Kenya: Twig Broom Market 2024

Twig Broom Market Size in Kenya

After three years of growth, the Kenyan twig broom market decreased by -7.7% to $X in 2021. Overall, consumption, however, saw a relatively flat trend pattern. Over the period under review, the market reached the peak level at $X in 2013; however, from 2014 to 2021, consumption stood at a somewhat lower figure.

Twig Broom Production in Kenya

In value terms, twig broom production dropped to $X in 2021 estimated in export price. In general, production recorded a relatively flat trend pattern. The pace of growth appeared the most rapid in 2018 when the production volume increased by 39% against the previous year. Over the period under review, production attained the maximum level at $X in 2013; however, from 2014 to 2021, production failed to regain momentum.

Twig Broom Exports

Exports from Kenya

In 2021, shipments abroad of brooms and brushes of twigs decreased by -44.9% to X units, falling for the third consecutive year after two years of growth. Over the period under review, exports showed a mild curtailment. The pace of growth was the most pronounced in 2018 with an increase of 91% against the previous year. As a result, the exports attained the peak of X units. From 2019 to 2021, the growth of the exports remained at a somewhat lower figure.

In value terms, twig broom exports plummeted to $X in 2021. Overall, exports showed a abrupt slump. The most prominent rate of growth was recorded in 2018 with an increase of 63% against the previous year. The exports peaked at $X in 2019; however, from 2020 to 2021, the exports stood at a somewhat lower figure.

Exports by Country

Uganda (X units) was the main destination for twig broom exports from Kenya, with a 30% share of total exports. Moreover, twig broom exports to Uganda exceeded the volume sent to the second major destination, South Africa (X units), twofold. Mozambique (X units) ranked third in terms of total exports with a 13% share.

From 2012 to 2021, the average annual growth rate of volume to Uganda amounted to -8.8%. Exports to the other major destinations recorded the following average annual rates of exports growth: South Africa (+99.0% per year) and Mozambique (+25.8% per year).

In value terms, Malawi ($X), Uganda ($X) and Ghana ($X) constituted the largest markets for twig broom exported from Kenya worldwide, with a combined 46% share of total exports. These countries were followed by Mozambique, the United Arab Emirates, Democratic Republic of the Congo, South Africa, Tanzania, Rwanda, Madagascar and Zambia, which together accounted for a further 52%.

South Africa, with a CAGR of +111.6%, saw the highest rates of growth with regard to the value of exports, among the main countries of destination over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

The average twig broom export price stood at $X per unit in 2021, with an increase of 14% against the previous year. In general, the export price, however, saw a drastic downturn. The most prominent rate of growth was recorded in 2019 an increase of 50% against the previous year. The export price peaked at $X per unit in 2012; however, from 2013 to 2021, the export prices failed to regain momentum.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was Malawi ($X per unit), while the average price for exports to South Africa ($X per unit) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to Ghana (+26.7%), while the prices for the other major destinations experienced more modest paces of growth.

Twig Broom Imports

Imports into Kenya

In 2021, purchases abroad of brooms and brushes of twigs decreased by -26.7% to X units, falling for the second year in a row after three years of growth. Overall, imports, however, showed a strong increase. The most prominent rate of growth was recorded in 2015 when imports increased by 95% against the previous year. Over the period under review, imports attained the peak figure at X units in 2019; however, from 2020 to 2021, imports remained at a lower figure.

In value terms, twig broom imports reduced to $X in 2021. Over the period under review, imports, however, saw resilient growth. The pace of growth appeared the most rapid in 2013 when imports increased by 85%. Imports peaked at $X in 2019; however, from 2020 to 2021, imports stood at a somewhat lower figure.

Imports by Country

In 2021, Egypt (X units) constituted the largest supplier of twig broom to Kenya, accounting for a 52% share of total imports. Moreover, twig broom imports from Egypt exceeded the figures recorded by the second-largest supplier, China (X units), twofold. The third position in this ranking was held by India (X units), with a 9.4% share.

From 2012 to 2021, the average annual rate of growth in terms of volume from Egypt totaled +61.2%. The remaining supplying countries recorded the following average annual rates of imports growth: China (+37.8% per year) and India (-5.0% per year).

In value terms, the largest twig broom suppliers to Kenya were Egypt ($X), China ($X) and Brazil ($X), with a combined 72% share of total imports.

Among the main suppliers, Egypt, with a CAGR of +63.0%, saw the highest growth rate of the value of imports, over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

In 2021, the average twig broom import price amounted to $X per unit, picking up by 22% against the previous year. Over the period under review, the import price showed a relatively flat trend pattern. Over the period under review, average import prices reached the peak figure at $X per unit in 2014; afterwards, it flattened through to 2021.

There were significant differences in the average prices amongst the major supplying countries. In 2021, amid the top importers, the country with the highest price was Brazil ($X per unit), while the price for Egypt ($X per unit) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Brazil (+16.1%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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