Kenya: Market for Brooms, Brushes, And Mops 2024

Market Size for Brooms, Brushes, And Mops in Kenya

The Kenyan broom, brush, and mop market shrank to $X in 2022, with a decrease of -5.3% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). In general, consumption, however, saw a remarkable increase. Broom, brush, and mop consumption peaked at $X in 2021, and then fell in the following year.

Exports of Brooms, Brushes, And Mops

Exports from Kenya

In 2022, shipments abroad of brooms, brushes, and mops decreased by -3.1% to X units, falling for the fourth consecutive year after three years of growth. Overall, exports recorded a perceptible reduction. The most prominent rate of growth was recorded in 2018 with an increase of 78% against the previous year. As a result, the exports reached the peak of X units. From 2019 to 2022, the growth of the exports remained at a lower figure.

In value terms, broom, brush, and mop exports expanded sharply to $X in 2022. In general, exports showed a relatively flat trend pattern. The most prominent rate of growth was recorded in 2018 with an increase of 57%. Over the period under review, the exports hit record highs at $X in 2019; however, from 2020 to 2022, the exports failed to regain momentum.

Exports by Country

Burundi (X units), Rwanda (X units) and Tanzania (X units) were the main destinations of broom, brush, and mop exports from Kenya, together comprising 70% of total exports.

From 2012 to 2022, the most notable rate of growth in terms of shipments, amongst the main countries of destination, was attained by Burundi (with a CAGR of +95.4%), while the other leaders experienced more modest paces of growth.

In value terms, Mozambique ($X) remains the key foreign market for brooms, brushes, and mops exports from Kenya, comprising 45% of total exports. The second position in the ranking was held by Rwanda ($X), with an 18% share of total exports. It was followed by Burundi, with a 13% share.

From 2012 to 2022, the average annual growth rate of value to Mozambique amounted to +39.4%. Exports to the other major destinations recorded the following average annual rates of exports growth: Rwanda (+22.2% per year) and Burundi (+59.9% per year).

Export Prices by Country

The average broom, brush, and mop export price stood at $X per unit in 2022, rising by 14% against the previous year. Over the period under review, the export price recorded a modest increase. The pace of growth appeared the most rapid in 2014 when the average export price increased by 39%. As a result, the export price attained the peak level of $X per unit. From 2015 to 2022, the average export prices failed to regain momentum.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was Mozambique ($X per unit), while the average price for exports to Uganda ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Mozambique (+10.3%), while the prices for the other major destinations experienced more modest paces of growth.

Imports of Brooms, Brushes, And Mops

Imports into Kenya

In 2022, the amount of brooms, brushes, and mops imported into Kenya contracted slightly to X units, which is down by -2.3% against the year before. Overall, imports, however, showed a notable increase. The pace of growth appeared the most rapid in 2019 when imports increased by 98%. As a result, imports attained the peak of X units. From 2020 to 2022, the growth of imports remained at a lower figure.

In value terms, broom, brush, and mop imports contracted to $X in 2022. Over the period under review, imports, however, recorded a remarkable increase. The most prominent rate of growth was recorded in 2019 with an increase of 112% against the previous year. Imports peaked at $X in 2021, and then dropped in the following year.

Imports by Country

In 2022, China (X units) was the main broom, brush, and mop supplier to Kenya, with a 91% share of total imports. It was followed by India (X units), with a 1.9% share of total imports. The third position in this ranking was held by the United Arab Emirates (X units), with less than 0.1% share.

From 2012 to 2022, the average annual rate of growth in terms of volume from China stood at +3.6%. The remaining supplying countries recorded the following average annual rates of imports growth: India (-4.4% per year) and the United Arab Emirates (-39.1% per year).

In value terms, China ($X) constituted the largest supplier of brooms, brushes, and mops to Kenya, comprising 82% of total imports. The second position in the ranking was held by India ($X), with a 2% share of total imports. It was followed by the United Arab Emirates, with less than 0.1% share.

From 2012 to 2022, the average annual rate of growth in terms of value from China totaled +7.4%. The remaining supplying countries recorded the following average annual rates of imports growth: India (-3.5% per year) and the United Arab Emirates (-38.8% per year).

Import Prices by Country

The average broom, brush, and mop import price stood at $X per unit in 2022, with a decrease of -4.5% against the previous year. Overall, import price indicated perceptible growth from 2012 to 2022: its price increased at an average annual rate of +2.8% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, broom, brush, and mop import price increased by +43.4% against 2017 indices. The growth pace was the most rapid in 2015 when the average import price increased by 41% against the previous year. As a result, import price reached the peak level of $X per unit. From 2016 to 2022, the average import prices remained at a lower figure.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was Vietnam ($X per unit), while the price for China ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Vietnam (+19.0%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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