Jordan: Potato Chips Market 2025

Potato Chips Market Size in Jordan

The Jordanian potato chips market reached $X in 2022, growing by 5.5% against the previous year. Overall, consumption saw a relatively flat trend pattern. As a result, consumption attained the peak level of $X. From 2021 to 2022, the growth of the market failed to regain momentum.

Potato Chips Production in Jordan

In value terms, potato chips production rose notably to $X in 2022 estimated in export price. Overall, production recorded a relatively flat trend pattern. The pace of growth appeared the most rapid in 2020 when the production volume increased by 61%. As a result, production reached the peak level of $X. From 2021 to 2022, production growth remained at a somewhat lower figure.

Potato Chips Exports

Exports from Jordan

After three years of growth, shipments abroad of potato chips decreased by -6.9% to X tons in 2022. Overall, exports, however, recorded a significant expansion. The growth pace was the most rapid in 2020 with an increase of 10,724%. Over the period under review, the exports hit record highs at X tons in 2021, and then shrank in the following year.

In value terms, potato chips exports reduced to $X in 2022. In general, exports, however, recorded a significant increase. The most prominent rate of growth was recorded in 2020 with an increase of 76,096% against the previous year. Over the period under review, the exports hit record highs at $X in 2021, and then shrank in the following year.

Exports by Country

Palestine (X tons) was the main destination for potato chips exports from Jordan, with a 75% share of total exports. Moreover, potato chips exports to Palestine exceeded the volume sent to the second major destination, Saudi Arabia (X tons), ninefold. The third position in this ranking was taken by the United States (X tons), with a 6.5% share.

From 2013 to 2022, the average annual rate of growth in terms of volume to Palestine amounted to +97.6%. Exports to the other major destinations recorded the following average annual rates of exports growth: Saudi Arabia (+349.4% per year) and the United States (+82.4% per year).

In value terms, Palestine ($X) remains the key foreign market for potato chips exports from Jordan, comprising 75% of total exports. The second position in the ranking was taken by Saudi Arabia ($X), with an 8.3% share of total exports. It was followed by the United States, with a 6.5% share.

From 2013 to 2022, the average annual growth rate of value to Palestine totaled +12.8%. Exports to the other major destinations recorded the following average annual rates of exports growth: Saudi Arabia (+484.3% per year) and the United States (+4.0% per year).

Export Prices by Country

The average potato chips export price stood at $X per ton in 2022, leveling off at the previous year. In general, the export price continues to indicate a modest increase. The most prominent rate of growth was recorded in 2020 when the average export price increased by 604%. As a result, the export price reached the peak level of $X per ton. From 2021 to 2022, the average export prices remained at a lower figure.

Average prices varied noticeably for the major overseas markets. In 2022, amid the top suppliers, the countries with the highest prices were the United Arab Emirates ($X per ton) and the United States ($X per ton), while the average price for exports to Qatar ($X per ton) and Palestine ($X per ton) were amongst the lowest.

From 2013 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Saudi Arabia (+30.0%), while the prices for the other major destinations experienced mixed trend patterns.

Potato Chips Imports

Imports into Jordan

In 2022, approx. X tons of potato chips were imported into Jordan; reducing by -41.5% compared with 2021. Over the period under review, imports, however, continue to indicate a significant expansion. The growth pace was the most rapid in 2013 with an increase of 27,193% against the previous year. Imports peaked at X tons in 2020; however, from 2021 to 2022, imports stood at a somewhat lower figure.

In value terms, potato chips imports fell sharply to $X in 2022. In general, imports, however, showed significant growth. The most prominent rate of growth was recorded in 2017 when imports increased by 25,487% against the previous year. Over the period under review, imports attained the maximum at $X in 2018; however, from 2019 to 2022, imports failed to regain momentum.

Imports by Country

In 2022, Saudi Arabia (X tons) constituted the largest potato chips supplier to Jordan, with a 50% share of total imports. Moreover, potato chips imports from Saudi Arabia exceeded the figures recorded by the second-largest supplier, Poland (X tons), fourfold. The third position in this ranking was taken by Belgium (X tons), with an 11% share.

From 2012 to 2022, the average annual growth rate of volume from Saudi Arabia amounted to -14.5%. The remaining supplying countries recorded the following average annual rates of imports growth: Poland (+3.1% per year) and Belgium (+32.1% per year).

In value terms, Saudi Arabia ($X) constituted the largest supplier of potato chips to Jordan, comprising 50% of total imports. The second position in the ranking was held by Poland ($X), with a 12% share of total imports. It was followed by Belgium, with an 11% share.

From 2012 to 2022, the average annual rate of growth in terms of value from Saudi Arabia amounted to -17.4%. The remaining supplying countries recorded the following average annual rates of imports growth: Poland (+8.8% per year) and Belgium (+38.8% per year).

Import Prices by Country

In 2022, the average potato chips import price amounted to $X per ton, almost unchanged from the previous year. Overall, the import price, however, recorded a prominent expansion. The most prominent rate of growth was recorded in 2017 an increase of 142%. As a result, import price attained the peak level of $X per ton. From 2018 to 2022, the average import prices failed to regain momentum.

Average prices varied noticeably amongst the major supplying countries. In 2022, amid the top importers, the countries with the highest prices were the United Arab Emirates ($X per ton) and Lebanon ($X per ton), while the price for Malaysia ($X per ton) and Belgium ($X per ton) were amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Lebanon (+9.6%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform