Kenya: Breakfast Cereal Market 2022

Breakfast Cereal Market Size in Kenya

The Kenyan breakfast cereal market dropped notably to $X in 2021, falling by -X% against the previous year. Over the period under review, the total consumption indicated a strong increase from 2012 to 2021: its value increased at an average annual rate of +X% over the last nine-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, consumption increased by +X% against 2019 indices. Breakfast cereal consumption peaked at $X in 2020, and then reduced remarkably in the following year.

Breakfast Cereal Production in Kenya

In value terms, breakfast cereal production reduced notably to $X in 2021 estimated in export price. Over the period under review, production, however, saw a strong increase. The pace of growth was the most pronounced in 2014 when the production volume increased by X% against the previous year. Breakfast cereal production peaked at $X in 2020, and then declined notably in the following year.

Breakfast Cereal Exports

Exports from Kenya

In 2021, breakfast cereal exports from Kenya soared to X tons, picking up by X% compared with the previous year. In general, exports, however, showed a relatively flat trend pattern. The most prominent rate of growth was recorded in 2016 with an increase of X% against the previous year. The exports peaked at X tons in 2019; however, from 2020 to 2021, the exports remained at a lower figure.

In value terms, breakfast cereal exports skyrocketed to $X in 2021. Over the period under review, exports recorded strong growth. The most prominent rate of growth was recorded in 2016 when exports increased by X%. As a result, the exports attained the peak of $X; afterwards, it flattened through to 2021.

Exports by Country

Uganda (X tons), Tanzania (X tons) and the UK (X tons) were the main destinations of breakfast cereal exports from Kenya, with a combined X% share of total exports. Djibouti, Zambia, Ethiopia and South Sudan lagged somewhat behind, together comprising a further X 2012 to 2021, the most notable rate of growth in terms of shipments, amongst the main countries of destination, was attained by Ethiopia (with a CAGR of +X%), while the other leaders experienced more modest paces of growth.

In value terms, the largest markets for breakfast cereal exported from Kenya were Tanzania ($X), Uganda ($X) and Djibouti ($X), together accounting for X% of total exports. The UK, Ethiopia, South Sudan and Zambia lagged somewhat behind, together accounting for a further X UK, with a CAGR of +X%, recorded the highest rates of growth with regard to the value of exports, among the main countries of destination over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

The average breakfast cereal export price stood at $X per ton in 2021, leveling off at the previous year. In general, the export price showed a prominent expansion. The pace of growth was the most pronounced in 2020 an increase of X%. The export price peaked in 2021 and is expected to retain growth in the immediate term.

There were significant differences in the average prices for the major external markets. In 2021, the country with the highest price was Djibouti ($X per ton), while the average price for exports to Zambia ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to Tanzania (+X%), while the prices for the other major destinations experienced more modest paces of growth.

Breakfast Cereal Imports

Imports into Kenya

In 2021, overseas purchases of breakfast cereals were finally on the rise to reach X tons for the first time since 2018, thus ending a two-year declining trend. In general, imports, however, showed a abrupt decrease. The most prominent rate of growth was recorded in 2017 when imports increased by X%. Imports peaked at X tons in 2018; however, from 2019 to 2021, imports failed to regain momentum.

In value terms, breakfast cereal imports skyrocketed to $X in 2021. Overall, imports, however, saw a slight decline. The pace of growth was the most pronounced in 2017 when imports increased by X% against the previous year. Over the period under review, imports attained the maximum at $X in 2018; however, from 2019 to 2021, imports failed to regain momentum.

Imports by Country

The UK (X tons), India (X tons) and Poland (X tons) were the main suppliers of breakfast cereal imports to Kenya, together accounting for X% of total imports. Lithuania, China, Egypt and South Africa lagged somewhat behind, together comprising a further X 2012 to 2021, the biggest increases were in China (with a CAGR of +X%), while purchases for the other leaders experienced more modest paces of growth.

In value terms, the UK ($X) constituted the largest supplier of breakfast cereal to Kenya, comprising X% of total imports. The second position in the ranking was taken by Poland ($X), with an X% share of total imports. It was followed by India, with a X% share.

From 2012 to 2021, the average annual rate of growth in terms of value from the UK totaled +X%. The remaining supplying countries recorded the following average annual rates of imports growth: Poland (+X% per year) and India (+X% per year).

Import Prices by Country

In 2021, the average breakfast cereal import price amounted to $X per ton, increasing by X% against the previous year. Overall, the import price enjoyed a strong increase. The pace of growth appeared the most rapid in 2019 an increase of X%. The import price peaked in 2021 and is expected to retain growth in years to come.

Prices varied noticeably by the country of origin: the country with the highest price was the UK ($X per ton), while the price for India ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by the UK (+X%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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