Japan: Market for Rusks, Toasted Bread and Similar Toasted Products 2024

Market Size for Rusks, Toasted Bread and Similar Toasted Products in Japan

After two years of growth, the Japanese rusks and toasted bread market decreased by -0.5% to $X in 2021. In general, consumption recorded a relatively flat trend pattern. Rusks and toasted bread consumption peaked at $X in 2012; however, from 2013 to 2021, consumption remained at a lower figure.

Production of Rusks, Toasted Bread and Similar Toasted Products in Japan

In value terms, rusks and toasted bread production contracted slightly to $X in 2021 estimated in export price. Over the period under review, production recorded a slight shrinkage. The most prominent rate of growth was recorded in 2014 when the production volume increased by 22%. As a result, production attained the peak level of $X. From 2015 to 2021, production growth remained at a somewhat lower figure.

Exports of Rusks, Toasted Bread and Similar Toasted Products

Exports from Japan

In 2021, rusks and toasted bread exports from Japan rose remarkably to X tons, surging by 12% compared with 2020 figures. Overall, exports continue to indicate a prominent expansion. The most prominent rate of growth was recorded in 2014 with an increase of 78% against the previous year. The exports peaked in 2021 and are expected to retain growth in the near future.

In value terms, rusks and toasted bread exports skyrocketed to $X in 2021. Over the period under review, exports posted strong growth. The most prominent rate of growth was recorded in 2014 when exports increased by 87%. The exports peaked in 2021 and are expected to retain growth in the near future.

Exports by Country

China (X tons), the United Arab Emirates (X tons) and Taiwan (Chinese) (X tons) were the main destinations of rusks and toasted bread exports from Japan, with a combined 53% share of total exports. Hong Kong SAR, the United States, South Korea and Singapore lagged somewhat behind, together comprising a further 43%.

From 2012 to 2021, the most notable rate of growth in terms of shipments, amongst the main countries of destination, was attained by South Korea (with a CAGR of +70.8%), while the other leaders experienced more modest paces of growth.

In value terms, Hong Kong SAR ($X), China ($X) and Taiwan (Chinese) ($X) constituted the largest markets for rusks and toasted bread exported from Japan worldwide, with a combined 65% share of total exports. These countries were followed by the United States, the United Arab Emirates, South Korea and Singapore, which together accounted for a further 30%.

In terms of the main countries of destination, South Korea, with a CAGR of +58.0%, recorded the highest rates of growth with regard to the value of exports, over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

The average rusks and toasted bread export price stood at $X per ton in 2021, surging by 13% against the previous year. Over the period under review, the export price, however, showed a noticeable downturn. The export price peaked at $X per ton in 2012; however, from 2013 to 2021, the export prices failed to regain momentum.

There were significant differences in the average prices for the major external markets. In 2021, amid the top suppliers, the country with the highest price was Hong Kong SAR ($X per ton), while the average price for exports to the United Arab Emirates ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to Hong Kong SAR (+2.8%), while the prices for the other major destinations experienced mixed trend patterns.

Imports of Rusks, Toasted Bread and Similar Toasted Products

Imports into Japan

In 2021, the amount of rusks, toasted bread and similar toasted products imported into Japan rose markedly to X tons, increasing by 5.2% compared with the previous year's figure. Over the period under review, imports, however, saw a drastic downturn. The most prominent rate of growth was recorded in 2017 when imports increased by 21%. Over the period under review, imports reached the peak figure at X tons in 2012; however, from 2013 to 2021, imports failed to regain momentum.

In value terms, rusks and toasted bread imports soared to $X in 2021. Overall, imports, however, continue to indicate a perceptible curtailment. The growth pace was the most rapid in 2018 when imports increased by 21%. Imports peaked at $X in 2012; however, from 2013 to 2021, imports stood at a somewhat lower figure.

Imports by Country

Portugal (X tons), China (X tons) and the United States (X tons) were the main suppliers of rusks and toasted bread imports to Japan, together comprising 49% of total imports. These countries were followed by Spain, Thailand, Italy, South Korea, France, Bulgaria, Vietnam, Brazil and the United Arab Emirates, which together accounted for a further 47%.

From 2012 to 2021, the biggest increases were recorded for Thailand (with a CAGR of +170.1%), while purchases for the other leaders experienced more modest paces of growth.

In value terms, the largest rusks and toasted bread suppliers to Japan were Thailand ($X), Portugal ($X) and the United States ($X), together comprising 45% of total imports.

In terms of the main suppliers, Thailand, with a CAGR of +173.1%, recorded the highest rates of growth with regard to the value of imports, over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

The average rusks and toasted bread import price stood at $X per ton in 2021, picking up by 10% against the previous year. Over the period from 2012 to 2021, it increased at an average annual rate of +1.4%. The most prominent rate of growth was recorded in 2013 when the average import price increased by 16% against the previous year. As a result, import price attained the peak level of $X per ton. From 2014 to 2021, the average import prices failed to regain momentum.

There were significant differences in the average prices amongst the major supplying countries. In 2021, amid the top importers, the country with the highest price was Thailand ($X per ton), while the price for the United Arab Emirates ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Bulgaria (+23.9%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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