Japan: Video Game Console Market 2025

Video Game Console Market Size in Japan

In 2022, the Japanese video game console market increased by 199% to $X, rising for the third year in a row after two years of decline. Over the period under review, consumption saw a buoyant expansion. As a result, consumption attained the peak level and is likely to continue growth in the immediate term.

Video Game Console Production in Japan

In value terms, video game console production totaled $X in 2022 estimated in export price. Overall, production showed a relatively flat trend pattern. Video game console production peaked in 2022 and is likely to continue growth in the near future.

Video Game Console Exports

Exports from Japan

In 2022, after two years of growth, there was significant decline in overseas shipments of video game consoles (not operated by means of payments), when their volume decreased by -14.2% to X units. In general, exports, however, posted a slight expansion. The most prominent rate of growth was recorded in 2017 with an increase of 61%. The exports peaked at X units in 2021, and then reduced in the following year.

In value terms, video game console exports dropped dramatically to $X in 2022. Overall, exports, however, posted prominent growth. The pace of growth appeared the most rapid in 2017 when exports increased by 153% against the previous year. Over the period under review, the exports reached the peak figure at $X in 2021, and then reduced sharply in the following year.

Exports by Country

Germany (X units), the United States (X units) and Hong Kong SAR (X units) were the main destinations of video game console exports from Japan, together comprising 66% of total exports. China, Singapore, Taiwan (Chinese), the United Arab Emirates, Australia and the Netherlands lagged somewhat behind, together comprising a further 28%.

From 2012 to 2022, the most notable rate of growth in terms of shipments, amongst the main countries of destination, was attained by the United Arab Emirates (with a CAGR of +29.7%), while the other leaders experienced more modest paces of growth.

In value terms, the United States ($X), Germany ($X) and Hong Kong SAR ($X) were the largest markets for video game console exported from Japan worldwide, together comprising 81% of total exports. These countries were followed by Australia, Taiwan (Chinese), China, Singapore, the United Arab Emirates and the Netherlands, which together accounted for a further 10%.

The United Arab Emirates, with a CAGR of +26.2%, recorded the highest growth rate of the value of exports, in terms of the main countries of destination over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

In 2022, the average video game console export price amounted to $X per unit, falling by -6.7% against the previous year. In general, the export price, however, saw a strong expansion. The pace of growth appeared the most rapid in 2017 an increase of 57%. The export price peaked at $X per unit in 2018; however, from 2019 to 2022, the export prices remained at a lower figure.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was the United States ($X per unit), while the average price for exports to the United Arab Emirates ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Singapore (+20.9%), while the prices for the other major destinations experienced more modest paces of growth.

Video Game Console Imports

Imports into Japan

For the third consecutive year, Japan recorded growth in purchases abroad of video game consoles (not operated by means of payments), which increased by 14% to X units in 2022. Over the period under review, total imports indicated a notable increase from 2012 to 2022: its volume increased at an average annual rate of +2.8% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, imports increased by +64.7% against 2019 indices. The pace of growth was the most pronounced in 2017 when imports increased by 39%. Over the period under review, imports attained the maximum in 2022 and are likely to see gradual growth in years to come.

In value terms, video game console imports skyrocketed to $X in 2022. In general, imports showed a relatively flat trend pattern. The pace of growth was the most pronounced in 2017 with an increase of 84%. Over the period under review, imports reached the maximum in 2022 and are likely to see steady growth in the immediate term.

Imports by Country

In 2022, China (X units) was the main supplier of video game console to Japan, with a 92% share of total imports. Moreover, video game console imports from China exceeded the figures recorded by the second-largest supplier, Vietnam (X units), more than tenfold.

From 2012 to 2022, the average annual growth rate of volume from China stood at +1.9%.

In value terms, China ($X) constituted the largest supplier of video game consoles (not operated by means of payments) to Japan, comprising 89% of total imports. The second position in the ranking was taken by Vietnam ($X), with a 10% share of total imports.

From 2012 to 2022, the average annual rate of growth in terms of value from China was relatively modest.

Import Prices by Country

In 2022, the average video game console import price amounted to $X per unit, growing by 4.8% against the previous year. In general, the import price, however, saw a noticeable slump. The pace of growth was the most pronounced in 2017 when the average import price increased by 32% against the previous year. Over the period under review, average import prices attained the maximum at $X per unit in 2012; however, from 2013 to 2022, import prices stood at a somewhat lower figure.

Average prices varied somewhat amongst the major supplying countries. In 2022, amid the top importers, the country with the highest price was Vietnam ($X per unit), while the price for China totaled $X per unit.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by China (-2.3%).

Source: IndexBox Platform

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