PRODUCT
    5. MOST PROFITABLE PRODUCT FOR EXPORT
  5. 5. MOST PROMISING SUPPLYING COUNTRIES

    Choosing the Best Countries to Establish Your Sustainable Supply Chain

    This Chapter is Available Only for the Professional Edition PRO
    1. TOP COUNTRIES TO SOURCE YOUR PRODUCT
    2. TOP PRODUCING COUNTRIES
    3. COUNTRIES WITH TOP YIELDS
    4. TOP EXPORTING COUNTRIES
    5. LOW-COST EXPORTING COUNTRIES
  6. 6. MOST PROMISING OVERSEAS MARKETS

    Choosing the Best Countries to Boost Your Exports

    This Chapter is Available Only for the Professional Edition PRO
    1. TOP OVERSEAS MARKETS FOR EXPORTING YOUR PRODUCT
    2. TOP CONSUMING MARKETS
    3. UNSATURATED MARKETS
    4. TOP IMPORTING MARKETS
    5. MOST PROFITABLE MARKETS
  7. 7. PRODUCTION

    The Latest Trends and Insights into The Industry

    1. PRODUCTION, HARVESTED AREA AND YIELD
  8. 8. IMPORTS

    The Largest Import Supplying Countries

    1. IMPORTS FROM 2012–2024
    2. IMPORTS BY COUNTRY
    3. IMPORT PRICES BY COUNTRY
  9. 9. EXPORTS

    The Largest Destinations for Exports

    1. EXPORTS FROM 2012–2024
    2. EXPORTS BY COUNTRY
    3. EXPORT PRICES BY COUNTRY
  10. 10. PROFILES OF MAJOR PRODUCERS

    The Largest Producers on The Market and Their Profiles

    This Chapter is Available Only for the Professional Edition PRO
  11. LIST OF TABLES

    1. Key Findings In 2024
    2. Market Volume, In Physical Terms, 2012–2024
    3. Market Value, 2012–2024
    4. Per Capita Consumption In 2012-2024
    5. Imports, In Physical Terms, By Country, 2012–2024
    6. Imports, In Value Terms, By Country, 2012–2024
    7. Import Prices, By Country Of Origin, 2012–2024
    8. Exports, In Physical Terms, By Country, 2012–2024
    9. Exports, In Value Terms, By Country, 2012–2024
    10. Export Prices, By Country Of Destination, 2012–2024
  12. LIST OF FIGURES

    1. Market Volume, In Physical Terms, 2012–2024
    2. Market Value, 2012–2024
    3. Market Structure – Domestic Supply vs. Imports, In Physical Terms, 2012-2024
    4. Market Structure – Domestic Supply vs. Imports, In Value Terms, 2012-2024
    5. Trade Balance, In Physical Terms, 2012-2024
    6. Trade Balance, In Value Terms, 2012-2024
    7. Per Capita Consumption, 2012-2024
    8. Market Volume Forecast to 2030
    9. Market Value Forecast to 2030
    10. Products: Market Size And Growth, By Type
    11. Products: Average Per Capita Consumption, By Type
    12. Products: Exports And Growth, By Type
    13. Products: Export Prices And Growth, By Type
    14. Production Volume And Growth
    15. Yield And Growth
    16. Exports And Growth
    17. Export Prices And Growth
    18. Market Size And Growth
    19. Per Capita Consumption
    20. Imports And Growth
    21. Import Prices
    22. Production, In Physical Terms, 2012–2024
    23. Production, In Value Terms, 2012–2024
    24. Area Harvested, 2012–2024
    25. Yield, 2012–2024
    26. Imports, In Physical Terms, 2012–2024
    27. Imports, In Value Terms, 2012–2024
    28. Imports, In Physical Terms, By Country, 2024
    29. Imports, In Physical Terms, By Country, 2012–2024
    30. Imports, In Value Terms, By Country, 2012–2024
    31. Import Prices, By Country Of Origin, 2012–2024
    32. Exports, In Physical Terms, 2012–2024
    33. Exports, In Value Terms, 2012–2024
    34. Exports, In Physical Terms, By Country, 2024
    35. Exports, In Physical Terms, By Country, 2012–2024
    36. Exports, In Value Terms, By Country, 2012–2024
    37. Export Prices, By Country Of Destination, 2012–2024

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