Kazakhstan: Soft Drink Market 2024

Soft Drink Market Size in Kazakhstan

In 2021, the Kazakh soft drink market increased by 4.1% to $X, rising for the fourth consecutive year after four years of decline. In general, consumption continues to indicate a relatively flat trend pattern. As a result, consumption reached the peak level of $X. From 2014 to 2021, the growth of the market remained at a somewhat lower figure.

Soft Drink Production in Kazakhstan

In value terms, soft drink production reduced modestly to $X in 2021 estimated in export price. Overall, production continues to indicate a slight decrease. The most prominent rate of growth was recorded in 2013 when the production volume increased by 38% against the previous year. As a result, production reached the peak level of $X. From 2014 to 2021, production growth remained at a lower figure.

Soft Drink Exports

Exports from Kazakhstan

In 2021, shipments abroad of soft drinks decreased by -38.8% to X litres, falling for the second consecutive year after three years of growth. Over the period under review, exports, however, recorded a noticeable increase. The growth pace was the most rapid in 2017 when exports increased by 64%. The exports peaked at X litres in 2019; however, from 2020 to 2021, the exports stood at a somewhat lower figure.

In value terms, soft drink exports expanded slightly to $X in 2021. The total export value increased at an average annual rate of +3.0% from 2012 to 2021; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. The growth pace was the most rapid in 2013 when exports increased by 41%. The exports peaked at $X in 2014; however, from 2015 to 2021, the exports stood at a somewhat lower figure.

Exports by Country

Kyrgyzstan (X litres) was the main destination for soft drink exports from Kazakhstan, accounting for a 72% share of total exports. Moreover, soft drink exports to Kyrgyzstan exceeded the volume sent to the second major destination, Russia (X litres), threefold. The third position in this ranking was held by Uzbekistan (X litres), with a 1.7% share.

From 2012 to 2021, the average annual growth rate of volume to Kyrgyzstan totaled +3.8%. Exports to the other major destinations recorded the following average annual rates of exports growth: Russia (+16.4% per year) and Uzbekistan (+80.5% per year).

In value terms, Kyrgyzstan ($X) remains the key foreign market for soft drink exports from Kazakhstan, comprising 69% of total exports. The second position in the ranking was held by Russia ($X), with a 22% share of total exports. It was followed by Uzbekistan, with a 2.1% share.

From 2012 to 2021, the average annual growth rate of value to Kyrgyzstan amounted to +3.9%. Exports to the other major destinations recorded the following average annual rates of exports growth: Russia (+16.0% per year) and Uzbekistan (+74.6% per year).

Export Prices by Country

The average soft drink export price stood at $X per litre in 2021, with an increase of 69% against the previous year. Over the period under review, the export price saw a relatively flat trend pattern. Over the period under review, the average export prices hit record highs at $X per litre in 2013; however, from 2014 to 2021, the export prices stood at a somewhat lower figure.

Prices varied noticeably country of destination: the country with the highest price was Tajikistan ($X per litre), while the average price for exports to Kyrgyzstan ($X per litre) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to Tajikistan (+6.2%), while the prices for the other major destinations experienced mixed trend patterns.

Soft Drink Imports

Imports into Kazakhstan

In 2021, the amount of soft drinks imported into Kazakhstan surged to X litres, jumping by 47% against 2020. In general, imports enjoyed prominent growth. The pace of growth was the most pronounced in 2017 with an increase of 119% against the previous year. Imports peaked in 2021 and are expected to retain growth in the near future.

In value terms, soft drink imports soared to $X in 2021. Over the period under review, imports recorded a remarkable increase. The growth pace was the most rapid in 2017 when imports increased by 118%. Over the period under review, imports reached the maximum in 2021 and are likely to see steady growth in the immediate term.

Imports by Country

In 2021, Russia (X litres) constituted the largest soft drink supplier to Kazakhstan, accounting for a 82% share of total imports. Moreover, soft drink imports from Russia exceeded the figures recorded by the second-largest supplier, Kyrgyzstan (X litres), tenfold. The third position in this ranking was taken by Tajikistan (X litres), with a 3% share.

From 2012 to 2021, the average annual growth rate of volume from Russia stood at +22.7%. The remaining supplying countries recorded the following average annual rates of imports growth: Kyrgyzstan (+25.5% per year) and Tajikistan (+61.0% per year).

In value terms, Russia ($X) constituted the largest supplier of soft drink to Kazakhstan, comprising 80% of total imports. The second position in the ranking was held by Kyrgyzstan ($X), with a 3.9% share of total imports. It was followed by Austria, with a 3.3% share.

From 2012 to 2021, the average annual growth rate of value from Russia totaled +21.6%. The remaining supplying countries recorded the following average annual rates of imports growth: Kyrgyzstan (+20.5% per year) and Austria (-4.8% per year).

Import Prices by Country

In 2021, the average soft drink import price amounted to $X per litre, surging by 15% against the previous year. In general, the import price, however, showed a noticeable shrinkage. The import price peaked at $X per litre in 2013; however, from 2014 to 2021, import prices stood at a somewhat lower figure.

There were significant differences in the average prices amongst the major supplying countries. In 2021, the country with the highest price was Austria ($X per litre), while the price for Kyrgyzstan ($X per litre) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Ukraine (+1.0%), while the prices for the other major suppliers experienced mixed trend patterns.

Source: IndexBox Platform

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