Jordan: Manuka Market 2024

Manuka Market Size in Jordan

After three years of growth, the Jordanian manuka market decreased by -22.1% to $X in 2022. Over the period under review, the total consumption indicated a mild increase from 2012 to 2022: its value increased at an average annual rate of +1.3% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Manuka consumption peaked at $X in 2021, and then declined notably in the following year.

Manuka Production in Jordan

In value terms, manuka production totaled $X in 2022 estimated in export price. In general, the total production indicated moderate growth from 2012 to 2022: its value increased at an average annual rate of +4.1% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, production decreased by -0.8% against 2020 indices. The most prominent rate of growth was recorded in 2018 when the production volume increased by 57% against the previous year. Manuka production peaked at $X in 2020; afterwards, it flattened through to 2022.

Manuka Exports

Exports from Jordan

In 2022, after two years of growth, there was significant decline in overseas shipments of manuka, when their volume decreased by -66.2% to X tons. Overall, exports, however, continue to indicate a strong increase. The most prominent rate of growth was recorded in 2014 when exports increased by 418% against the previous year. The exports peaked at X tons in 2021, and then contracted rapidly in the following year.

In value terms, manuka exports declined significantly to $X in 2022. Over the period under review, exports, however, saw a buoyant increase. The most prominent rate of growth was recorded in 2014 with an increase of 458% against the previous year. The exports peaked at $X in 2018; however, from 2019 to 2022, the exports stood at a somewhat lower figure.

Exports by Country

Yemen (X tons), Free Zones (X tons) and Saudi Arabia (X tons) were the main destinations of manuka exports from Jordan, with a combined 80% share of total exports.

From 2012 to 2022, the biggest increases were recorded for Yemen (with a CAGR of +507.0%), while shipments for the other leaders experienced more modest paces of growth.

In value terms, the United Arab Emirates ($X) emerged as the key foreign market for manuka exports from Jordan, comprising 46% of total exports. The second position in the ranking was held by Yemen ($X), with a 20% share of total exports. It was followed by Free Zones, with a 19% share.

From 2012 to 2022, the average annual rate of growth in terms of value to the United Arab Emirates stood at +39.4%. Exports to the other major destinations recorded the following average annual rates of exports growth: Yemen (+630.4% per year) and Free Zones (+18.5% per year).

Export Prices by Country

The average manuka export price stood at $X per ton in 2022, with an increase of 58% against the previous year. In general, the export price posted a slight expansion. The growth pace was the most rapid in 2016 when the average export price increased by 108%. The export price peaked at $X per ton in 2017; however, from 2018 to 2022, the export prices remained at a lower figure.

There were significant differences in the average prices for the major overseas markets. In 2022, amid the top suppliers, the country with the highest price was the United Arab Emirates ($X per ton), while the average price for exports to Free Zones ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Kuwait (+34.8%), while the prices for the other major destinations experienced more modest paces of growth.

Manuka Imports

Imports into Jordan

In 2022, purchases abroad of manuka decreased by -33.3% to X tons for the first time since 2018, thus ending a three-year rising trend. Overall, imports, however, posted temperate growth. The most prominent rate of growth was recorded in 2014 with an increase of 56% against the previous year. Over the period under review, imports hit record highs at X tons in 2021, and then reduced notably in the following year.

In value terms, manuka imports reduced notably to $X in 2022. Over the period under review, total imports indicated slight growth from 2012 to 2022: its value increased at an average annual rate of +1.1% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. The pace of growth appeared the most rapid in 2014 with an increase of 44% against the previous year. Over the period under review, imports reached the peak figure at $X in 2021, and then declined dramatically in the following year.

Imports by Country

In 2022, Saudi Arabia (X tons) constituted the largest manuka supplier to Jordan, with a 42% share of total imports. Moreover, manuka imports from Saudi Arabia exceeded the figures recorded by the second-largest supplier, Germany (X tons), fourfold. The third position in this ranking was taken by Egypt (X tons), with a 7.6% share.

From 2012 to 2022, the average annual growth rate of volume from Saudi Arabia stood at +6.2%. The remaining supplying countries recorded the following average annual rates of imports growth: Germany (+10.8% per year) and Egypt (-9.7% per year).

In value terms, Saudi Arabia ($X) constituted the largest supplier of manuka to Jordan, comprising 42% of total imports. The second position in the ranking was taken by Germany ($X), with a 12% share of total imports. It was followed by Egypt, with a 7.6% share.

From 2012 to 2022, the average annual growth rate of value from Saudi Arabia stood at +1.7%. The remaining supplying countries recorded the following average annual rates of imports growth: Germany (+3.2% per year) and Egypt (-6.9% per year).

Import Prices by Country

The average manuka import price stood at $X per ton in 2022, increasing by 1.7% against the previous year. Overall, the import price, however, showed a mild downturn. The pace of growth was the most pronounced in 2013 an increase of 27%. Over the period under review, average import prices reached the peak figure at $X per ton in 2017; however, from 2018 to 2022, import prices stood at a somewhat lower figure.

Average prices varied noticeably amongst the major supplying countries. In 2022, amid the top importers, the countries with the highest prices were the United Arab Emirates ($X per ton) and India ($X per ton), while the price for New Zealand ($X per ton) and Lebanon ($X per ton) were amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by China (+5.5%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform