Kenya: Athletic Footwear Market 2025

Athletic Footwear Market Size in Kenya

The Kenyan athletic footwear market fell remarkably to $X in 2022, with a decrease of -26.2% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). Over the period under review, consumption continues to indicate a abrupt curtailment. As a result, consumption attained the peak level of $X. From 2018 to 2022, the growth of the market remained at a lower figure.

Athletic Footwear Exports

Exports from Kenya

After four years of growth, overseas shipments of athletic footwear decreased by -41.8% to X pairs in 2022. Overall, exports, however, recorded a remarkable increase. The most prominent rate of growth was recorded in 2015 with an increase of 1,781%. Over the period under review, the exports attained the maximum at X pairs in 2021, and then fell significantly in the following year.

In value terms, athletic footwear exports dropped sharply to $X in 2022. In general, exports, however, continue to indicate a significant increase. The pace of growth was the most pronounced in 2015 with an increase of 3,223%. Over the period under review, the exports reached the maximum at $X in 2021, and then fell dramatically in the following year.

Exports by Country

The United States (X pairs) was the main destination for athletic footwear exports from Kenya, with a 86% share of total exports. Moreover, athletic footwear exports to the United States exceeded the volume sent to the second major destination, Germany (X pairs), more than tenfold. The third position in this ranking was held by Somalia (X pairs), with a 3.1% share.

From 2012 to 2022, the average annual growth rate of volume to the United States amounted to +125.0%. Exports to the other major destinations recorded the following average annual rates of exports growth: Germany (+44.6% per year) and Somalia (+12.8% per year).

In value terms, the United States ($X) remains the key foreign market for athletic footwear exports from Kenya, comprising 81% of total exports. The second position in the ranking was held by Germany ($X), with a 9.9% share of total exports. It was followed by Somalia, with a 1.8% share.

From 2012 to 2022, the average annual growth rate of value to the United States stood at +135.0%. Exports to the other major destinations recorded the following average annual rates of exports growth: Germany (+46.1% per year) and Somalia (+9.5% per year).

Export Prices by Country

In 2022, the average athletic footwear export price amounted to $X per pair, remaining constant against the previous year. Over the period under review, the export price, however, saw prominent growth. The pace of growth appeared the most rapid in 2015 an increase of 77% against the previous year. The export price peaked at $X per pair in 2021, and then reduced in the following year.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was Germany ($X per pair), while the average price for exports to Democratic Republic of the Congo ($X per pair) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to the United Arab Emirates (+35.5%), while the prices for the other major destinations experienced more modest paces of growth.

Athletic Footwear Imports

Imports into Kenya

Athletic footwear imports into Kenya declined remarkably to X pairs in 2022, shrinking by -25.6% compared with the year before. Overall, imports continue to indicate a abrupt setback. The growth pace was the most rapid in 2017 with an increase of 542%. As a result, imports attained the peak of X pairs. From 2018 to 2022, the growth of imports remained at a lower figure.

In value terms, athletic footwear imports fell significantly to $X in 2022. Over the period under review, imports recorded a deep slump. The most prominent rate of growth was recorded in 2017 with an increase of 475%. As a result, imports attained the peak of $X. From 2018 to 2022, the growth of imports remained at a lower figure.

Imports by Country

China (X pairs), the United Arab Emirates (X pairs) and Vietnam (X pairs) were the main suppliers of athletic footwear imports to Kenya, with a combined 75% share of total imports. Mauritius, Uganda, the UK, South Africa and Bangladesh lagged somewhat behind, together accounting for a further 19%.

From 2012 to 2022, the biggest increases were recorded for Mauritius (with a CAGR of +14.1%), while purchases for the other leaders experienced more modest paces of growth.

In value terms, the United Arab Emirates ($X) constituted the largest supplier of athletic footwear to Kenya, comprising 53% of total imports. The second position in the ranking was taken by Vietnam ($X), with a 17% share of total imports. It was followed by China, with a 12% share.

From 2012 to 2022, the average annual growth rate of value from the United Arab Emirates amounted to -11.1%. The remaining supplying countries recorded the following average annual rates of imports growth: Vietnam (+10.3% per year) and China (+12.8% per year).

Import Prices by Country

In 2022, the average athletic footwear import price amounted to $X per pair, declining by -8% against the previous year. Overall, the import price, however, saw a tangible increase. The most prominent rate of growth was recorded in 2020 when the average import price increased by 169%. The import price peaked at $X per pair in 2021, and then fell in the following year.

There were significant differences in the average prices amongst the major supplying countries. In 2022, amid the top importers, the country with the highest price was the United Arab Emirates ($X per pair), while the price for Uganda ($X per pair) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Bangladesh (+18.6%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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