Japan: Toothpaste Market 2024

Toothpaste Market Size in Japan

The Japanese toothpaste market fell modestly to $X in 2021, with a decrease of -3.5% against the previous year. Overall, consumption continues to indicate a abrupt descent. The pace of growth was the most pronounced in 2018 with an increase of 7.5%. Over the period under review, the market reached the maximum level at $X in 2012; however, from 2013 to 2021, consumption remained at a lower figure.

Toothpaste Production in Japan

In value terms, toothpaste production fell modestly to $X in 2021 estimated in export price. In general, production recorded a deep setback. The most prominent rate of growth was recorded in 2018 with an increase of 8.9%. Toothpaste production peaked at $X in 2012; however, from 2013 to 2021, production failed to regain momentum.

Toothpaste Exports

Exports from Japan

For the tenth consecutive year, Japan recorded growth in shipments abroad of toothpaste, denture cleaners and other dentifrices, which increased by 0.8% to X tons in 2021. Over the period under review, exports posted significant growth. The most prominent rate of growth was recorded in 2015 when exports increased by 76%. Over the period under review, the exports hit record highs in 2021 and are expected to retain growth in years to come.

In value terms, toothpaste exports declined to $X in 2021. Overall, exports saw a significant expansion. The most prominent rate of growth was recorded in 2016 with an increase of 50%. Over the period under review, the exports reached the peak figure at $X in 2020, and then declined in the following year.

Exports by Country

China (X tons) was the main destination for toothpaste exports from Japan, with a 87% share of total exports. Moreover, toothpaste exports to China exceeded the volume sent to the second major destination, Taiwan (Chinese) (X tons), more than tenfold. Hong Kong SAR (X tons) ranked third in terms of total exports with a 3.2% share.

From 2012 to 2021, the average annual growth rate of volume to China stood at +38.5%. Exports to the other major destinations recorded the following average annual rates of exports growth: Taiwan (Chinese) (+19.2% per year) and Hong Kong SAR (+30.3% per year).

In value terms, China ($X) remains the key foreign market for toothpaste, denture cleaners and other dentifrices exports from Japan, comprising 81% of total exports. The second position in the ranking was held by Taiwan (Chinese) ($X), with a 7.3% share of total exports. It was followed by Hong Kong SAR, with a 3.3% share.

From 2012 to 2021, the average annual growth rate of value to China stood at +35.2%. Exports to the other major destinations recorded the following average annual rates of exports growth: Taiwan (Chinese) (+17.0% per year) and Hong Kong SAR (+22.3% per year).

Export Prices by Country

The average toothpaste export price stood at $X per ton in 2021, declining by -9.7% against the previous year. In general, the export price saw a abrupt slump. The pace of growth appeared the most rapid in 2018 when the average export price increased by 7.7%. Over the period under review, the average export prices attained the maximum at $X per ton in 2012; however, from 2013 to 2021, the export prices stood at a somewhat lower figure.

Prices varied noticeably country of destination: the country with the highest price was Russia ($X per ton), while the average price for exports to China ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to Russia (+2.0%), while the prices for the other major destinations experienced a decline.

Toothpaste Imports

Imports into Japan

Toothpaste imports into Japan declined slightly to X tons in 2021, falling by -4.5% on the year before. The total import volume increased at an average annual rate of +4.5% from 2012 to 2021; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. The pace of growth was the most pronounced in 2020 when imports increased by 39%. As a result, imports attained the peak of X tons, and then fell modestly in the following year.

In value terms, toothpaste imports reduced to $X in 2021. The total import value increased at an average annual rate of +1.3% over the period from 2012 to 2021; however, the trend pattern remained consistent, with only minor fluctuations being observed throughout the analyzed period. The most prominent rate of growth was recorded in 2018 with an increase of 26%. Imports peaked at $X in 2020, and then contracted in the following year.

Imports by Country

Ireland (X tons), Thailand (X tons) and South Korea (X tons) were the main suppliers of toothpaste imports to Japan, with a combined 89% share of total imports.

From 2012 to 2021, the most notable rate of growth in terms of purchases, amongst the main suppliers, was attained by Thailand (with a CAGR of +31.5%), while imports for the other leaders experienced mixed trend patterns.

In value terms, Ireland ($X) constituted the largest supplier of toothpaste, denture cleaners and other dentifrices to Japan, comprising 53% of total imports. The second position in the ranking was held by Thailand ($X), with a 22% share of total imports. It was followed by the United States, with a 9.5% share.

From 2012 to 2021, the average annual rate of growth in terms of value from Ireland amounted to -2.4%. The remaining supplying countries recorded the following average annual rates of imports growth: Thailand (+23.7% per year) and the United States (-2.6% per year).

Import Prices by Country

The average toothpaste import price stood at $X per ton in 2021, remaining relatively unchanged against the previous year. Overall, the import price, however, continues to indicate a perceptible slump. The pace of growth was the most pronounced in 2016 when the average import price increased by 15%. Over the period under review, average import prices hit record highs at $X per ton in 2012; however, from 2013 to 2021, import prices stood at a somewhat lower figure.

Prices varied noticeably country of origin: the country with the highest price was the United States ($X per ton), while the price for South Korea ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Ireland (-0.6%), while the prices for the other major suppliers experienced a decline.

Source: IndexBox Platform

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