Kenya: Market for Calendars And Trade Advertising Material 2024

Market Size for Calendars And Trade Advertising Material in Kenya

The Kenyan market for calendars and trade advertising material declined to $X in 2022, falling by -2.2% against the previous year. In general, consumption recorded a slight decline. Calendars and trade advertising material consumption peaked at $X in 2012; however, from 2013 to 2022, consumption remained at a lower figure.

Production of Calendars And Trade Advertising Material in Kenya

In value terms, calendars and trade advertising material production shrank to $X in 2022 estimated in export price. Over the period under review, production recorded a slight reduction. The most prominent rate of growth was recorded in 2019 when the production volume increased by 13%. Calendars and trade advertising material production peaked at $X in 2012; however, from 2013 to 2022, production failed to regain momentum.

Exports of Calendars And Trade Advertising Material

Exports from Kenya

Calendars and trade advertising material exports from Kenya fell sharply to X tons in 2022, which is down by -39.2% against the previous year's figure. In general, exports continue to indicate a abrupt contraction. The pace of growth was the most pronounced in 2021 with an increase of 252%. The exports peaked at X tons in 2012; however, from 2013 to 2022, the exports stood at a somewhat lower figure.

In value terms, calendars and trade advertising material exports plummeted to $X in 2022. Overall, exports showed a abrupt contraction. The growth pace was the most rapid in 2021 when exports increased by 305%. Over the period under review, the exports reached the peak figure at $X in 2012; however, from 2013 to 2022, the exports stood at a somewhat lower figure.

Exports by Country

The United Arab Emirates (X tons) was the main destination for calendars and trade advertising material exports from Kenya, with a 24% share of total exports. Moreover, calendars and trade advertising material exports to the United Arab Emirates exceeded the volume sent to the second major destination, Rwanda (X tons), twofold. Mozambique (X tons) ranked third in terms of total exports with a 10% share.

From 2012 to 2022, the average annual rate of growth in terms of volume to the United Arab Emirates stood at +67.5%. Exports to the other major destinations recorded the following average annual rates of exports growth: Rwanda (-7.8% per year) and Mozambique (+12.0% per year).

In value terms, the United Arab Emirates ($X), Somalia ($X) and Rwanda ($X) were the largest markets for calendars and trade advertising material exported from Kenya worldwide, together accounting for 66% of total exports.

The United Arab Emirates, with a CAGR of +68.5%, saw the highest growth rate of the value of exports, in terms of the main countries of destination over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

In 2022, the average export price for calendars and trade advertising material amounted to $X per ton, rising by 2.5% against the previous year. Over the period under review, the export price, however, recorded a slight decline. The pace of growth appeared the most rapid in 2018 an increase of 16% against the previous year. The export price peaked at $X per ton in 2012; however, from 2013 to 2022, the export prices remained at a lower figure.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was Somalia ($X per ton), while the average price for exports to Zimbabwe ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Germany (+1.5%), while the prices for the other major destinations experienced more modest paces of growth.

Imports of Calendars And Trade Advertising Material

Imports into Kenya

Calendars and trade advertising material imports into Kenya shrank dramatically to X tons in 2022, which is down by -25.2% on the previous year. Over the period under review, imports continue to indicate a abrupt descent. The pace of growth appeared the most rapid in 2021 with an increase of 71%. Over the period under review, imports reached the maximum at X tons in 2012; however, from 2013 to 2022, imports stood at a somewhat lower figure.

In value terms, calendars and trade advertising material imports contracted significantly to $X in 2022. Overall, imports showed a abrupt downturn. The pace of growth was the most pronounced in 2021 when imports increased by 67% against the previous year. Over the period under review, imports attained the maximum at $X in 2012; however, from 2013 to 2022, imports remained at a lower figure.

Imports by Country

In 2022, China (X tons) constituted the largest calendars and trade advertising material supplier to Kenya, with a 60% share of total imports. Moreover, calendars and trade advertising material imports from China exceeded the figures recorded by the second-largest supplier, India (X tons), threefold. The United Arab Emirates (X tons) ranked third in terms of total imports with a 5.2% share.

From 2012 to 2022, the average annual growth rate of volume from China stood at -4.0%. The remaining supplying countries recorded the following average annual rates of imports growth: India (-1.1% per year) and the United Arab Emirates (-6.5% per year).

In value terms, China ($X) constituted the largest supplier of calendars and trade advertising material to Kenya, comprising 54% of total imports. The second position in the ranking was held by Taiwan (Chinese) ($X), with a 13% share of total imports. It was followed by Sri Lanka, with a 12% share.

From 2012 to 2022, the average annual growth rate of value from China totaled -2.6%. The remaining supplying countries recorded the following average annual rates of imports growth: Taiwan (Chinese) (-1.0% per year) and Sri Lanka (+26.8% per year).

Import Prices by Country

In 2022, the average import price for calendars and trade advertising material amounted to $X per ton, picking up by 6.9% against the previous year. Overall, the import price, however, showed a relatively flat trend pattern. The most prominent rate of growth was recorded in 2019 an increase of 34%. As a result, import price attained the peak level of $X per ton. From 2020 to 2022, the average import prices remained at a lower figure.

There were significant differences in the average prices amongst the major supplying countries. In 2022, amid the top importers, the country with the highest price was Taiwan (Chinese) ($X per ton), while the price for India ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Taiwan (Chinese) (+8.8%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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