Kazakhstan: Toothpaste Market 2025

Toothpaste Market Size in Kazakhstan

The Kazakh toothpaste market surged to $X in 2021, picking up by 24% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). Overall, the total consumption indicated a temperate expansion from 2012 to 2021: its value increased at an average annual rate of +4.2% over the last nine-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Over the period under review, the market attained the maximum level in 2021 and is likely to see steady growth in the near future.

Toothpaste Exports

Exports from Kazakhstan

In 2021, toothpaste exports from Kazakhstan contracted notably to X tons, reducing by -29.7% on the year before. In general, exports continue to indicate a deep downturn. The most prominent rate of growth was recorded in 2017 when exports increased by 162%. Over the period under review, the exports reached the peak figure at X tons in 2013; however, from 2014 to 2021, the exports remained at a lower figure.

In value terms, toothpaste exports reduced remarkably to $X in 2021. Overall, exports saw a deep downturn. The most prominent rate of growth was recorded in 2017 when exports increased by 205% against the previous year. The exports peaked at $X in 2013; however, from 2014 to 2021, the exports remained at a lower figure.

Exports by Country

Kyrgyzstan (X tons) was the main destination for toothpaste exports from Kazakhstan, accounting for a 56% share of total exports. Moreover, toothpaste exports to Kyrgyzstan exceeded the volume sent to the second major destination, Tajikistan (X tons), twofold.

From 2012 to 2021, the average annual rate of growth in terms of volume to Kyrgyzstan totaled -8.7%. Exports to the other major destinations recorded the following average annual rates of exports growth: Tajikistan (-13.6% per year) and Russia (+51.6% per year).

In value terms, Kyrgyzstan ($X) remains the key foreign market for toothpaste, denture cleaners and other dentifrices exports from Kazakhstan, comprising 67% of total exports. The second position in the ranking was held by Tajikistan ($X), with a 27% share of total exports.

From 2012 to 2021, the average annual growth rate of value to Kyrgyzstan stood at -12.7%. Exports to the other major destinations recorded the following average annual rates of exports growth: Tajikistan (-18.6% per year) and Russia (+26.6% per year).

Export Prices by Country

The average toothpaste export price stood at $X per ton in 2021, falling by -13.9% against the previous year. Overall, the export price showed a drastic downturn. The pace of growth appeared the most rapid in 2017 an increase of 16%. Over the period under review, the average export prices attained the maximum at $X per ton in 2012; however, from 2013 to 2021, the export prices remained at a lower figure.

There were significant differences in the average prices for the major overseas markets. In 2021, the country with the highest price was Kyrgyzstan ($X per ton), while the average price for exports to Russia ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to Mongolia (-1.1%), while the prices for the other major destinations experienced a decline.

Toothpaste Imports

Imports into Kazakhstan

In 2021, approx. X tons of toothpaste, denture cleaners and other dentifrices were imported into Kazakhstan; growing by 17% compared with 2020. In general, total imports indicated a pronounced increase from 2012 to 2021: its volume increased at an average annual rate of +4.8% over the last nine-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, imports increased by +127.2% against 2016 indices. The growth pace was the most rapid in 2017 with an increase of 79% against the previous year. Over the period under review, imports hit record highs in 2021 and are expected to retain growth in the immediate term.

In value terms, toothpaste imports surged to $X in 2021. Overall, total imports indicated a notable expansion from 2012 to 2021: its value increased at an average annual rate of +3.3% over the last nine-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. The pace of growth appeared the most rapid in 2013 with an increase of 41% against the previous year. As a result, imports attained the peak of $X. From 2014 to 2021, the growth of imports remained at a lower figure.

Imports by Country

China (X tons), Russia (X tons) and Slovakia (X tons) were the main suppliers of toothpaste imports to Kazakhstan, with a combined 87% share of total imports. Germany, the United States and the United Arab Emirates lagged somewhat behind, together comprising a further 8.8%.

From 2012 to 2021, the biggest increases were recorded for the United Arab Emirates (with a CAGR of +33.4%), while purchases for the other leaders experienced more modest paces of growth.

In value terms, Russia ($X), China ($X) and the United States ($X) constituted the largest toothpaste suppliers to Kazakhstan, together accounting for 80% of total imports. Germany, Slovakia and the United Arab Emirates lagged somewhat behind, together comprising a further 15%.

In terms of the main suppliers, the United Arab Emirates, with a CAGR of +45.8%, recorded the highest growth rate of the value of imports, over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

The average toothpaste import price stood at $X per ton in 2021, with an increase of 7.2% against the previous year. Over the period under review, the import price, however, saw a mild downturn. The most prominent rate of growth was recorded in 2013 when the average import price increased by 25% against the previous year. As a result, import price attained the peak level of $X per ton. From 2014 to 2021, the average import prices remained at a lower figure.

There were significant differences in the average prices amongst the major supplying countries. In 2021, the country with the highest price was the United States ($X per ton), while the price for China ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by the United Arab Emirates (+9.2%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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