Kenya: Apple Juice Market 2024

Apple Juice Market Size in Kenya

The Kenyan apple juice market expanded notably to $X in 2021, picking up by 13% against the previous year. Over the period under review, the total consumption indicated moderate growth from 2012 to 2021: its value increased at an average annual rate of +2.6% over the last nine-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, consumption decreased by -10.1% against 2019 indices. Over the period under review, the market hit record highs at $X in 2019; however, from 2020 to 2021, consumption stood at a somewhat lower figure.

Apple Juice Production in Kenya

In value terms, apple juice production expanded significantly to $X in 2021 estimated in export price. In general, the total production indicated a pronounced increase from 2012 to 2021: its value increased at an average annual rate of +2.1% over the last nine-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, production decreased by -10.4% against 2019 indices. The pace of growth appeared the most rapid in 2017 with an increase of 39%. Over the period under review, production attained the maximum level at $X in 2019; however, from 2020 to 2021, production stood at a somewhat lower figure.

Apple Juice Exports

Exports from Kenya

In 2021, the amount of apple juice (single strength) exported from Kenya contracted remarkably to X tons, which is down by -85% against the previous year's figure. Overall, exports continue to indicate a significant decline. The pace of growth was the most pronounced in 2019 when exports increased by 393%. The exports peaked at X tons in 2012; however, from 2013 to 2021, the exports stood at a somewhat lower figure.

In value terms, apple juice exports dropped notably to $X in 2021. In general, exports saw a dramatic slump. The pace of growth appeared the most rapid in 2019 with an increase of 550% against the previous year. The exports peaked at $X in 2012; however, from 2013 to 2021, the exports failed to regain momentum.

Exports by Country

Democratic Republic of the Congo (X tons) was the main destination for apple juice exports from Kenya, with a 69% share of total exports. Moreover, apple juice exports to Democratic Republic of the Congo exceeded the volume sent to the second major destination, Rwanda (X kg), sixfold. The third position in this ranking was held by Guinea (X kg), with an 8.9% share.

From 2012 to 2021, the average annual rate of growth in terms of volume to Democratic Republic of the Congo stood at -26.3%. Exports to the other major destinations recorded the following average annual rates of exports growth: Rwanda (-29.7% per year) and Guinea (0.0% per year).

In value terms, Democratic Republic of the Congo ($X) remains the key foreign market for apple juice (single strength) exports from Kenya, comprising 65% of total exports. The second position in the ranking was taken by Rwanda ($X), with a 19% share of total exports. It was followed by Seychelles, with a 10% share.

From 2012 to 2021, the average annual rate of growth in terms of value to Democratic Republic of the Congo stood at -24.4%. Exports to the other major destinations recorded the following average annual rates of exports growth: Rwanda (-33.8% per year) and Seychelles (-32.8% per year).

Export Prices by Country

The average apple juice export price stood at $X per ton in 2021, waning by -20.1% against the previous year. Overall, the export price continues to indicate a slight decrease. The pace of growth appeared the most rapid in 2013 when the average export price increased by 86%. As a result, the export price reached the peak level of $X per ton. From 2014 to 2021, the average export prices remained at a lower figure.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was Rwanda ($X per ton), while the average price for exports to Guinea ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to Democratic Republic of the Congo (+2.7%), while the prices for the other major destinations experienced a decline.

Apple Juice Imports

Imports into Kenya

For the third year in a row, Kenya recorded growth in overseas purchases of apple juice (single strength), which increased by 19% to X tons in 2021. Overall, imports saw a relatively flat trend pattern. The pace of growth appeared the most rapid in 2017 with an increase of 181%. Over the period under review, imports attained the maximum at X tons in 2014; however, from 2015 to 2021, imports failed to regain momentum.

In value terms, apple juice imports surged to $X in 2021. Over the period under review, imports continue to indicate a relatively flat trend pattern. The pace of growth was the most pronounced in 2017 when imports increased by 169% against the previous year. Over the period under review, imports reached the peak figure at $X in 2014; however, from 2015 to 2021, imports stood at a somewhat lower figure.

Imports by Country

Cyprus (X tons), South Africa (X tons) and Turkey (X tons) were the main suppliers of apple juice imports to Kenya, together accounting for 60% of total imports. These countries were followed by Rwanda, Egypt, the Netherlands, the United Arab Emirates and the UK, which together accounted for a further 7.7%.

From 2012 to 2021, the most notable rate of growth in terms of purchases, amongst the main suppliers, was attained by Rwanda (with a CAGR of +17.9%), while imports for the other leaders experienced mixed trend patterns.

In value terms, the largest apple juice suppliers to Kenya were Cyprus ($X), South Africa ($X) and Rwanda ($X), with a combined 57% share of total imports.

Rwanda, with a CAGR of +17.4%, saw the highest growth rate of the value of imports, in terms of the main suppliers over the period under review, while purchases for the other leaders experienced mixed trend patterns.

Import Prices by Country

The average apple juice import price stood at $X per ton in 2021, surging by 5.4% against the previous year. Over the period under review, the import price recorded a relatively flat trend pattern. The pace of growth was the most pronounced in 2020 when the average import price increased by 10%. Over the period under review, average import prices reached the maximum at $X per ton in 2014; however, from 2015 to 2021, import prices remained at a lower figure.

There were significant differences in the average prices amongst the major supplying countries. In 2021, amid the top importers, the country with the highest price was Rwanda ($X per ton), while the price for Egypt ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by the United Arab Emirates (+4.3%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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