Jordan: Melon Market 2025

Melon Market Size in Jordan

The Jordanian melon market skyrocketed to $X in 2022, jumping by 54% against the previous year. In general, the total consumption indicated a mild expansion from 2012 to 2022: its value increased at an average annual rate of +1.7% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. As a result, consumption reached the peak level of $X. From 2019 to 2022, the growth of the market remained at a lower figure.

Melon Production in Jordan

In value terms, melon production expanded sharply to $X in 2022 estimated in export price. Overall, the total production indicated a notable expansion from 2012 to 2022: its value increased at an average annual rate of +4.6% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, production decreased by -10.0% against 2020 indices. The most prominent rate of growth was recorded in 2018 with an increase of 75%. Melon production peaked at $X in 2020; however, from 2021 to 2022, production remained at a lower figure.

In 2022, the average melon yield in Jordan amounted to X tons per ha, approximately reflecting 2021 figures. Overall, the yield indicated a noticeable increase from 2012 to 2022: its figure increased at an average annual rate of +2.1% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, melon yield decreased by -0.1% against 2020 indices. The pace of growth appeared the most rapid in 2017 when the yield increased by 29% against the previous year. Over the period under review, the average melon yield attained the peak level at X tons per ha in 2020; however, from 2021 to 2022, the yield remained at a lower figure. Despite the increased use of modern agricultural techniques and methods, future yield figures may still be impacted by adverse weather conditions.

In 2022, the harvested area of melons in Jordan fell slightly to X ha, almost unchanged from the year before. In general, the harvested area, however, recorded a relatively flat trend pattern. The most prominent rate of growth was recorded in 2013 when the harvested area increased by 50%. Over the period under review, the harvested area dedicated to melon production reached the maximum at X ha in 2018; however, from 2019 to 2022, the harvested area remained at a lower figure.

Melon Exports

Exports from Jordan

In 2022, melon exports from Jordan declined rapidly to X tons, reducing by -44.7% on the previous year. Overall, exports, however, showed buoyant growth. The most prominent rate of growth was recorded in 2015 with an increase of 99% against the previous year. The exports peaked at X tons in 2017; however, from 2018 to 2022, the exports stood at a somewhat lower figure.

In value terms, melon exports fell sharply to $X in 2022. Over the period under review, exports, however, posted a resilient expansion. The pace of growth appeared the most rapid in 2015 with an increase of 96% against the previous year. Over the period under review, the exports attained the maximum at $X in 2021, and then contracted significantly in the following year.

Exports by Country

Kuwait (X tons), Saudi Arabia (X tons) and the United Arab Emirates (X tons) were the main destinations of melon exports from Jordan, together accounting for 87% of total exports.

From 2012 to 2022, the most notable rate of growth in terms of shipments, amongst the main countries of destination, was attained by Kuwait (with a CAGR of +26.9%), while the other leaders experienced more modest paces of growth.

In value terms, Saudi Arabia ($X), Kuwait ($X) and the United Arab Emirates ($X) were the largest markets for melon exported from Jordan worldwide, together comprising 83% of total exports.

Saudi Arabia, with a CAGR of +33.7%, recorded the highest growth rate of the value of exports, among the main countries of destination over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

In 2022, the average melon export price amounted to $X per ton, with an increase of 36% against the previous year. Over the last decade, it increased at an average annual rate of +2.0%. The pace of growth was the most pronounced in 2018 when the average export price increased by 48% against the previous year. Over the period under review, the average export prices hit record highs in 2022 and is expected to retain growth in the near future.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was Oman ($X per ton), while the average price for exports to Kuwait ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Oman (+13.7%), while the prices for the other major destinations experienced more modest paces of growth.

Melon Imports

Imports into Jordan

In 2022, purchases abroad of melons decreased by 0% to X tons, falling for the second year in a row after five years of growth. Over the period under review, imports posted a significant expansion. The growth pace was the most rapid in 2020 with an increase of 51%. Imports peaked in 2022 and are likely to continue growth in the near future.

In value terms, melon imports stood at $X in 2022. In general, imports showed significant growth. The smallest decline of -18.1% was in 2020. Imports peaked in 2022 and are likely to see steady growth in years to come.

Imports by Country

In 2022, Spain (X tons) constituted the largest melon supplier to Jordan, with a 74% share of total imports. Moreover, melon imports from Spain exceeded the figures recorded by the second-largest supplier, Portugal (X tons), threefold.

From 2012 to 2022, the average annual rate of growth in terms of volume from Spain stood at +186.7%.

In value terms, Spain ($X) constituted the largest supplier of melons to Jordan, comprising 91% of total imports. The second position in the ranking was taken by Portugal ($X), with an 8.6% share of total imports.

From 2012 to 2022, the average annual rate of growth in terms of value from Spain stood at +91.3%.

Import Prices by Country

In 2022, the average melon import price amounted to $X per ton, leveling off at the previous year. Overall, the import price continues to indicate buoyant growth. The growth pace was the most rapid in 2020 a decrease of -45.7% against the previous year. Over the period under review, average import prices attained the maximum in 2022 and is expected to retain growth in years to come.

There were significant differences in the average prices amongst the major supplying countries. In 2022, amid the top importers, the country with the highest price was Spain ($X per ton), while the price for Portugal amounted to $X per ton.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Brazil (-9.1%), while the prices for the other major suppliers experienced a decline.

Source: IndexBox Platform