Kenya: Blueberry And Cranberry Market 2024

Blueberry And Cranberry Market Size in Kenya

The Kenyan blueberry and cranberry market fell sharply to $X in 2022, dropping by -16.2% against the previous year. Over the period under review, the total consumption indicated a tangible increase from 2012 to 2022: its value increased at an average annual rate of +2.3% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, consumption increased by +18.7% against 2020 indices. Over the period under review, the market hit record highs at $X in 2021, and then contracted significantly in the following year.

Blueberry And Cranberry Production in Kenya

In value terms, blueberry and cranberry production declined modestly to $X in 2022 estimated in export price. In general, production recorded buoyant growth. The most prominent rate of growth was recorded in 2018 when the production volume increased by 54% against the previous year. Blueberry and cranberry production peaked at $X in 2019; however, from 2020 to 2022, production failed to regain momentum.

The average yield of blueberries and cranberries in Kenya was estimated at less than X kg per ha in 2022, approximately equating 2021. Over the period under review, the yield saw a relatively flat trend pattern. Despite the increased use of modern agricultural techniques and methods, future yield figures may still be impacted by adverse weather conditions.

In 2022, approx. less than X ha of blueberries and cranberries were harvested in Kenya; approximately reflecting 2021 figures. Overall, the harvested area showed a relatively flat trend pattern.

Blueberry And Cranberry Exports

Exports from Kenya

In 2022, shipments abroad of blueberries and cranberries was finally on the rise to reach X tons for the first time since 2019, thus ending a two-year declining trend. In general, exports enjoyed a significant increase. The most prominent rate of growth was recorded in 2015 with an increase of 3,105% against the previous year. As a result, the exports reached the peak of X tons. From 2016 to 2022, the growth of the exports failed to regain momentum.

In value terms, blueberry and cranberry exports soared to $X in 2022. Overall, exports posted significant growth. The pace of growth appeared the most rapid in 2015 when exports increased by 3,520%. The exports peaked at $X in 2019; however, from 2020 to 2022, the exports stood at a somewhat lower figure.

Exports by Country

The UK (X tons), the United Arab Emirates (X tons) and Saudi Arabia (X tons) were the main destinations of blueberry and cranberry exports from Kenya, together accounting for 59% of total exports.

From 2012 to 2022, the biggest increases were recorded for the United Arab Emirates (with a CAGR of +78.0%), while shipments for the other leaders experienced more modest paces of growth.

In value terms, the United Arab Emirates ($X), the UK ($X) and Saudi Arabia ($X) constituted the largest markets for blueberry and cranberry exported from Kenya worldwide, with a combined 60% share of total exports.

The United Arab Emirates, with a CAGR of +110.7%, recorded the highest rates of growth with regard to the value of exports, among the main countries of destination over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

The average blueberry and cranberry export price stood at $X per ton in 2022, declining by -2% against the previous year. In general, the export price, however, saw a strong expansion. The pace of growth was the most pronounced in 2018 when the average export price increased by 90%. The export price peaked at $X per ton in 2019; however, from 2020 to 2022, the export prices stood at a somewhat lower figure.

There were significant differences in the average prices for the major overseas markets. In 2022, amid the top suppliers, the country with the highest price was Singapore ($X per ton), while the average price for exports to the Netherlands ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Rwanda (+22.9%), while the prices for the other major destinations experienced more modest paces of growth.

Blueberry And Cranberry Imports

Imports into Kenya

In 2022, the amount of blueberries and cranberries imported into Kenya contracted modestly to X tons, approximately equating the previous year. Overall, imports saw a noticeable contraction. The pace of growth appeared the most rapid in 2014 with an increase of 379% against the previous year. Imports peaked at X tons in 2016; however, from 2017 to 2022, imports remained at a lower figure.

In value terms, blueberry and cranberry imports expanded notably to $X in 2022. Over the period under review, imports recorded a deep reduction. The growth pace was the most rapid in 2014 with an increase of 348% against the previous year. As a result, imports reached the peak of $X. From 2015 to 2022, the growth of imports remained at a lower figure.

Imports by Country

South Africa (X kg), the United States (X kg) and the United Arab Emirates (X kg) were the main suppliers of blueberry and cranberry imports to Kenya, together accounting for 73% of total imports.

From 2012 to 2022, the biggest increases were recorded for the United States (with a CAGR of +17.5%), while purchases for the other leaders experienced more modest paces of growth.

In value terms, the largest blueberry and cranberry suppliers to Kenya were the United States ($X), Chile ($X) and the United Arab Emirates ($X), together comprising 63% of total imports.

Among the main suppliers, the United Arab Emirates, with a CAGR of +18.2%, recorded the highest growth rate of the value of imports, over the period under review, while purchases for the other leaders experienced mixed trend patterns.

Import Prices by Country

In 2022, the average blueberry and cranberry import price amounted to $X per ton, growing by 13% against the previous year. In general, the import price, however, continues to indicate a noticeable decrease. The pace of growth was the most pronounced in 2017 when the average import price increased by 94%. Over the period under review, average import prices reached the maximum at $X per ton in 2018; however, from 2019 to 2022, import prices stood at a somewhat lower figure.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was Chile ($X per ton), while the price for South Africa ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Spain (+5.4%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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