Jordan: Market for Candies, Sweets, and Nonchocolate Confectionery 2024

Market Size for Candies, Sweets, and Nonchocolate Confectionery in Jordan

The Jordanian market for candies, sweets, and nonchocolate confectionery soared to $X in 2022, surging by 51% against the previous year. Over the period under review, the total consumption indicated a temperate increase from 2012 to 2022: its value increased at an average annual rate of +3.5% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, consumption decreased by -5.5% against 2020 indices. As a result, consumption attained the peak level of $X. From 2021 to 2022, the growth of the market failed to regain momentum.

Production of Candies, Sweets, and Nonchocolate Confectionery in Jordan

In value terms, candy, sweets, and nonchocolate confectionery production skyrocketed to $X in 2022 estimated in export price. Over the period under review, production enjoyed a remarkable increase. The pace of growth appeared the most rapid in 2020 when the production volume increased by 430% against the previous year. As a result, production attained the peak level of $X. From 2021 to 2022, production growth remained at a somewhat lower figure.

Exports of Candies, Sweets, and Nonchocolate Confectionery

Exports from Jordan

In 2022, after three years of growth, there was significant decline in shipments abroad of candies, sweets, and nonchocolate confectionery, when their volume decreased by -46.4% to X tons. Over the period under review, exports, however, posted buoyant growth. The most prominent rate of growth was recorded in 2016 when exports increased by 56% against the previous year. Over the period under review, the exports hit record highs at X tons in 2021, and then fell notably in the following year.

In value terms, candy, sweets, and nonchocolate confectionery exports dropped significantly to $X in 2022. In general, exports, however, continue to indicate a buoyant increase. The most prominent rate of growth was recorded in 2021 with an increase of 55%. As a result, the exports attained the peak of $X, and then plummeted in the following year.

Exports by Country

Saudi Arabia (X tons) was the main destination for candy, sweets, and nonchocolate confectionery exports from Jordan, with a 57% share of total exports. Moreover, candy, sweets, and nonchocolate confectionery exports to Saudi Arabia exceeded the volume sent to the second major destination, Iraq (X tons), eightfold. The United Arab Emirates (X tons) ranked third in terms of total exports with a 5.4% share.

From 2012 to 2022, the average annual growth rate of volume to Saudi Arabia amounted to +19.6%. Exports to the other major destinations recorded the following average annual rates of exports growth: Iraq (-6.4% per year) and the United Arab Emirates (+4.6% per year).

In value terms, Saudi Arabia ($X) remains the key foreign market for candies, sweets, and nonchocolate confectionery exports from Jordan, comprising 57% of total exports. The second position in the ranking was held by Iraq ($X), with a 7.2% share of total exports. It was followed by the United Arab Emirates, with a 5.5% share.

From 2012 to 2022, the average annual rate of growth in terms of value to Saudi Arabia stood at +29.6%. Exports to the other major destinations recorded the following average annual rates of exports growth: Iraq (-3.8% per year) and the United Arab Emirates (+5.8% per year).

Export Prices by Country

The average export price for candies, sweets, and nonchocolate confectionery stood at $X per ton in 2022, with an increase of 9.1% against the previous year. Over the period from 2012 to 2022, it increased at an average annual rate of +2.6%. The pace of growth appeared the most rapid in 2013 an increase of 33%. As a result, the export price reached the peak level of $X per ton. From 2014 to 2022, the average export prices remained at a somewhat lower figure.

Average prices varied noticeably for the major external markets. In 2022, amid the top suppliers, the highest price was recorded for prices to Iraq ($X per ton) and the United Arab Emirates ($X per ton), while the average price for exports to Israel ($X per ton) and Yemen ($X per ton) were amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Yemen (+10.7%), while the prices for the other major destinations experienced more modest paces of growth.

Imports of Candies, Sweets, and Nonchocolate Confectionery

Imports into Jordan

In 2022, imports of candies, sweets, and nonchocolate confectionery into Jordan dropped significantly to X tons, which is down by -22.8% against 2021 figures. Overall, imports continue to indicate a slight contraction. The pace of growth was the most pronounced in 2013 with an increase of 61% against the previous year. Imports peaked at X tons in 2016; however, from 2017 to 2022, imports stood at a somewhat lower figure.

In value terms, candy, sweets, and nonchocolate confectionery imports contracted remarkably to $X in 2022. The total import value increased at an average annual rate of +3.4% over the period from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. The most prominent rate of growth was recorded in 2013 when imports increased by 48% against the previous year. Over the period under review, imports attained the peak figure at $X in 2021, and then declined sharply in the following year.

Imports by Country

Spain (X tons), Turkey (X tons) and China (X tons) were the main suppliers of candy, sweets, and nonchocolate confectionery imports to Jordan, with a combined 49% share of total imports. Kuwait, Egypt, Saudi Arabia, the UK, Poland, Ukraine, Lebanon, Russia, Italy and Morocco lagged somewhat behind, together comprising a further 34%.

From 2012 to 2022, the biggest increases were recorded for Russia (with a CAGR of +27.7%), while purchases for the other leaders experienced more modest paces of growth.

In value terms, Spain ($X), Turkey ($X) and China ($X) appeared to be the largest candy, sweets, and nonchocolate confectionery suppliers to Jordan, with a combined 48% share of total imports. Kuwait, Egypt, Saudi Arabia, Poland, the UK, Russia, Ukraine, Lebanon, Italy and Morocco lagged somewhat behind, together comprising a further 35%.

Russia, with a CAGR of +23.3%, recorded the highest growth rate of the value of imports, in terms of the main suppliers over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

The average import price for candies, sweets, and nonchocolate confectionery stood at $X per ton in 2022, increasing by 4.6% against the previous year. In general, import price indicated a prominent expansion from 2012 to 2022: its price increased at an average annual rate of +5.3% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, candy, sweets, and nonchocolate confectionery import price increased by +74.6% against 2019 indices. The growth pace was the most rapid in 2020 when the average import price increased by 52%. Over the period under review, average import prices hit record highs in 2022 and is likely to continue growth in the near future.

Average prices varied noticeably amongst the major supplying countries. In 2022, amid the top importers, the countries with the highest prices were Russia ($X per ton) and Poland ($X per ton), while the price for Kuwait ($X per ton) and Morocco ($X per ton) were amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by China (+20.5%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform