Jordan: Strawberry Market 2025

Strawberry Market Size in Jordan

The Jordanian strawberry market soared to $X in 2022, increasing by 125% against the previous year. Over the period under review, consumption saw a buoyant increase. As a result, consumption reached the peak level of $X. From 2017 to 2022, the growth of the market failed to regain momentum.

Strawberry Production in Jordan

In value terms, strawberry production skyrocketed to $X in 2022 estimated in export price. Over the period under review, production enjoyed a strong increase. The most prominent rate of growth was recorded in 2020 with an increase of 300% against the previous year. As a result, production attained the peak level of $X. From 2021 to 2022, production growth remained at a somewhat lower figure.

The average yield of strawberries in Jordan totaled X tons per ha in 2022, flattening at the previous year. Overall, the yield showed a slight increase. The pace of growth was the most pronounced in 2018 when the yield increased by 229% against the previous year. As a result, the yield reached the peak level of X tons per ha. From 2019 to 2022, the growth of the average strawberry yield remained at a somewhat lower figure. Despite the increased use of modern agricultural techniques and methods, future yield figures may still be impacted by adverse weather conditions.

The strawberry harvested area in Jordan stood at X ha in 2022, with an increase of 5% compared with the year before. In general, the harvested area enjoyed a measured increase. The pace of growth appeared the most rapid in 2020 with an increase of 109% against the previous year. The strawberry harvested area peaked at X ha in 2016; however, from 2017 to 2022, the harvested area failed to regain momentum.

Strawberry Exports

Exports from Jordan

In 2022, the amount of strawberries exported from Jordan shrank dramatically to X tons, reducing by -62.8% against 2021. In general, exports recorded a noticeable decrease. The most prominent rate of growth was recorded in 2014 when exports increased by 241%. As a result, the exports reached the peak of X tons. From 2015 to 2022, the growth of the exports remained at a lower figure.

In value terms, strawberry exports fell remarkably to $X in 2022. Over the period under review, exports, however, showed a modest expansion. The most prominent rate of growth was recorded in 2014 with an increase of 257%. The exports peaked at $X in 2021, and then declined sharply in the following year.

Exports by Country

The UK (X tons) was the main destination for strawberry exports from Jordan, with a 47% share of total exports. Moreover, strawberry exports to the UK exceeded the volume sent to the second major destination, Saudi Arabia (X tons), twofold. Qatar (X tons) ranked third in terms of total exports with a 14% share.

From 2012 to 2022, the average annual rate of growth in terms of volume to the UK stood at +16.4%. Exports to the other major destinations recorded the following average annual rates of exports growth: Saudi Arabia (+31.4% per year) and Qatar (-1.3% per year).

In value terms, the UK ($X) emerged as the key foreign market for strawberries exports from Jordan, comprising 47% of total exports. The second position in the ranking was taken by Saudi Arabia ($X), with a 20% share of total exports. It was followed by Qatar, with a 14% share.

From 2012 to 2022, the average annual rate of growth in terms of value to the UK totaled +22.2%. Exports to the other major destinations recorded the following average annual rates of exports growth: Saudi Arabia (+38.4% per year) and Qatar (+2.1% per year).

Export Prices by Country

In 2022, the average strawberry export price amounted to $X per ton, dropping by -3.9% against the previous year. Over the period under review, export price indicated a noticeable increase from 2012 to 2022: its price increased at an average annual rate of +3.6% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, strawberry export price increased by +76.4% against 2019 indices. The growth pace was the most rapid in 2020 when the average export price increased by 38% against the previous year. The export price peaked at $X per ton in 2021, and then declined in the following year.

Average prices varied noticeably for the major foreign markets. In 2022, amid the top suppliers, the countries with the highest prices were Oman ($X per ton) and Iraq ($X per ton), while the average price for exports to Kuwait ($X per ton) and Qatar ($X per ton) were amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Saudi Arabia (+5.3%), while the prices for the other major destinations experienced more modest paces of growth.

Strawberry Imports

Imports into Jordan

In 2022, imports of strawberries into Jordan contracted markedly to X tons, shrinking by -32.5% on the previous year. Over the period under review, imports recorded a dramatic slump. The growth pace was the most rapid in 2018 when imports increased by 291% against the previous year. As a result, imports attained the peak of X tons. From 2019 to 2022, the growth of imports remained at a lower figure.

In value terms, strawberry imports fell remarkably to $X in 2022. In general, imports faced a sharp descent. The pace of growth appeared the most rapid in 2021 with an increase of 376% against the previous year. Imports peaked at $X in 2014; however, from 2015 to 2022, imports remained at a lower figure.

Imports by Country

Egypt (X tons), the United States (X tons) and Palestine (X kg) were the main suppliers of strawberry imports to Jordan, with a combined 99% share of total imports.

From 2012 to 2022, the most notable rate of growth in terms of purchases, amongst the main suppliers, was attained by the United States (with a CAGR of -4.9%), while imports for the other leaders experienced a decline.

In value terms, the largest strawberry suppliers to Jordan were Egypt ($X), the United States ($X) and Palestine ($X), with a combined 99% share of total imports.

In terms of the main suppliers, the United States, with a CAGR of -5.7%, recorded the highest rates of growth with regard to the value of imports, over the period under review, while purchases for the other leaders experienced a decline.

Import Prices by Country

The average strawberry import price stood at $X per ton in 2022, falling by -10.4% against the previous year. Over the period under review, the import price, however, showed noticeable growth. The growth pace was the most rapid in 2019 an increase of 74% against the previous year. The import price peaked at $X per ton in 2021, and then dropped in the following year.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was Egypt ($X per ton), while the price for Syrian Arab Republic ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Palestine (+5.7%), while the prices for the other major suppliers experienced mixed trend patterns.

Source: IndexBox Platform