Japan: Shaving Preparations Market 2024

Shaving Preparations Market Size in Japan

The Japanese shaving preparations market rose remarkably to $X in 2021, increasing by 9.4% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). Overall, consumption continues to indicate mild growth. Shaving preparations consumption peaked at $X in 2016; however, from 2017 to 2021, consumption failed to regain momentum.

Shaving Preparations Exports

Exports from Japan

In 2021, shipments abroad of pre-shave, shaving and after-shave preparations (excluding soap in blocks) increased by 8.2% to X tons, rising for the fourth consecutive year after three years of decline. Over the period under review, exports, however, recorded a abrupt shrinkage. The growth pace was the most rapid in 2014 with an increase of 46%. Over the period under review, the exports attained the peak figure at X tons in 2012; however, from 2013 to 2021, the exports failed to regain momentum.

In value terms, shaving preparations exports expanded remarkably to $X in 2021. Overall, exports, however, saw a abrupt contraction. The pace of growth was the most pronounced in 2018 when exports increased by 38% against the previous year. Over the period under review, the exports hit record highs at $X in 2012; however, from 2013 to 2021, the exports stood at a somewhat lower figure.

Exports by Country

China (X tons), Hong Kong SAR (X tons) and Russia (X tons) were the main destinations of shaving preparations exports from Japan, together comprising 76% of total exports. South Korea, Thailand, Vietnam and Taiwan (Chinese) lagged somewhat behind, together comprising a further 22%.

From 2012 to 2021, the biggest increases were recorded for Vietnam (with a CAGR of +227.8%), while shipments for the other leaders experienced more modest paces of growth.

In value terms, China ($X) remains the key foreign market for pre-shave, shaving and after-shave preparations (excluding soap in blocks) exports from Japan, comprising 44% of total exports. The second position in the ranking was taken by Hong Kong SAR ($X), with a 21% share of total exports. It was followed by Russia, with an 11% share.

From 2012 to 2021, the average annual rate of growth in terms of value to China amounted to -7.9%. Exports to the other major destinations recorded the following average annual rates of exports growth: Hong Kong SAR (-4.6% per year) and Russia (-10.5% per year).

Export Prices by Country

In 2021, the average shaving preparations export price amounted to $X per ton, approximately reflecting the previous year. Overall, the export price, however, continues to indicate a slight setback. The pace of growth appeared the most rapid in 2013 an increase of 26% against the previous year. As a result, the export price reached the peak level of $X per ton. From 2014 to 2021, the average export prices remained at a lower figure.

There were significant differences in the average prices for the major external markets. In 2021, the country with the highest price was China ($X per ton), while the average price for exports to Thailand ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to South Korea (+3.6%), while the prices for the other major destinations experienced mixed trend patterns.

Shaving Preparations Imports

Imports into Japan

In 2021, the amount of pre-shave, shaving and after-shave preparations (excluding soap in blocks) imported into Japan expanded notably to X tons, picking up by 10% compared with 2020. The total import volume increased at an average annual rate of +3.4% from 2012 to 2021; the trend pattern remained consistent, with somewhat noticeable fluctuations in certain years. The growth pace was the most rapid in 2013 with an increase of 23%. Imports peaked at X tons in 2016; afterwards, it flattened through to 2021.

In value terms, shaving preparations imports expanded notably to $X in 2021. Overall, imports continue to indicate a relatively flat trend pattern. The pace of growth appeared the most rapid in 2013 when imports increased by 11% against the previous year. Over the period under review, imports hit record highs at $X in 2014; however, from 2015 to 2021, imports remained at a lower figure.

Imports by Country

In 2021, Thailand (X tons) constituted the largest supplier of shaving preparations to Japan, accounting for a 75% share of total imports. Moreover, shaving preparations imports from Thailand exceeded the figures recorded by the second-largest supplier, Vietnam (X tons), ninefold. The third position in this ranking was taken by Australia (X tons), with a 7.4% share.

From 2012 to 2021, the average annual growth rate of volume from Thailand totaled +12.9%. The remaining supplying countries recorded the following average annual rates of imports growth: Vietnam (+5.2% per year) and Australia (-5.0% per year).

In value terms, Thailand ($X) constituted the largest supplier of pre-shave, shaving and after-shave preparations (excluding soap in blocks) to Japan, comprising 67% of total imports. The second position in the ranking was held by Vietnam ($X), with an 11% share of total imports. It was followed by Australia, with a 9.2% share.

From 2012 to 2021, the average annual rate of growth in terms of value from Thailand stood at +10.1%. The remaining supplying countries recorded the following average annual rates of imports growth: Vietnam (+2.2% per year) and Australia (-3.6% per year).

Import Prices by Country

The average shaving preparations import price stood at $X per ton in 2021, almost unchanged from the previous year. In general, the import price continues to indicate a perceptible decrease. The pace of growth was the most pronounced in 2019 when the average import price increased by 4.4%. Over the period under review, average import prices reached the maximum at $X per ton in 2012; however, from 2013 to 2021, import prices stood at a somewhat lower figure.

There were significant differences in the average prices amongst the major supplying countries. In 2021, the country with the highest price was the UK ($X per ton), while the price for Indonesia ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by the UK (+13.4%), while the prices for the other major suppliers experienced mixed trend patterns.

Source: IndexBox Platform

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