Kenya: Brassiere Market 2025

Brassiere Market Size in Kenya

The Kenyan brassiere market dropped to $X in 2021, with a decrease of -2.9% against the previous year. Overall, the total consumption indicated a notable increase from 2012 to 2021: its value increased at an average annual rate of +4.6% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, consumption increased by +3.1% against 2019 indices. Over the period under review, the market reached the maximum level at $X in 2018; however, from 2019 to 2021, consumption stood at a somewhat lower figure.

Brassiere Production in Kenya

In value terms, brassiere production reduced to $X in 2021 estimated in export price. In general, the total production indicated a temperate increase from 2012 to 2021: its value increased at an average annual rate of +4.7% over the last nine-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, production increased by +7.8% against 2019 indices. The pace of growth appeared the most rapid in 2014 with an increase of 50%. Over the period under review, production hit record highs at $X in 2018; however, from 2019 to 2021, production failed to regain momentum.

Brassiere Exports

Exports from Kenya

In 2021, after four years of decline, there was significant growth in overseas shipments of brassieres of textile materials, whether or not elasticated, when their volume increased by 35% to X units. Over the period under review, exports showed significant growth. The most prominent rate of growth was recorded in 2014 with an increase of 838%. Over the period under review, the exports hit record highs at X units in 2016; however, from 2017 to 2021, the exports stood at a somewhat lower figure.

In value terms, brassiere exports surged to $X in 2021. Overall, exports continue to indicate a significant increase. The pace of growth was the most pronounced in 2014 with an increase of 1,052% against the previous year. Over the period under review, the exports hit record highs at $X in 2016; however, from 2017 to 2021, the exports failed to regain momentum.

Exports by Country

The United States (X units), Democratic Republic of the Congo (X units) and Tanzania (X units) were the main destinations of brassiere exports from Kenya, together accounting for 96% of total exports.

From 2012 to 2021, the biggest increases were recorded for the United States (with a CAGR of +61.0%), while shipments for the other leaders experienced more modest paces of growth.

In value terms, the United States ($X) remains the key foreign market for brassieres of textile materials, whether or not elasticated exports from Kenya, comprising 76% of total exports. The second position in the ranking was taken by Tanzania ($X), with a 12% share of total exports. It was followed by Saudi Arabia, with a 6.7% share.

From 2012 to 2021, the average annual rate of growth in terms of value to the United States totaled +43.1%. Exports to the other major destinations recorded the following average annual rates of exports growth: Tanzania (+33.6% per year) and Saudi Arabia (0.0% per year).

Export Prices by Country

The average brassiere export price stood at $X per unit in 2021, approximately mirroring the previous year. Over the period under review, the export price, however, recorded a relatively flat trend pattern. The growth pace was the most rapid in 2015 an increase of 113% against the previous year. Over the period under review, the average export prices hit record highs at $X per unit in 2016; however, from 2017 to 2021, the export prices failed to regain momentum.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was Saudi Arabia ($X per unit), while the average price for exports to Democratic Republic of the Congo ($X per unit) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to Tanzania (+1.1%), while the prices for the other major destinations experienced a decline.

Brassiere Imports

Imports into Kenya

In 2021, after four years of growth, there was decline in purchases abroad of brassieres of textile materials, whether or not elasticated, when their volume decreased by -3.3% to X units. In general, imports, however, continue to indicate prominent growth. The most prominent rate of growth was recorded in 2014 with an increase of 4,809% against the previous year. As a result, imports reached the peak of X units. From 2015 to 2021, the growth of imports failed to regain momentum.

In value terms, brassiere imports reached $X in 2021. Over the period under review, imports, however, posted a tangible increase. The pace of growth appeared the most rapid in 2014 with an increase of 1,142%. As a result, imports attained the peak of $X. From 2015 to 2021, the growth of imports remained at a somewhat lower figure.

Imports by Country

In 2021, China (X units) was the main supplier of brassiere to Kenya, with a 95% share of total imports. It was followed by South Africa (X units), with a 2.1% share of total imports.

From 2012 to 2021, the average annual growth rate of volume from China totaled +7.5%. The remaining supplying countries recorded the following average annual rates of imports growth: South Africa (-2.5% per year) and Hong Kong SAR (-20.4% per year).

In value terms, China ($X) constituted the largest supplier of brassieres of textile materials, whether or not elasticated to Kenya, comprising 70% of total imports. The second position in the ranking was taken by South Africa ($X), with a 19% share of total imports.

From 2012 to 2021, the average annual rate of growth in terms of value from China amounted to +5.6%. The remaining supplying countries recorded the following average annual rates of imports growth: South Africa (+2.4% per year) and Hong Kong SAR (-14.3% per year).

Import Prices by Country

In 2021, the average brassiere import price amounted to $X per unit, rising by 7.6% against the previous year. Over the period under review, the import price, however, saw a slight downturn. The pace of growth appeared the most rapid in 2013 when the average import price increased by 145%. As a result, import price reached the peak level of $X per unit. From 2014 to 2021, the average import prices remained at a lower figure.

There were significant differences in the average prices amongst the major supplying countries. In 2021, amid the top importers, the country with the highest price was South Africa ($X per unit), while the price for China ($X per unit) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Hong Kong SAR (+7.6%), while the prices for the other major suppliers experienced mixed trend patterns.

Source: IndexBox Platform

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