Jordan: Market for Hair Brushes And Shaving And Toilet Brushes For Personal Use 2024

Market Size for Hair Brushes And Shaving And Toilet Brushes For Personal Use in Jordan

For the seventh year in a row, the Jordanian market for hair brushes and shaving and toilet brushes for personal use recorded decline in sales value, which decreased by -21.7% to $X in 2022. Overall, consumption showed a deep downturn. As a result, consumption reached the peak level of $X. From 2016 to 2022, the growth of the market remained at a lower figure.

Exports of Hair Brushes And Shaving And Toilet Brushes For Personal Use

Exports from Jordan

In 2022, shipments abroad of hair brushes and shaving and toilet brushes for personal use was finally on the rise to reach X units for the first time since 2019, thus ending a two-year declining trend. In general, exports, however, saw a pronounced contraction. The pace of growth was the most pronounced in 2017 with an increase of 621%. As a result, the exports attained the peak of X units. From 2018 to 2022, the growth of the exports remained at a lower figure.

In value terms, hair, shaving and toilet brush exports reached $X in 2022. Over the period under review, exports, however, showed a slight contraction. The pace of growth appeared the most rapid in 2017 when exports increased by 824%. As a result, the exports attained the peak of $X. From 2018 to 2022, the growth of the exports remained at a somewhat lower figure.

Exports by Country

Saudi Arabia (X units) was the main destination for hair, shaving and toilet brush exports from Jordan, accounting for a 65% share of total exports. Moreover, hair, shaving and toilet brush exports to Saudi Arabia exceeded the volume sent to the second major destination, Iraq (X units), threefold. The third position in this ranking was taken by Free Zones (X units), with a 6.4% share.

From 2012 to 2022, the average annual growth rate of volume to Saudi Arabia was relatively modest. Exports to the other major destinations recorded the following average annual rates of exports growth: Iraq (+6.5% per year) and Free Zones (-4.2% per year).

In value terms, Saudi Arabia ($X), Iraq ($X) and Free Zones ($X) were the largest markets for hair, shaving and toilet brush exported from Jordan worldwide, with a combined 91% share of total exports.

Iraq, with a CAGR of +14.1%, saw the highest growth rate of the value of exports, among the main countries of destination over the period under review, while shipments for the other leaders experienced mixed trend patterns.

Export Prices by Country

In 2022, the average export price for hair brushes and shaving and toilet brushes for personal use amounted to $X per unit, dropping by -13.8% against the previous year. In general, export price indicated a temperate increase from 2012 to 2022: its price increased at an average annual rate of +2.6% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, hair, shaving and toilet brush export price increased by +48.1% against 2019 indices. The pace of growth was the most pronounced in 2018 an increase of 60% against the previous year. As a result, the export price attained the peak level of $X per unit. From 2019 to 2022, the average export prices remained at a somewhat lower figure.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was Kuwait ($X per unit), while the average price for exports to Lebanon ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Kuwait (+23.6%), while the prices for the other major destinations experienced more modest paces of growth.

Imports of Hair Brushes And Shaving And Toilet Brushes For Personal Use

Imports into Jordan

In 2022, approx. X units of hair brushes and shaving and toilet brushes for personal use were imported into Jordan; with a decrease of -4.8% on the previous year's figure. Overall, imports saw a deep contraction. The growth pace was the most rapid in 2015 with an increase of 41%. As a result, imports reached the peak of X units. From 2016 to 2022, the growth of imports failed to regain momentum.

In value terms, hair, shaving and toilet brush imports fell rapidly to $X in 2022. In general, imports recorded a pronounced curtailment. The most prominent rate of growth was recorded in 2015 with an increase of 49%. As a result, imports reached the peak of $X. From 2016 to 2022, the growth of imports failed to regain momentum.

Imports by Country

In 2022, China (X units) constituted the largest hair, shaving and toilet brush supplier to Jordan, with a 76% share of total imports. Moreover, hair, shaving and toilet brush imports from China exceeded the figures recorded by the second-largest supplier, Italy (X units), eightfold. The third position in this ranking was held by Turkey (X units), with a 5.3% share.

From 2012 to 2022, the average annual rate of growth in terms of volume from China stood at -10.2%. The remaining supplying countries recorded the following average annual rates of imports growth: Italy (-3.6% per year) and Turkey (-3.3% per year).

In value terms, China ($X) constituted the largest supplier of hair brushes and shaving and toilet brushes for personal use to Jordan, comprising 76% of total imports. The second position in the ranking was taken by Italy ($X), with a 9% share of total imports. It was followed by Turkey, with a 5.2% share.

From 2012 to 2022, the average annual rate of growth in terms of value from China amounted to -5.0%. The remaining supplying countries recorded the following average annual rates of imports growth: Italy (-0.9% per year) and Turkey (-0.4% per year).

Import Prices by Country

The average import price for hair brushes and shaving and toilet brushes for personal use stood at $X per unit in 2022, with a decrease of -19.2% against the previous year. In general, import price indicated a strong expansion from 2012 to 2022: its price increased at an average annual rate of +5.3% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. The most prominent rate of growth was recorded in 2020 when the average import price increased by 21%. The import price peaked at $X per unit in 2021, and then declined remarkably in the following year.

Average prices varied noticeably amongst the major supplying countries. In 2022, amid the top importers, the highest price was recorded for prices from Italy ($X per unit) and Spain ($X per unit), while the price for China ($X per unit) and Turkey ($X per unit) were amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by China (+5.8%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform