Jordan: Market for Shampoos, Hair Lacquers And Other Preparations 2024

Market Size for Shampoos, Hair Lacquers And Other Preparations in Jordan

The Jordanian market for shampoos, hair lacquers and other preparations fell rapidly to $X in 2022, which is down by -37.9% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). In general, consumption recorded a noticeable downturn. Consumption of peaked at $X in 2018; however, from 2019 to 2022, consumption remained at a lower figure.

Exports of Shampoos, Hair Lacquers And Other Preparations

Exports from Jordan

In 2022, overseas shipments of shampoos, hair lacquers and other preparations were finally on the rise to reach X tons after two years of decline. In general, exports, however, saw a deep reduction. The exports peaked at X tons in 2015; however, from 2016 to 2022, the exports remained at a lower figure.

In value terms, exports of shampoos, hair lacquers and other preparations surged to $X in 2022. Overall, exports recorded a relatively flat trend pattern. The pace of growth was the most pronounced in 2019 when exports increased by 117%. As a result, the exports reached the peak of $X. From 2020 to 2022, the growth of the exports of failed to regain momentum.

Exports by Country

Iraq (X tons) was the main destination for exports of shampoos, hair lacquers and other preparations from Jordan, accounting for a 48% share of total exports. Moreover, exports of shampoos, hair lacquers and other preparations to Iraq exceeded the volume sent to the second major destination, the United Arab Emirates (X tons), threefold. The third position in this ranking was taken by Saudi Arabia (X tons), with a 14% share.

From 2012 to 2022, the average annual growth rate of volume to Iraq stood at -4.8%. Exports to the other major destinations recorded the following average annual rates of exports growth: the United Arab Emirates (+11.3% per year) and Saudi Arabia (-21.7% per year).

In value terms, Iraq ($X) remains the key foreign market for shampoos, hair lacquers and other preparations exports from Jordan, comprising 52% of total exports. The second position in the ranking was taken by Saudi Arabia ($X), with a 15% share of total exports. It was followed by Yemen, with a 10% share.

From 2012 to 2022, the average annual growth rate of value to Iraq totaled +8.3%. Exports to the other major destinations recorded the following average annual rates of exports growth: Saudi Arabia (-13.1% per year) and Yemen (+42.1% per year).

Export Prices by Country

The average export price for shampoos, hair lacquers and other preparations stood at $X per ton in 2022, rising by 3.6% against the previous year. Over the period under review, the export price posted a prominent increase. The most prominent rate of growth was recorded in 2020 an increase of 36%. The export price peaked in 2022 and is likely to see steady growth in the immediate term.

There were significant differences in the average prices for the major foreign markets. In 2022, amid the top suppliers, the country with the highest price was Free Zones ($X per ton), while the average price for exports to the United Arab Emirates ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Yemen (+22.0%), while the prices for the other major destinations experienced more modest paces of growth.

Imports of Shampoos, Hair Lacquers And Other Preparations

Imports into Jordan

Imports of shampoos, hair lacquers and other preparations into Jordan fell notably to X tons in 2022, waning by -35.8% on the previous year's figure. Over the period under review, imports saw a noticeable descent. The most prominent rate of growth was recorded in 2013 when imports increased by 30% against the previous year. Over the period under review, imports of reached the maximum at X tons in 2018; however, from 2019 to 2022, imports remained at a lower figure.

In value terms, imports of shampoos, hair lacquers and other preparations shrank remarkably to $X in 2022. In general, imports recorded a perceptible decrease. The growth pace was the most rapid in 2014 with an increase of 13% against the previous year. Imports peaked at $X in 2018; however, from 2019 to 2022, imports failed to regain momentum.

Imports by Country

The United Arab Emirates (X tons), Saudi Arabia (X tons) and Egypt (X tons) were the main suppliers of imports of shampoos, hair lacquers and other preparations to Jordan, with a combined 55% share of total imports. Italy, Germany, Lebanon, Turkey, Spain, China, the United States, Brazil and France lagged somewhat behind, together accounting for a further 39%.

From 2012 to 2022, the biggest increases were recorded for Brazil (with a CAGR of +73.6%), while purchases for the other leaders experienced more modest paces of growth.

In value terms, Saudi Arabia ($X), Egypt ($X) and the United Arab Emirates ($X) appeared to be the largest shampoo, hair lacquer and other preparations suppliers to Jordan, together comprising 54% of total imports. Germany, Italy, Spain, the United States, Lebanon, Turkey, Brazil, France and China lagged somewhat behind, together accounting for a further 40%.

Brazil, with a CAGR of +69.0%, saw the highest rates of growth with regard to the value of imports, in terms of the main suppliers over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

The average import price for shampoos, hair lacquers and other preparations stood at $X per ton in 2022, picking up by 6.5% against the previous year. Overall, the import price recorded a relatively flat trend pattern. The pace of growth appeared the most rapid in 2020 an increase of 17% against the previous year. Over the period under review, average import prices hit record highs in 2022 and is expected to retain growth in years to come.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was the United States ($X per ton), while the price for Lebanon ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Turkey (+8.6%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform