Jordan: Market for Beauty, Make-Up And Skin Care Preparations 2024

Market Size for Beauty, Make-Up And Skin Care Preparations in Jordan

The Jordanian market for beauty, make-up and skin care preparations skyrocketed to $X in 2022, picking up by 18% against the previous year. In general, the total consumption indicated buoyant growth from 2012 to 2022: its value increased at an average annual rate of +6.8% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, consumption decreased by -2.6% against 2020 indices. As a result, consumption reached the peak level of $X. From 2021 to 2022, the growth of the market failed to regain momentum.

Production of Beauty, Make-Up And Skin Care Preparations in Jordan

In value terms, production of beauty, make-up and skin care preparations expanded sharply to $X in 2022 estimated in export price. Overall, production saw buoyant growth. The pace of growth was the most pronounced in 2020 when the production volume increased by 72%. As a result, production attained the peak level of $X. From 2021 to 2022, production of growth failed to regain momentum.

Exports of Beauty, Make-Up And Skin Care Preparations

Exports from Jordan

For the fourth consecutive year, Jordan recorded decline in overseas shipments of beauty, make-up and skin care preparations, which decreased by -43.2% to X tons in 2022. In general, exports showed a abrupt shrinkage. The growth pace was the most rapid in 2013 when exports increased by 46%. The exports peaked at X tons in 2016; however, from 2017 to 2022, the exports stood at a somewhat lower figure.

In value terms, exports of beauty, make-up and skin care preparations reduced markedly to $X in 2022. Overall, exports continue to indicate a relatively flat trend pattern. The most prominent rate of growth was recorded in 2013 with an increase of 51%. Over the period under review, the exports of hit record highs at $X in 2014; however, from 2015 to 2022, the exports remained at a lower figure.

Exports by Country

Iraq (X tons), Saudi Arabia (X tons) and Free Zones (X tons) were the main destinations of exports of beauty, make-up and skin care preparations from Jordan, with a combined 40% share of total exports. Qatar, the United Arab Emirates, Yemen, Kuwait, Libya, Palestine, Algeria, Egypt, the UK and Lebanon lagged somewhat behind, together accounting for a further 48%.

From 2012 to 2022, the biggest increases were recorded for the UK (with a CAGR of +31.5%), while shipments for the other leaders experienced more modest paces of growth.

In value terms, Saudi Arabia ($X) emerged as the key foreign market for beauty, make-up and skin care preparations exports from Jordan, comprising 25% of total exports. The second position in the ranking was held by Iraq ($X), with an 11% share of total exports. It was followed by Free Zones, with a 10% share.

From 2012 to 2022, the average annual rate of growth in terms of value to Saudi Arabia amounted to +2.9%. Exports to the other major destinations recorded the following average annual rates of exports growth: Iraq (+3.0% per year) and Free Zones (-8.5% per year).

Export Prices by Country

The average export price for beauty, make-up and skin care preparations stood at $X per ton in 2022, surging by 23% against the previous year. Overall, export price indicated a resilient increase from 2012 to 2022: its price increased at an average annual rate of +5.6% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, export price for beauty, make-up and skin care preparations increased by +104.7% against 2016 indices. The pace of growth was the most pronounced in 2020 an increase of 25% against the previous year. The export price peaked in 2022 and is likely to continue growth in the near future.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was Saudi Arabia ($X per ton), while the average price for exports to Lebanon ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Algeria (+14.3%), while the prices for the other major destinations experienced more modest paces of growth.

Imports of Beauty, Make-Up And Skin Care Preparations

Imports into Jordan

Imports of beauty, make-up and skin care preparations into Jordan fell modestly to X tons in 2022, reducing by -3.9% against 2021. Overall, imports saw a deep contraction. The pace of growth appeared the most rapid in 2016 with an increase of 29% against the previous year. As a result, imports attained the peak of X tons. From 2017 to 2022, the growth of imports of remained at a somewhat lower figure.

In value terms, imports of beauty, make-up and skin care preparations stood at $X in 2022. In general, total imports indicated a resilient increase from 2012 to 2022: its value increased at an average annual rate of +5.6% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, imports increased by +39.2% against 2018 indices. The most prominent rate of growth was recorded in 2016 when imports increased by 33%. Imports peaked in 2022 and are likely to continue growth in the near future.

Imports by Country

In 2022, France (X tons) constituted the largest beauty, make-up and skin care preparations supplier to Jordan, with a 26% share of total imports. Moreover, imports of beauty, make-up and skin care preparations from France exceeded the figures recorded by the second-largest supplier, the United States (X tons), twofold. Germany (X tons) ranked third in terms of total imports with a 9.7% share.

From 2012 to 2022, the average annual rate of growth in terms of volume from France amounted to +12.7%. The remaining supplying countries recorded the following average annual rates of imports growth: the United States (+7.3% per year) and Germany (-8.9% per year).

In value terms, France ($X) constituted the largest supplier of beauty, make-up and skin care preparations to Jordan, comprising 26% of total imports. The second position in the ranking was taken by the United States ($X), with an 11% share of total imports. It was followed by Germany, with a 9.7% share.

From 2012 to 2022, the average annual rate of growth in terms of value from France stood at +9.9%. The remaining supplying countries recorded the following average annual rates of imports growth: the United States (+11.8% per year) and Germany (+1.5% per year).

Import Prices by Country

In 2022, the average import price for beauty, make-up and skin care preparations amounted to $X per ton, surging by 8.8% against the previous year. In general, the import price posted a buoyant increase. The pace of growth was the most pronounced in 2020 when the average import price increased by 69%. Over the period under review, average import prices reached the maximum in 2022 and is expected to retain growth in years to come.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was the United States ($X per ton), while the price for the United Arab Emirates ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by China (+26.1%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform