Jordan: Sunglasses Market 2024

Sunglasses Market Size in Jordan

In 2022, the Jordanian sunglasses market increased by 3.2% to $X, rising for the second year in a row after five years of decline. Overall, consumption saw strong growth. Over the period under review, the market attained the maximum level at $X in 2015; however, from 2016 to 2022, consumption failed to regain momentum.

Sunglasses Exports

Exports from Jordan

In 2022, sunglasses exports from Jordan skyrocketed to X units, picking up by 550% on the year before. Over the period under review, exports, however, faced a abrupt decrease. The most prominent rate of growth was recorded in 2021 with an increase of 609%. The exports peaked at X units in 2012; however, from 2013 to 2022, the exports failed to regain momentum.

In value terms, sunglasses exports skyrocketed to $X in 2022. In general, exports, however, recorded a abrupt decrease. Over the period under review, the exports reached the maximum at $X in 2012; however, from 2013 to 2022, the exports remained at a lower figure.

Exports by Country

The United Arab Emirates (X units) was the main destination for sunglasses exports from Jordan, with a 58% share of total exports. Moreover, sunglasses exports to the United Arab Emirates exceeded the volume sent to the second major destination, Free Zones (X units), fivefold. The third position in this ranking was taken by Turkey (X units), with an 8.8% share.

From 2012 to 2022, the average annual growth rate of volume to the United Arab Emirates totaled +69.7%. Exports to the other major destinations recorded the following average annual rates of exports growth: Free Zones (-5.8% per year) and Turkey (+40.1% per year).

In value terms, the United Arab Emirates ($X) emerged as the key foreign market for sunglasses exports from Jordan, comprising 58% of total exports. The second position in the ranking was taken by Free Zones ($X), with an 11% share of total exports. It was followed by Turkey, with an 8.8% share.

From 2012 to 2022, the average annual rate of growth in terms of value to the United Arab Emirates totaled +80.4%. Exports to the other major destinations recorded the following average annual rates of exports growth: Free Zones (+0.0% per year) and Turkey (+16.8% per year).

Export Prices by Country

The average sunglasses export price stood at $X per unit in 2022, rising by 4% against the previous year. In general, the export price continues to indicate buoyant growth. The most prominent rate of growth was recorded in 2018 an increase of 86% against the previous year. The export price peaked at $X per unit in 2019; however, from 2020 to 2022, the export prices stood at a somewhat lower figure.

Average prices varied noticeably for the major export markets. In 2022, amid the top suppliers, the highest price was recorded for prices to Iraq ($X per unit) and Italy ($X per unit), while the average price for exports to Free Zones ($X per unit) and the United Arab Emirates ($X per unit) were amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Lebanon (+24.1%), while the prices for the other major destinations experienced more modest paces of growth.

Sunglasses Imports

Imports into Jordan

In 2022, purchases abroad of sunglasses increased by 34% to X units, rising for the second consecutive year after four years of decline. Overall, total imports indicated prominent growth from 2012 to 2022: its volume increased at an average annual rate of +5.8% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, imports increased by +143.0% against 2020 indices. The pace of growth was the most pronounced in 2021 with an increase of 81%. Imports peaked in 2022 and are likely to continue growth in the immediate term.

In value terms, sunglasses imports amounted to $X in 2022. In general, total imports indicated a temperate increase from 2012 to 2022: its value increased at an average annual rate of +2.2% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, imports increased by +84.4% against 2020 indices. The pace of growth was the most pronounced in 2021 with an increase of 83% against the previous year. Over the period under review, imports attained the peak figure at $X in 2015; however, from 2016 to 2022, imports remained at a lower figure.

Imports by Country

Italy (X units), China (X units) and Turkey (X units) were the main suppliers of sunglasses imports to Jordan, together accounting for 96% of total imports.

From 2012 to 2022, the most notable rate of growth in terms of purchases, amongst the main suppliers, was attained by Turkey (with a CAGR of +75.3%), while imports for the other leaders experienced more modest paces of growth.

In value terms, the largest sunglasses suppliers to Jordan were Italy ($X), China ($X) and Turkey ($X), with a combined 93% share of total imports.

Among the main suppliers, Turkey, with a CAGR of +66.8%, recorded the highest rates of growth with regard to the value of imports, over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

The average sunglasses import price stood at $X per unit in 2022, dropping by -25.1% against the previous year. Overall, the import price continues to indicate a noticeable setback. The growth pace was the most rapid in 2020 when the average import price increased by 1.3%. Over the period under review, average import prices attained the peak figure at $X per unit in 2012; however, from 2013 to 2022, import prices stood at a somewhat lower figure.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was the United Arab Emirates ($X per unit), while the price for Italy ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by the United Arab Emirates (+14.1%), while the prices for the other major suppliers experienced mixed trend patterns.

Source: IndexBox Platform