Japan: Potato Chips Market 2025

Potato Chips Market Size in Japan

The Japanese potato chips market fell to $X in 2022, which is down by -2.4% against the previous year. The market value increased at an average annual rate of +1.9% over the period from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. As a result, consumption attained the peak level of $X. From 2019 to 2022, the growth of the market remained at a somewhat lower figure.

Potato Chips Production in Japan

In value terms, potato chips production contracted modestly to $X in 2022 estimated in export price. The total output value increased at an average annual rate of +1.7% over the period from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. The pace of growth was the most pronounced in 2018 when the production volume increased by 22% against the previous year. As a result, production attained the peak level of $X. From 2019 to 2022, production growth failed to regain momentum.

Potato Chips Exports

Exports from Japan

In 2022, exports of potato chips from Japan totaled X tons, with an increase of 4.7% compared with the previous year's figure. Over the period under review, exports showed a significant increase. The growth pace was the most rapid in 2015 with an increase of 82% against the previous year. Over the period under review, the exports attained the maximum in 2022 and are expected to retain growth in years to come.

In value terms, potato chips exports shrank to $X in 2022. Overall, exports recorded a resilient increase. The most prominent rate of growth was recorded in 2015 with an increase of 101%. The exports peaked at $X in 2021, and then declined in the following year.

Exports by Country

China (X tons) was the main destination for potato chips exports from Japan, with a 58% share of total exports. Moreover, potato chips exports to China exceeded the volume sent to the second major destination, Hong Kong SAR (X tons), threefold. Taiwan (Chinese) (X tons) ranked third in terms of total exports with an 8.7% share.

From 2012 to 2022, the average annual rate of growth in terms of volume to China amounted to +60.4%. Exports to the other major destinations recorded the following average annual rates of exports growth: Hong Kong SAR (+23.0% per year) and Taiwan (Chinese) (-0.3% per year).

In value terms, China ($X) remains the key foreign market for potato chips exports from Japan, comprising 54% of total exports. The second position in the ranking was held by Hong Kong SAR ($X), with an 18% share of total exports. It was followed by Taiwan (Chinese), with a 12% share.

From 2012 to 2022, the average annual rate of growth in terms of value to China stood at +64.1%. Exports to the other major destinations recorded the following average annual rates of exports growth: Hong Kong SAR (+16.8% per year) and Taiwan (Chinese) (-1.7% per year).

Export Prices by Country

In 2022, the average potato chips export price amounted to $X per ton, which is down by -9.5% against the previous year. Overall, the export price continues to indicate a noticeable slump. The pace of growth appeared the most rapid in 2016 when the average export price increased by 19%. Over the period under review, the average export prices attained the peak figure at $X per ton in 2012; however, from 2013 to 2022, the export prices failed to regain momentum.

Average prices varied somewhat for the major external markets. In 2022, amid the top suppliers, the countries with the highest prices were Taiwan (Chinese) ($X per ton) and the United States ($X per ton), while the average price for exports to Hong Kong SAR ($X per ton) and China ($X per ton) were amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to China (+2.3%), while the prices for the other major destinations experienced a decline.

Potato Chips Imports

Imports into Japan

In 2022, approx. X tons of potato chips were imported into Japan; growing by 19% against 2021 figures. In general, total imports indicated moderate growth from 2012 to 2022: its volume increased at an average annual rate of +3.1% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, imports increased by +39.7% against 2020 indices. The pace of growth appeared the most rapid in 2017 when imports increased by 45% against the previous year. Over the period under review, imports hit record highs in 2022 and are likely to see steady growth in years to come.

In value terms, potato chips imports skyrocketed to $X in 2022. Overall, imports showed a remarkable increase. The growth pace was the most rapid in 2017 with an increase of 48%. Imports peaked in 2022 and are likely to continue growth in the immediate term.

Imports by Country

In 2022, China (X tons) constituted the largest supplier of potato chips to Japan, with a 53% share of total imports. Moreover, potato chips imports from China exceeded the figures recorded by the second-largest supplier, the United States (X tons), fourfold. The third position in this ranking was held by South Korea (X tons), with an 8.6% share.

From 2012 to 2022, the average annual rate of growth in terms of volume from China stood at +2.9%. The remaining supplying countries recorded the following average annual rates of imports growth: the United States (-6.3% per year) and South Korea (+75.5% per year).

In value terms, the largest potato chips suppliers to Japan were China ($X), the United States ($X) and South Korea ($X), with a combined 59% share of total imports. The United Arab Emirates, Spain, France and the Netherlands lagged somewhat behind, together comprising a further 30%.

In terms of the main suppliers, the United Arab Emirates, with a CAGR of +228.9%, recorded the highest rates of growth with regard to the value of imports, over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

The average potato chips import price stood at $X per ton in 2022, with an increase of 4.1% against the previous year. Over the last decade, it increased at an average annual rate of +2.2%. The pace of growth was the most pronounced in 2021 an increase of 24%. The import price peaked in 2022 and is expected to retain growth in years to come.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was France ($X per ton), while the price for China ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by France (+13.0%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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