Japan: Video Game Console Market 2024

Video Game Console Market Size in Japan

In 2022, the Japanese video game console market increased by 211% to $X, rising for the third consecutive year after two years of decline. In general, consumption enjoyed a buoyant expansion. As a result, consumption attained the peak level and is likely to continue growth in the immediate term.

Video Game Console Production in Japan

In value terms, video game console production shrank slightly to $X in 2022 estimated in export price. In general, production, however, recorded a abrupt downturn. The growth pace was the most rapid in 2016 when the production volume increased by 9.5% against the previous year. Over the period under review, production attained the peak level at $X in 2012; however, from 2013 to 2022, production stood at a somewhat lower figure.

Video Game Console Exports

Exports from Japan

Video game console exports from Japan soared to X units in 2022, picking up by 35% compared with 2021. Over the period under review, exports saw buoyant growth. The most prominent rate of growth was recorded in 2017 with an increase of 57% against the previous year. Over the period under review, the exports hit record highs in 2022 and are likely to see gradual growth in the immediate term.

In value terms, video game console exports dropped rapidly to $X in 2022. Overall, exports showed prominent growth. The most prominent rate of growth was recorded in 2017 with an increase of 153% against the previous year. The exports peaked at $X in 2021, and then shrank notably in the following year.

Exports by Country

Germany (X units) was the main destination for video game console exports from Japan, accounting for a 49% share of total exports. Moreover, video game console exports to Germany exceeded the volume sent to the second major destination, Hong Kong SAR (X units), fourfold. The third position in this ranking was held by China (X units), with an 8% share.

From 2012 to 2022, the average annual rate of growth in terms of volume to Germany amounted to +5.7%. Exports to the other major destinations recorded the following average annual rates of exports growth: Hong Kong SAR (+15.8% per year) and China (+1.3% per year).

In value terms, the largest markets for video game console exported from Japan were the United States ($X), Germany ($X) and Hong Kong SAR ($X), together comprising 81% of total exports. These countries were followed by South Korea, Taiwan (Chinese), China, Singapore, Vietnam and the Netherlands, which together accounted for a further 10%.

Vietnam, with a CAGR of +37.0%, recorded the highest growth rate of the value of exports, in terms of the main countries of destination over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

The average video game console export price stood at $X per unit in 2022, which is down by -40.8% against the previous year. Over the period under review, the export price, however, enjoyed a noticeable increase. The pace of growth appeared the most rapid in 2017 when the average export price increased by 61%. Over the period under review, the average export prices reached the peak figure at $X per unit in 2021, and then contracted significantly in the following year.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was the United States ($X per unit), while the average price for exports to Vietnam ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Singapore (+13.3%), while the prices for the other major destinations experienced more modest paces of growth.

Video Game Console Imports

Imports into Japan

For the third consecutive year, Japan recorded growth in overseas purchases of video game consoles, which increased by 14% to X units in 2022. Over the period under review, total imports indicated a perceptible increase from 2012 to 2022: its volume increased at an average annual rate of +2.8% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, imports increased by +64.7% against 2019 indices. The pace of growth appeared the most rapid in 2017 with an increase of 39% against the previous year. Over the period under review, imports reached the peak figure in 2022 and are expected to retain growth in the immediate term.

In value terms, video game console imports soared to $X in 2022. Overall, imports continue to indicate a relatively flat trend pattern. The most prominent rate of growth was recorded in 2017 when imports increased by 84%. Over the period under review, imports attained the maximum in 2022 and are expected to retain growth in the near future.

Imports by Country

In 2022, China (X units) was the main video game console supplier to Japan, with a 92% share of total imports. Moreover, video game console imports from China exceeded the figures recorded by the second-largest supplier, Vietnam (X units), more than tenfold.

From 2012 to 2022, the average annual growth rate of volume from China stood at +1.9%.

In value terms, China ($X) constituted the largest supplier of video game consoles to Japan, comprising 89% of total imports. The second position in the ranking was taken by Vietnam ($X), with a 10% share of total imports.

From 2012 to 2022, the average annual growth rate of value from China was relatively modest.

Import Prices by Country

In 2022, the average video game console import price amounted to $X per unit, surging by 4.8% against the previous year. Over the period under review, the import price, however, recorded a noticeable downturn. The most prominent rate of growth was recorded in 2017 an increase of 32%. The import price peaked at $X per unit in 2012; however, from 2013 to 2022, import prices stood at a somewhat lower figure.

Average prices varied somewhat amongst the major supplying countries. In 2022, amid the top importers, the country with the highest price was Vietnam ($X per unit), while the price for China totaled $X per unit.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by China (-2.3%).

Source: IndexBox Platform

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