Kazakhstan: Market for Beauty, Make-Up And Skin Care Preparations 2024

Market Size for Beauty, Make-Up And Skin Care Preparations in Kazakhstan

The Kazakh market for beauty, make-up and skin care preparations skyrocketed to $X in 2022, surging by 20% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). Overall, the total consumption indicated temperate growth from 2012 to 2022: its value increased at an average annual rate of +3.9% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, consumption increased by +134.2% against 2017 indices. Consumption of peaked in 2022 and is expected to retain growth in years to come.

Exports of Beauty, Make-Up And Skin Care Preparations

Exports from Kazakhstan

In 2022, shipments abroad of beauty, make-up and skin care preparations increased by 21% to X tons, rising for the second year in a row after three years of decline. Overall, exports continue to indicate buoyant growth. The most prominent rate of growth was recorded in 2017 when exports increased by 229% against the previous year. As a result, the exports attained the peak of X tons. From 2018 to 2022, the growth of the exports of remained at a lower figure.

In value terms, exports of beauty, make-up and skin care preparations soared to $X in 2022. Over the period under review, exports showed prominent growth. The pace of growth appeared the most rapid in 2021 when exports increased by 131%. Over the period under review, the exports of reached the peak figure at $X in 2017; however, from 2018 to 2022, the exports failed to regain momentum.

Exports by Country

Russia (X tons) was the main destination for exports of beauty, make-up and skin care preparations from Kazakhstan, accounting for a 60% share of total exports. Moreover, exports of beauty, make-up and skin care preparations to Russia exceeded the volume sent to the second major destination, Kyrgyzstan (X tons), twofold. The third position in this ranking was held by Mongolia (X tons), with a 7.5% share.

From 2012 to 2022, the average annual rate of growth in terms of volume to Russia stood at +70.2%. Exports to the other major destinations recorded the following average annual rates of exports growth: Kyrgyzstan (-4.6% per year) and Mongolia (+7.9% per year).

In value terms, Russia ($X) emerged as the key foreign market for beauty, make-up and skin care preparations exports from Kazakhstan, comprising 62% of total exports. The second position in the ranking was taken by Kyrgyzstan ($X), with a 17% share of total exports. It was followed by Mongolia, with a 15% share.

From 2012 to 2022, the average annual rate of growth in terms of value to Russia stood at +79.8%. Exports to the other major destinations recorded the following average annual rates of exports growth: Kyrgyzstan (-7.4% per year) and Mongolia (+15.3% per year).

Export Prices by Country

In 2022, the average export price for beauty, make-up and skin care preparations amounted to $X per ton, increasing by 60% against the previous year. Over the period under review, the export price showed a relatively flat trend pattern. Over the period under review, the average export prices hit record highs at $X per ton in 2016; however, from 2017 to 2022, the export prices failed to regain momentum.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was Mongolia ($X per ton), while the average price for exports to Turkmenistan ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Mongolia (+6.9%), while the prices for the other major destinations experienced more modest paces of growth.

Imports of Beauty, Make-Up And Skin Care Preparations

Imports into Kazakhstan

In 2022, purchases abroad of beauty, make-up and skin care preparations increased by 8.4% to X tons, rising for the sixth year in a row after three years of decline. Over the period under review, total imports indicated resilient growth from 2012 to 2022: its volume increased at an average annual rate of +5.2% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, imports increased by +94.5% against 2016 indices. The most prominent rate of growth was recorded in 2017 when imports increased by 17% against the previous year. Over the period under review, imports of attained the maximum in 2022 and are likely to see steady growth in the immediate term.

In value terms, imports of beauty, make-up and skin care preparations surged to $X in 2022. Overall, total imports indicated a measured increase from 2012 to 2022: its value increased at an average annual rate of +3.6% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, imports increased by +120.4% against 2016 indices. The pace of growth was the most pronounced in 2019 when imports increased by 32%. Over the period under review, imports of hit record highs in 2022 and are likely to see steady growth in the near future.

Imports by Country

In 2022, Russia (X tons) constituted the largest supplier of beauty, make-up and skin care preparations to Kazakhstan, with a 52% share of total imports. Moreover, imports of beauty, make-up and skin care preparations from Russia exceeded the figures recorded by the second-largest supplier, China (X tons), threefold. The third position in this ranking was held by South Korea (X tons), with a 7.1% share.

From 2012 to 2022, the average annual growth rate of volume from Russia amounted to +6.0%. The remaining supplying countries recorded the following average annual rates of imports growth: China (+18.7% per year) and South Korea (+40.1% per year).

In value terms, Russia ($X) constituted the largest supplier of beauty, make-up and skin care preparations to Kazakhstan, comprising 44% of total imports. The second position in the ranking was held by the United States ($X), with a 9.5% share of total imports. It was followed by France, with an 8.3% share.

From 2012 to 2022, the average annual rate of growth in terms of value from Russia amounted to +4.5%. The remaining supplying countries recorded the following average annual rates of imports growth: the United States (+2.0% per year) and France (-3.2% per year).

Import Prices by Country

In 2022, the average import price for beauty, make-up and skin care preparations amounted to $X per ton, picking up by 16% against the previous year. In general, the import price, however, continues to indicate a slight descent. The pace of growth was the most pronounced in 2019 an increase of 25% against the previous year. Over the period under review, average import prices hit record highs at $X per ton in 2012; however, from 2013 to 2022, import prices remained at a lower figure.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was France ($X per ton), while the price for China ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by the United States (+6.6%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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